Principal UX Designer, King
New Games
1-4 days a week in office
Mobile games developer
Open for applications
Mobile games developer
1001+ employees
Open for applications
1-4 days a week in office
1001+ employees
Company mission
At King, we’re Making the World Playful. Heard of Candy Crush? We’re the creators behind it. But we aren’t just crushing it with candies, we’re also behind Farm Heroes, Bubble Witch, Pet Rescue and loads of other sweet games.
Role
Who you are
- If you are passionate about meaningfully contributing to crafting immersive, intuitive user experiences and delighting millions of players, then this is the ideal role for you
- Experience in Figma, Visual Communication and Prototyping
- Experience working with mobile games, ideally in both casual and midcore genres
- Ability to implement game flows and logic in Unity or a similar tool
- Experience working with camera and control systems, their interface and HUD
- Creation of holistic whole game flows including information and system hierarchy
- Meta game flows: player journey, events, social, shop, settings and options
- Excellent communication, collaboration and leadership skills
- Good understanding of Game and Player centric design principles
- Designing for Accessibility and Inclusion
- Experience conducting qualitative research and integrating research insights in your designs
Desirable
- Experience crafting and holding a UX vision for large, systemically sophisticated games
- Knowledge of and curiosity about freemium standard methodologies
- Experience working in an agile project environment
- Knowledge of technical constraints, optimisation, and implementation
- Experience running co-creation sessions with product, design, and engineering
What the job involves
- We are currently looking for an enthusiastic and collaboration-oriented Principal UX Designer to join an exciting, new mobile project
- You exhibit mastery in both low and high-fidelity mock-ups, creating elements that the team can reuse so that design work is accomplished with efficiency
- Present your design work articulately and support your design decisions within your feature team and other collaborators through excellent communication skills
- Collaborate with designers (Game, UI, Level, Economy, Narrative) to build and uphold the UX vision for the entire game
- Define, socialize and ensure adherence to Player Centric Design principles
- Embracing a healthy feedback culture; we encourage our UX designers to give and receive constructive feedback as we strive to make even better products together
- Collaborate with the UX Research team to conduct qualitative studies to validate designs and derive actionable improvements or contribute to a better understanding of our players and persona definitions
- Partner with product stakeholders and understand how to use data to help guide game and feature improvements
- You ensure the necessary processes and resources for successful delivery, achieving business outcomes and team success
Our take
Gaming is one of the world’s fastest-growing industries, but many still view gaming as inconvenient, inaccessible, or niche. King solves that problem by designing mobile games with broad market appeal.
Since its launch, King has released more than 200 titles in 14 languages, including Candy Crush, Farm Heroes, Bubble Witch, Pet Rescue, and more. The company pioneered in-game spending, which allows it to monetize user interactions without charging them to buy the game. Titles such as Candy Crush are designed to be highly accessible to demographics that wouldn’t usually define themselves as “gamers”, including older users. King now boasts more than 200 million monthly active users, making it a clear market leader.
In 2016, King was bought by gaming giant Activision Blizzard, which has since been purchased by Microsoft. While the company still operates with a high degree of independence, it has greatly profited from the financial and marketing support of its parent corporation. This support has been instrumental in enabling King to maintain its competitiveness in the constantly evolving mobile gaming industry.
Steph
Company Specialist
Insights
Company
Employee endorsements
Focus on employee wellbeing
"There is an amazing worklife balance that the company puts an emphasis on. On top of that there are amazing benefits to take part in, for example in..."
Funding (2 rounds)
Sep 2005
$43m
SERIES A
Jun 2005
$41m
EARLY VC
Total funding: $84m
Company benefits
- 🏥 Private medical, dental, critical illness and pension plans 🇬🇧
- 🌴 Generous paid holidays, with additional time off close down between 25th December and the New Year 🇬🇧
- 🥯 Next-level offices that provide numerous creative spaces as well as free breakfast, snacks, and drinks 🇬🇧
- 🎒 Exclusive, free goodies 🇬🇧
- 🏳️🌈 Four employee-led diversity-focused networks and other community groups that raise awareness 🇬🇧
- ❤️ Reimbursements for both physical and mental health-related activities. Some offices also have their own onsite gyms. 🇬🇧
- 🏅 Community Day, charity donation matching, free and discounted Activision Blizzard games, and our Royal Recognition Awards rewarding commitment of long-serving Kingsters 🇬🇧
- 🏥 Private medical, dental, critical illness and pension plans 🇪🇺
- 🌴 Generous paid holidays, with additional time off close down between 25th December and the New Year 🇪🇺
- 🥯 Next-level offices that provide numerous creative spaces as well as free breakfast, snacks, and drinks 🇪🇺
- 🎒 Exclusive, free goodies 🇪🇺
- 🏳️🌈 Four employee-led diversity-focused networks and other community groups that raise awareness 🇪🇺
- ❤️ Reimbursements for both physical and mental health-related activities. Some offices also have their own onsite gyms. 🇪🇺
- 🏅 Community Day, charity donation matching, free and discounted Activision Blizzard games, and our Royal Recognition Awards rewarding commitment of long-serving Kingsters 🇪🇺
Company values
- Fun & Friendly 🧡 We create an inclusive environment where everyone can belong. We build trust, we're supportive and demanding in everything we do, and we're not afraid to have fun along the way
- Care & Craft 🤗 We put our heart and soul into everything we do - and we do it for our players. It takes all Kingsters, contributing in different ways, to craft and operate brilliant mass-appeal games
- Humble & Open 📖 We treat each other as equals. We seek and give feedback, we listen, we learn, and we're honest with ourselves and others
- Fast & Fluid ⏩ We are responsive and embrace change. We take smart risks, are always ready to dust ourselves off, learn fast, and try again
- Creative Champions 🏅 We are curious about our players and we drive innovation in big and small ways to delight them every day. We boldly seek new ways of thinking to unleash creativity
- Passion & Performance 📈 Our passion guides us to set ambitious goals for ourselves and each other. We hold each other accountable, see things through, and contribute to our sustainable growth
Company HQ
Soho, London, UK
Articles
Leadership
Tjodolf Sommestad
(President )President from February 2022. Previously served as King’s Chief Development Officer.
People progressing
Leading a data science team responsible for supporting performance marketing to make informed decisions with data
Joined as Senior Developer. Promoted to Engineering Manager after 2 years and is now leading two engineering teams in the Telemetry & Streaming domain.
Diversity & Inclusion at King
Vikki Leach (Senior Director, DE&I)
- A great saga needs all sorts of heroes. At King, we share a passion for making the world playful. To achieve this, it takes people with different skills, experiences, and world views to work together.
- There’s no such thing as a typical gamer. That’s why we embrace and celebrate what makes us different rather than what makes us the same
- Our Employee Networks help us to stay connected as individuals and as a company; Kaleidoscope (ethnic, cultural, and national diversity), Royal Unicorns (LGBTQIA+), Women@King (crushing bias and equal opportunities) and CAN (collective abilities).
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