Customer Marketing Manager, Staffbase
$90-110k
+ Stock options
In office Tuesdays-Thursdays
3 days a week in office (Tribeca, NY)
Employee communications platform
Job no longer available
Employee communications platform
501-1000 employees
Job no longer available
$90-110k
+ Stock options
In office Tuesdays-Thursdays
3 days a week in office (Tribeca, NY)
501-1000 employees
Company mission
Staffbase's mission is to unite companies and their employees behind a common purpose.
Role
Who you are
- 5 + years of experience in a customer marketing role in a technology company
- Innovative, collaborative mindset with a knack for solving challenges
- Skilled in prioritizing in fast-paced environments and navigating ambiguity
- Embodiment of the Staffbase values - when you grow, we grow; ownership; and we truly care
- Can-do attitude, a true driver with the ability to motivate and influence across levels
- Expert in using data for setting/measuring KPIs and informing integrated marketing strategies
- Experienced with the following tools Hubspot, Gainsight, Salesforce, Hopin/Ringcentral Events, Zoom Webinars
- Background in integrated marketing with a deep understanding of integrated marketing strategy
- Outstanding communication and interpersonal skills (both written and oral)
- Bachelor’s degree in Marketing, Business, Communications, or related
What the job involves
- As the Integrated Customer Marketing Manager, working closely with the VP of Marketing (North America) and Director of Customer Success (North America), you will play a pivotal role in shaping the future of customer marketing at Staffbase
- Your expertise will be instrumental in curating and executing a marketing strategy that resonates with customers in North America
- This position demands a blend of strategic planning, insight gathering, and hands-on execution to ensure our programs drive meaningful customer engagement, expansion pipeline, and deliver valuable insights back into our business
- Create a one:many customer communication strategy that is focused on supporting retention, and customer expansion (upsell and cross-sell)
- Leverage insights gathered from the market and customers to inform the themes, content, and format of programs, ensuring they meet the needs and challenges of our audience
- Oversee the execution of integrated customer campaigns across multiple channels, including email (nurture), social media, and digital events (webinars) e.g. CS Office Hours, VOICES Customer Awards, etc
- Craft customer-centric messaging for key personas (i.e. Internal Communicators/HR/IT) that is value oriented, resonant, and drives action
- Partner with CSOps and MOPs to ensure that the customer database is appropriately segmented and optimized for reach. This includes harmonization of tools such as Hubspot and Gainsight, email reach and frequency guardrails, and a systematized and scalable process for customer opt-ins/opt-outs
- Oversee customer case study development to ensure content and messaging is compelling, resonates with internal communicators, and includes compelling and contextual quantitative success metrics
- Foster strong relationships with customers (internal communicators), industry experts, and key stakeholders in Regional Marketing, Customer Success, Lifecycle Marketing, Content Marketing, Product, and Product Marketing to align strategies with company objectives, ensuring full understanding of all touchpoints in the customer journey, and optimized reach of customers
- Align with VP of Marketing and Director of Customer Success on qualitative and quantitative success metrics, partner with MOPs and CSOps as required
- Monitor and analyze performance metrics to measure effectiveness and optimize campaigns for better results
- Provide regular reports and insights on performance to senior management and other relevant stakeholders
- Stay updated on industry trends, best practices, and emerging technologies to continuously improve integrated customer marketing execution
Our take
Since launching in 2014, Staffbase has grown into a major name in the internal communications niche. Its platform is used by the likes of Samsung, ALDI, DHL, and Domino’s to create branded, mobile-first communication and information sharing tools which can access a company’s intranet from anywhere.
Staffbase has managed to set itself apart to some extent from the range of other internal communication apps like Slack and Teams by focusing on building a product tailored towards dedicated internal communication teams, rather than taking a more general approach.
This is proving to be a good decision as, with the shift to remote and hybrid working, the last few years have seen Staffbase gather serious momentum. A 2021 merger with Canadian competitor Banantang has been followed up by a series of major funding rounds and a rise to unicorn status. As well as this, it’s been expanding its own product portfolio through a number of strategic acquisitions as it looks to stay ahead of the competition.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 7 rounds)
Mar 2022
$116.8m
SERIES E
Mar 2021
$145m
SERIES D
Total funding: $313.9m
Company benefits
- Financial Benefits: Let’s talk about money – all Staffbase employees get stock options granted (ESOP). When the company wins, you win, too. Additionally, we offer country-specific pension plans to all employees.
- Health@Staffbase: We care about your physical and mental health. Staffbase provides mental health resources with certified clinicians via phone, email, chat, and video. Beyond healthy snack options, drinks, and dynamic workspaces, we also offers free sports courses.
- Ongoing Learning: We thrive on personal and professional growth. Every employee gets €1,800/$2,200/£1,650 per year to spend on education.
- Parental Leave: We recognize that one of the most special events in an individual's life is the birth or adoption of a child. We offer paid parental leave options for all employees.
- Flexibility: When it comes to your personal life, it’s not our place to dictate your schedule. We offer flexible work from home as well as full-time and part-time options.
- Generous Vacation Policies: Taking time off is important. We want you to take vacation and give your body and mind a break when you need it.
- Fun Stuff: From virtual art nights to scavenger hunts: there are no limits when it comes to fun team building activities at Staffbase. Once a year, we all gather for THE ONE BIG internal event: Staffbase Camp.
- Giving Back: Giving back is important to us. Every employee can volunteer one day per year at an organization of choice. On top, Staffbase contributes with a donation.
- Lease a Bike: We offer our employees loaned bicycles and cyclists' safety equipment as a tax-free benefit. It’s an initiative to promote healthier journeys to work and to reduce environmental pollution. This benefit is currently available in Germany, UK, and the Netherlands.
Company values
- Growth – Celebrating Change, Being eager to Learn, Seeking Excellence
- Ownership – Being Accountable, Being Proactive, Being Thought Leaders
- Empathy – Being Humble, Being Fun, Being Human
Company HQ
Altchemnitz, Chemnitz, Germany
Articles
Leadership
Martin Böhringer
(CEO)Previously co-founded productivity app builder startup Hojoki, serving as CEO before co-founding Staffbase.
Lutz Gerlach
(COO)Before Staffbase, co-founded and served as COO of Hojoki.
Frank Wolf
(President)Previously worked in Social Technologies and Collaboration for T-Systems Multimedia Solutions (T-Mobile), following seven years as a Manager for Accenture.
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