Senior Growth Marketing Manager, Justworks
$155.5-171.1k
Senior and Expert level
New York
2+ days a week in office
Business operations platform
Be an early applicant
Business operations platform
1001+ employees
FintechB2BEnterpriseHRCompliancePaymentsSaaS
Be an early applicant
$155.5-171.1k
Senior and Expert level
New York
2+ days a week in office
1001+ employees
FintechB2BEnterpriseHRCompliancePaymentsSaaS
Company mission
Justworks' mission is to help entrepreneurs and businesses grow with confidence.
Role
Who you are
- This role requires a strategic thinker with hands-on experience in affiliate marketing, integrated campaigns, and growth strategies
- The ideal candidate has experience dreaming, planning, launching, and determining success of marketing campaigns and ongoing programs that drive direct-response goals
- A minimum of 7+ years overall marketing experience, with at least 3+ years experience in B2B
- Experience managing complex integrated campaigns that integrate marketing and sales activities
- Someone who loves building, and is comfortable with defining new strategies and plans
- Someone with an operational mindset who will be able to take complex concepts and put them into practice, working cross-functionally across many stakeholders
- A constant learner, with deep knowledge of the performance marketing landscape
- Strong experience with presenting to sales and marketing leaders and distilling complex analysis into essential considerations that support decision making
- Experience working with modern tools and a strong understanding of how data flows end to end
- Demonstrated analytical skills with ability to create, work and summarize large data sets into clear insights that inform decisions
- Strong communication and presentation skills, demonstrated experience briefing senior leaders on outcomes & recommendations, and an interest in teaching others
What the job involves
- Our Growth Marketing team is building a best in class acquisition engine
- We are looking for an outcome-oriented Senior Growth Marketing Manager to scale our affiliate marketing program and lead the charge to test and optimize new campaigns and lead generation channels to drive qualified sales pipeline
- The successful candidate is adept at demonstrating an arsenal of optimization tactics and breakthrough net new ideas to accomplish these goals
- You will be responsible for driving user acquisition and generating revenue through strategic partnerships and triggered programs
- This is a highly cross-functional role
- You will build deep relationships with sales and revenue operations partners to ensure our marketing strategies are working in lock-step with the broader Revenue organization
- You’ll also work closely with product marketing to build campaign messaging, channel experts to execute multi-channel integrated campaigns, marketing operations to operationalize your strategies, and analytics to report on the success of your efforts
- This is an exciting opportunity for a sharp growth marketer to make a big impact in a dynamic and fast-paced organization
- Integrated Marketing Strategy: Develop, implement, and optimize a comprehensive integrated marketing strategy to drive customer acquisition, engagement, and revenue growth
- Partnership Development: Identify, recruit, and manage relationships with high-value affiliate partners, influencers, and content creators to expand our affiliate network and drive traffic and conversions
- Performance Analysis: Monitor and analyze key performance metrics, providing actionable insights and recommendations to maximize ROI and optimize campaigns
- Pipeline Management: Establish SLAs with sales partners to ensure marketing and sales are working in lock-step to generate pipeline and accelerate pipeline to close
- Content Collaboration: Partner with the content team to develop compelling and authentic content that resonates with our community and supports affiliate marketing efforts
- Growth Initiatives: Identify and test new growth opportunities within affiliate marketing and other emerging channels, leveraging data-driven insights to scale successful initiatives
- Cross-Functional Collaboration: Work closely with Product Marketing, Content, Creative, Sales, and Customer Success teams to align growth marketing strategies with overall business objectives
- Budget Management: Oversee and manage the budget for affiliate marketing and other key initiatives, ensuring cost-effective growth and maximizing return on investment
- Innovate: Drive continued innovation and improvement by recommending new marketing strategies to expand our reach, increase relevance, refine our segmentation and targeting, and engage and convert prospects
- Perform other related responsibilities as needed based on department and/or organizational needs
- As Senior Growth Marketing Manager, how results are achieved is paramount for your success and ultimately result in our success as an organization
- In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following:
- Business insight- applying knowledge of business and the marketplace to advance the organization’s goals
- Functional expertise-subject matter expertise of specific function(s), including knowledge of principles, practices, and domain knowledge
- Nimble learning-actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder
- Adaptability-the ability to adjust your approach or actions in response to changes in your external environment
- Clear communication-the ability to articulate thoughts and express ideas effectively using oral, written, visual and non-verbal communication skills, as well as listening skills to gain understanding
- In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:
- Camaraderie - Day to day, you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and strongly desire to know and help others
- Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others
- Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude
- Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example
- Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”
Our take
Justworks operates in an increasingly crowded space of all-in-one business operation suites, that include tools like human resources, payroll, employee management, benefits, and others that businesses critically need to operate as they scale.
Globally, human resource management has become an extremely fertile field, worth over $20 billion annually and predicted to grow to over $50 billion annually by 2030 - creating great opportunity for Justworks to continue to grow. The company is regarded as a market leader, but does see competition in the shape of Paychex Flex, Rippling, Paylocity, and TriNet, among others.
Solutions delivered by Justworks have proven to be extremely popular with SMEs, and this has not gone unnoticed by investors, with the company picking up exceptional amounts of funding. Justworks is known to have sights on going public, though action towards this end has been delayed until global mass-market conditions have settled from a period of volatility. However, the company's acquisition of
Steph
Company Specialist
Insights
Top investors
Company
Funding (last 2 of 7 rounds)
Nov 2023
$16.9m
LATE VC
Jan 2020
$50m
SERIES E
Total funding: $159.9m
Company benefits
- Paid volunteer work.
- Paid parental leave.
- Work from home opportunities.
- Medical, dental, and vision insurance, plus access to One Medical, Kindbody, and Teladoc.
- Premium access to Headspace, ClassPass stipends, and webinars to support your overall wellness on topics like nutrition, budgeting, mindfulness, and more.
- All Justworks offers include equity, and Justworkers can continue to earn more over time with promotions and tenure.
- Extensive learning & development opportunities through workshops, ExecOnline, Udemy, and BetterUp coaching.
- Engineering Apprenticeship program that supports internal movement and growth
Company values
- Camaraderie: As a growing company, we know how crucial teamwork, higher purpose, and a healthy dose of fun can be to success. Be an active listener, treat people respectfully, and have a strong desire to know and help others.
- Openness: We believe in radical transparency. This means being willing to share information, understand other perspectives, and consider new possibilities. Be curious, ask open questions, and be receptive to thoughts and feedback from others.
- Grit: They say when the going gets tough, the tough get going. We are a team of hardworking individuals with the courage to persevere. Be committed, be earnest, and dive in to get the job done well with a positive attitude.
- Integrity: We do the right thing. Be honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
- Simplicity: We make things easy for everyone to understand and do. Be innovative, unafraid of streamlining processes, a clear and concise communicator, and don't overcomplicate solutions.
Company HQ
Fulton Ferry District, NY
Articles
Leadership
Isaac Oates
(Executive Chair)Experience as a Senior Product Manager at Amazon before founding Adtuitive and serving as COO for a year. Left this position to spend 3 years as a VP at Etsy, before founding Justworks.
Salary benchmarks
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