Vice President of Product Marketing, sonatype
Software supply chain management platform
Open for applications
Software supply chain management platform
501-1000 employees
Open for applications
501-1000 employees
Company mission
To change how the world innovates by making software development easier.
Role
Who you are
- 5+ years experience leading a product marketing, customer success engineering, or sales engineering function at a growth technical product company focused on B2B
- Experience in DevSecOps or open source software industry preferred
- Experience in a high-growth, fast-paced environment preferred
- Hands-on technical or sales experience is a strong plus
- Ability to effectively lead sales enablement and training
- Understanding and simplifying challenging technical content
- Knowledge of trends and strong curiosity about learning new things
- Exceptional interpersonal, written/verbal communication skills and attention to detail
- A technical bachelor's degree is preferred
What the job involves
- We seek an accomplished and entrepreneurial Vice President of Product Marketing to propel us forward in this multifaceted technology space
- Our Vice President of Product Marketing will lead and grow our global Product Marketing function and play a key driving role in Sonatype’s future growth, leading the positioning of our platform and building an extraordinary team
- As the Vice President of Product Marketing, you will be responsible for leading and managing the product marketing functions, which include product positioning and launch enablement, technical marketing, competitive intelligence, analyst relations, & market research
- Lead all aspects of global product marketing function in a fast-paced, high-growth private-equity backed DevSecOps product company
- Define team-wide metrics and annual and quarterly plans and oversee the functional budget. Develop and deploy team-wide key competencies and best practices that strive to retain and grow talent
- Serves as chief product advisor to executive leadership on Sonatype’s platform and product value messaging
- Inform and drive comprehensive messaging and positioning strategies, ensuring maximum impact for product releases, lead generation, launch strategies, revenue growth, and enablement
- Oversees competitive marketing intelligence programs (e.g., competitive intelligence, win/loss analysis, market intelligence). Analyze market intelligence and provide strategic insights that drive decisions throughout the organization
- Lead Analyst Relations. Build and maintain strong relationships with industry analysts and influencers. Implement strategies to support positioning that keeps Sonatype ahead of the competition and well-positioned within analyst reports
- Collaborate with customers, product management, sales, and marketing teams to ensure alignment on product messaging, launch strategies, event demonstrations, and sales enablement
- Contribute to creating high-impact content communicating our value proposition, including sales pitch decks, white papers, product videos, and web/digital assets
- Support the marketing team with demand generation campaigns and product launches and ensure technical accuracy in marketing materials
- Design a competitive intelligence program that compliments product roadmap priorities and sales enablement
Our take
A legacy company in the world of supply chain management, Sonatype was founded in 2008. It reviews and analyzes the open-source code of technology, and is a leader in the industry with clients including Apple and Linux.
Sonatype’s acquisition by Vista Equity Partners in 2019 symbolized a major step forward for the company. In 2022, it announced it would be pursuing an IPO in the wake of massive growth in the workforce and a milestone of $100 million in annual recurring revenue.
With competitors such as Snyk announcing IPO in 2022 as well, Sonatype’s decision exemplifies how large the demand for supply chain management tools is for the market. Though it has much competition, Sonatype has more than a decade-long track record which should put it in a great position to continue its progress, as well as more recent industry recognition.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
Company
Funding (last 2 of 6 rounds)
Sep 2018
$80m
GROWTH EQUITY VC
Feb 2016
$30m
GROWTH EQUITY VC
Total funding: $154.7m
Company benefits
- Distributed workforce
- Offices in the US in Maryland and Virginia, and also in London and Sydney
- Join a smart, mission-oriented team
- Flexible schedules
- Endless opportunity to learn and grow
- Open, transparent and diverse culture
Company HQ
Fulton, MD
Articles
Leadership
Brian Fox
(CTO)Currently OpenSSF Governing Board Member at OpenSSF and Official Member at Forbest Technology Council and Apaches Software Foundation.
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