Demand Generation Marketing Manager, CarbonChain
More information about location
2+ days a week in office (Camden, London)
Carbon accounting software
Open for applications
Carbon accounting software
21-100 employees
Open for applications
More information about location
2+ days a week in office (Camden, London)
21-100 employees
Company mission
To prevent the worst impacts of climate change by accelerating the transition to a net-zero economy.
Role
Who you are
- A right to work in the UK (please note this is a hard requirement)
- 5 to 7 years experience, or a track record of owning high impact projects through stages of business growth
- Ideally 2 years of experience in management consulting, investment banking, private equity, venture capital, and/or operations / strategy at a fast-growing startup
- Previous biz ops, strategy, growth, or growth marketing role for a high growth Enterprise B2B or top-tier technology company
- Happy to work from our Camden, London office with our team
- Demonstrated experience influencing growth with data-driven activities
- Proficiency in analytics tools (e.g. Google Analytics Suite, Excel is a must). More importantly, you know how to ask the right questions and answer them conclusively
- Ability to work with diverse teams and move quickly in a fast-paced, sometimes ambiguous environment
- An ownership mentality. We are looking for someone who can deliver impact despite having ample excuses not to. Sometimes this will mean doing work that is not in your job description
- Deep customer empathy. You should be able to use first–principles thinking to suss out what our customers (finance teams & executives) will be excited by
- Proficiency with SQL is a nice to have
- Proficiency with Salesforce is a nice to have
What the job involves
- You’ll take responsibility for all aspects of developing and executing CarbonChain’s demand generation strategy
- You’ll use a fast-moving, data-driven, experimental approach to reach target audiences through a variety of means (from ads to SEO to PR), and work closely with Sales, Product, Customer Success and Content to ultimately win new customers
- You’ll have a proven track record of driving growth in a B2B enterprise SaaS environment
- You love to roll up your sleeves with strong ownership, experimenting with new strategies, discarding failures and doubling down on what works
- Drive net new leads for CarbonChain, with a focus on top and middle of funnel demand gen campaigns and conversion-rate-optimisation on our website
- Conduct market research, audience segmentation and account-based marketing
- Build and execute a demand generation marketing strategy that wins customers and supports CarbonChain’s ambitious growth plans with the founding team
- Analyze and improve CarbonChain’s current acquisition and retention campaigns, working across paid ads, SEO, social media marketing, email marketing, PR
- Ensure the website is optimized and developed for growth, and that inbound flows increase with market signals of growing demand
- Write tailor made content for outbound sequences relevant to CarbonChain and the product offering, without reliance on ready made templates
- Run 2 to 5 data-driven experiments every two weeks to test and scale up what wins customers, conversions and referrals, and scrap what doesn’t, even if it means rolling up your sleeves to write content
- Partner with BDRs to align on outbound marketing campaigns and deliver experiments to weekly timelines
- A track record of hitting aggressive pipeline targets; you’re analytical and results-driven in your approach
- Work closely with Product, Sales, Customer Success, SEO and Content to identify, test and improve how we use UX, content marketing and product messaging to convert prospects into happy customers
- Regularly report on the results of your experiments to leadership and the broader team, using tools like GA, Google Tag Manager, HubSpot, Salesforce, and Looker
- You will develop a product marketing calendar, and will architect short and long term go-to-market moments, connecting key narratives to product milestones
Salary benchmarks
Our take
A global effort is invested in mitigating global climate change, with an increasing number of countries starting to impose fines for companies that fail to reduce their carbon emissions. One of the main issues faced by these companies is the lack of technology available able to track emissions and monitor progress after adopting solutions to diminish climate impact. CarbonChain aims to solve this problem by offering a service that provides accurate accounting for a company’s carbon footprint.
The company differentiates itself through the fact that it aims to help companies from the world's most polluting industries - oil & gas, mining, metals, minerals, and agriculture - which account for 50% of global greenhouse gas emissions. The innovation of CarbonChain comes from the fact that the company has created digital twins of every piece of equipment used in the aforementioned industries; if it cannot find information about the equipment used by a company, it is able to find answers by contacting the producer of that equipment directly.
Founded by ex-employees of gas, mining and oil industries, CarbonChain is led by an expert team. Having established its current services, future phases include features that will allow customers to access their ratings based on industry benchmarks and reported data. The company will also take into consideration customers' future carbon plans to ascertain a more comprehensive picture.
Steph
Company Specialist
Insights
Few candidates hear
back within 2 weeks
32% female employees
Company
Funding (last 2 of 4 rounds)
Apr 2023
$10m
SERIES A
Mar 2021
$0.5m
GRANT
Total funding: $11m
Company benefits
- Generous equity package
- Flexible working hours - we encourage regular breaks and being AFK (away from keyboard) to support your wellbeing
- Flexible working location (we like to meet in the office couple of times every week)
- £1000 annual development allowance for you to spend on developing your current skills and learning new things
- Tech equipment of your choice
- Regular social activities
- Generous amount of holidays
Company values
- Customer Traction, Climate Action
- Learn and be Curious
- Own the hot potato
- Bias for Action
- Think Big
- Earns Trust with People, Product, Planet
- Deliver Results
- Hire and Develop the best
Company HQ
Camden Town, London, UK
Articles
Leadership
Adam Hearne
(CEO)Previously Head of Operations and Product Management at Medopad and Senior Program Manager at Amazon.
Roheet Shah
(COO)Previously Consultant at The Boston Consulting Group and Senior Vendor Manager at Amazon.
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