Senior Manager of Lifecycle Marketing, Klaviyo
Self Service
$156-234k
1+ day a week in office
Intelligent marketing automation powered by customer data
Open for applications
Intelligent marketing automation powered by customer data
1001+ employees
Open for applications
$156-234k
1+ day a week in office
1001+ employees
Company mission
To give online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale.
Role
Who you are
- The ideal candidate possesses 5+ years of relevant experience and a proven record of working effectively with stakeholders to address business challenges
- Strong skills in cross-functional communication, analytical thinking, project management, and a proactive, customer-focused approach are essential
- You have over 5 years of experience in Demand Generation, PLG Marketing, Performance Marketing, or Email Marketing
- You possess deep knowledge of marketing best practices, including email deliverability, personalization, segmentation, testing, and reporting
- You have a strong interest in data and segmentation with a desire to understand both the ‘who’ and the ‘how’ of a campaign’s audience performance
- You excel in managing multiple projects simultaneously
- You thrive in fast-paced environments and tackle challenges with a “can-do” attitude
- You are a creative thinker with curiosity and a passion for innovation
What the job involves
- The Lifecycle Marketing Team at Klaviyo is the Center of Excellence that delivers seamlessly scalable customer-facing experiences across all segments and geos, that are orchestrated across our owned channels
- We own the channel performance and optimization and drive measurable impact at every stage of the Customer Lifecycle
- As the Senior Manager of Self Service within the Lifecycle Marketing team, you will play a pivotal role in owning the self service marketing efforts across all stages of the customer lifecycle, this includes driving measurable outcomes in onboarding, adoption, purchases and cross-sell efforts
- This role demands a focus on translating data from multiple sources into actionable insights that help drive measurable outcomes
- Own the self service motion for first purchase and cross-sell and collaborate cross-functionally to build seamless data-driven experiences in onboarding and adoption
- Align the self service roadmap with Product, Growth, and PMM teams to consistently scale efforts and support innovation
- Analyze diverse data sources to create highly targeted segments for improved performance, foster a culture of continuous innovation by designing and amplifying impactful tests and optimizations
- Champion customer-first initiatives, ensuring best-in-class customer experiences with clear, measurable outcomes
- Own and refine orchestrated omni-channel flows using audience-based and behavior-based segmentation
- Embrace an ownership mindset while delivering remarkable results
Our take
Klaviyo is a marketing firm helping growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns. From personalised newsletters to automated emails when customers abandon their shopping carts, the marketing automation platform makes it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes.
Klaviyo's CEO, Bialecki, believes that the main problem with e-mail marketing today is that there is a divide between two kinds of tools: analytics tools that help you understand what people are doing on a website, such as what products they are considering, and messaging tools that send them a marketing e-mail. Operating primarily within the retail and eCommerce industry, Klaviyo aims to solve this by offering a tool that brings together analytics and messaging. This allows companies to bring all of their first-party data into a single platform to get a deep understanding of their customers and then activate that data to deliver highly-targeted, personalised communications through email and SMS. In the process, Klaviyo's customers get a deep understanding of their consumers.
Klaviyo is a fast-growing company mainly due to its business model - the firm offers a concrete ROI for Klaviyo’s clients if the software persuades customers to make purchases by treating different types of customers differently. An IPO in 2023 has led to Klaviyo's release of Klaviyo AI, which empowers businesses to unlock revenue-driving opportunities and deliver exceptional customer experiences across channels. Still in its early days of public listing, it will be interesting to see how Klaviyo fares in the years to come.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
46% female employees
4% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"Not only we have a good stipend to spend on learning but we also have development days every quarter, where we can switch off and focus on the areas..."
Funding (last 2 of 6 rounds)
Aug 2022
$100m
LATE VC
May 2021
$320m
SERIES D
Total funding: $778.5m
Company benefits
- Private health care cover
- All full time employees receive equity
- Commuting allowance for when you do travel to the office,
- A very generous education allowance every year for you to spend on learning and development.
- Free books policy - if you’re better off for having read it (or listened to it—audiobooks are covered too!) we’ll pay for it.
- Generous and flexible PTO policy
- Participation in Klaviyo ESPP
Company values
- We always put our customers first.
- We are owners.
- We strive to make the world more equitable.
- We are ambitious.
- We are always learning.
- We collaborate radically.
- We are remarkable.
Company HQ
Financial District, Boston, MA
Articles
Founders
Andrew Bialecki
(CEO)Previously CTO at RockTech, Senior Engineer at Performable, Lead Engineer at Applied Predictive Technologies and an SDET Intern at Microsoft
Ed Hallen
(Chief Product Officer)Currently an Advisor at Team Engine. Previously worked in Enterprise Business Development at Google, Summer Associate at Accel-KKR and Principal at Applied Predictive Technologies.
Salary benchmarks
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Diversity & Inclusion at Klaviyo
Katelyn Nnake (Director of Diversity, Equity & Inclusion)
- At Klaviyo one of our key values is "we strive to make the world more equitable"
- In 2023 over 75% of Klaviyos participated in a Klaviyo Resource Group
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