Brand Creative Lead, Exoticca
Office located in Plaça Catalunya, Barcelona
Travel tour and package provider
Open for applications
Travel tour and package provider
201-500 employees
Open for applications
Office located in Plaça Catalunya, Barcelona
201-500 employees
Company mission
Exoticca's mission is to make people's dream trips come true.
Role
Who you are
- Significant experience ( 8+ years) in agency or in-house creative team
- You’ll need to be an expert storyteller, creating compelling narratives both copy and visual, in a new and exciting industry
- Articulation of the creative approach internally is key – ability to influence stakeholders at all levels is essential
- Knowledge of media formats and creative best practice channel and UX/UI knowledge is a plus
- You’ll need a keen eye for detail, visual layouts and copy
- The ability to stay calm and positive under pressure
- Self-motivated to get the best possible result; ability to overcome challenges
- A critical thinker that can challenge a brief, an empathetic creative, a confident communicator and influencer, with experience mentoring/guiding other creatives
What the job involves
- As a Brand Creative Lead you are responsible for how we creatively bring the Exoticca brand to life. You have a strategic background plus experience in omnichannel creative concept development and production:
- You’ll be overseeing the creative output of the Creative team and managing the end-to-end execution of paid and non paid campaigns plus foundational content creation/assets
- You’ll make sure that the Exoticca brand is consistent across all touchpoints, from online to offline and that all creative content/assets build a global brand presence but capture local market nuances when needed
- You’ll work closely with your Brand Lead and the Creative Project Manager to ensure that the Integrated Marketing briefs are strategically correct and have clear audience insights, research and data to back it up, and a balance between short term sales objectives and the longer-term brand building of the Exoticca brand
- You’ll oversee and lead the internal creative teams and third-party agencies
- You will be responsible for ensuring assets are implemented correctly in every channel and platform and produced to Exoticca's high quality creative standards
- You have a passion for nurturing relationships, managing and mentoring creatives, and can use that rapport to align teams around a common creative vision. You’ll also be leading and overseeing a team of Creatives (designers and copywriters and art creatives)
- Which will be your main responsibilities:
- Work with the Brand Lead, Project Manager and Project Owners to deliver quality Integrated Marketing briefs, and on each responsibility) transform these briefs into outstanding creative assets that deliver against the brief and business objective
- Oversee and manage the development of the creative material with your creative teams and define the best creative approach that is relevant for our defined audiences for each project and allocated budget
- Monitor and lead the creative process (ideation, production, and distribution of content assets, and adaptations), responding to timings, supervising the work, selecting and prioritizing creative proposals and maintaining the expected standards of creativity and quality
- Bring to life the creative concepts which deliver on commercial needs, campaigns, promotions, product launches
- Ensure all communications material deliver benefits to our defined audiences (B2C and B2B)
- Own the creative identity of Exoticca, ensure we cut through the clutter, differentiated and memorable
- Ongoing creative optimisation of assets. Using performance data to ensure we have the right message, in the right market, and in the right channel for the right audience
- Bring proactive creative ideas to the table for rolling content programmes which align to our brand and sales goals
- Manage and mentor the creative team, keep them inspired and help them reach their creatives goals and aspirations
Our take
Booking travel tours and package holidays in exotic locations lead many people to seek logistics help from travel agents. However, the complexity of these packages often means there is little variety available at local branches with extremely high prices, raising the question as to why there is not a more modern and innovative solution available online.
Exoticca provides an online platform for the booking of holiday packages and tours, with a focus on curating luxury destinations that are chosen by travel experts and provided at heavy discounts negotiated through airlines and hotels. The company also aims to provide a frictionless end-to-end travel experience by covering insurance, ABTA and ATOL guarantees, free cancellation, and COVID-19 protection. After renewed funding in 2022, Exoticca has also expanded into B2B verticals, selling software to traditional travel agencies, and is steadily expanding into North and Latin America through its Miami office.
Online travel agents have been around since the dawn of the internet, but Exoticca stands out with its focus on providing curated packages by travel enthusiasts at exclusive locations. Furthermore, the company’s emphasis on convenience and inclusivity ensures that every formality is handled, removing the complexity of travel packages and tours to open the market to a wider audience.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
49% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2024
$66.6m
SERIES D
Jul 2021
$28m
SERIES C
Total funding: $120.3m
Company benefits
- Flexible compensation management for diet, transportation, private health insurance with Cobee
- Hybrid work model: you can work from home and the office at your convenience. Offices in the heart of Barcelona (right next to Plaça Catalunya)
- Permanent contract from the start
- Travel packages at reduced prices!
- Referral bonus, if you bring people as talented as you
- Unlimited coffee, team lunches, English lessons, quarterly activities, biannual parties
- And last but not least, becoming part of a fun and motivated multicultural team at an agile and rapid growing organization!
Company HQ
Dreta de l'Eixample, Barcelona, Spain
Articles
Founders
Jesus Rodriguez Fernandez
(President)Experience as Assistant General Manager for Karisma Tours from 2007 to 2011. Tour Operation Manage for Privalia Travel from 2011 to 2013.
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