Campaign Manager, Twilio
New Business & Partner Marketing - Twilio.org
$112.3-148.7k
Salary dependent on location
More information about location
Cloud communications software
Be an early applicant
Cloud communications software
1001+ employees
Be an early applicant
$112.3-148.7k
Salary dependent on location
More information about location
1001+ employees
Company mission
To enable innovators across every industry - from emerging leaders to the world’s largest organisations - to reinvent how companies engage with their customers.
Role
Who you are
- You have at least 5+ years of experience in marketing for B2B technology companies
- Experience running integrated marketing campaigns and strong understanding of digital marketing funnel and lead management
- Experience working partners to develop co-op campaigns, inspecting implementation, ensuring business impact and expanding marketing coverage
- International marketing experience by leveraging core campaigns and adapting to key insights and opportunities with International Regions (Primary focus EMEA)
- Proficient in leading content marketing development projects (Reports, Blogs, White Papers, Infographics, etc.)
- Experience working with sales to drive revenue, pipeline, and account engagement
- Outstanding written and verbal communication skills
- Experience using automation and analytics platforms including Marketo, Salesforce, Tableau, and Google Analytics
- Desire to work in a fast-moving rocket ship, own and design programs, and make a meaningful impact to the success of the business
Desirable
- Industry experience in CPaaS, CCaaS, Customer Data Platforms (CDP), or cloud communications strongly preferred
What the job involves
- Join the team as Twilio’s next Campaign Manager, New Business & Partner Marketing for Twilio.org!
- Twilio.org is looking for a Campaign Marketing Manager who will focus on our New Business audience which includes current customers with limited services and new prospects
- The role includes developing integrated campaign development and management with emphasis on paid media, email and events
- Additionally, this marketing manager will have primary focus on our NAMER region, partner marketing and some international marketing
- Ultimately, this role will be accountable for driving qualified marketing leads (MQLs, SQLs) and marketing attributed pipeline by deploying high-impact campaigns
- Develop strategic integrated new business campaigns to drive demand generation for products and personas across marketing channels including email marketing, paid media, organic social, webinars, live events, landing pages, and outbound sales campaigns
- Developing messaging strategies aligned to the company and twilio.org message architecture that drive engagement across direct new business customer campaigns and partner aligned campaigns
- Work with the Director of Content Marketing to identify content needs and participate in the development of strategic content across the funnel (Reports, Whitepapers, Infographics, Sales Decks, etc.)
- Oversee the development of creative assets by working with Twilio’s internal agency, external agencies, utilizing AI creative platforms, etc
- Ongoing tight alignment with Partner Sales Organization to identify partner marketing priorities across key partner types (ISVs, SIs, & Resellers) and verticals (Healthcare, Public Sector & Higher Education) with focus on Twilio’s presence on partner websites, Email, Events, Creative/Content assets via Partner Portal, etc
- Ownership of the twilio.org Self-Serve marketing plan and tactics to drive self-services engagement and product usage - Self-Service Portal/Console Messaging and Email Nurture
- Work cross-functionally with internal and external stakeholders to keep projects on track
- Partner with Marketing Operations to ensure leads are entering the appropriate tools and systems for nurturing and Sales follow-up
- Gather qualitative feedback from Sales on prospect intent and lead quality to share with the Marketing team for further optimization
- Analyze results and impact of campaigns and surface insights to optimize performance
Our take
Traditionally, it has been difficult for businesses to establish communications systems in-house. Twilio was founded from frustration with this expensive and cumbersome process, providing easy-to-use APIs to let businesses send and receive telephone and text communications.
From these beginnings, the company has expanded through acquisitions and product development to provide a suite of services around market data and customer engagement. It is now a market leader in this space, and has developed a customer base of more than 150,000 businesses including enterprise brands such as Deliveroo, Duolingo and Toyota.
With that said, aggressive expansion and lack of maturity in some of its products has impacted the company's efficiency, and like many of its peers it has been forced to restructure heavily to remain competitive. Coming out of this restructuring, the company will focus on profitability, streamlining decision making and R&D to put itself in good stead for future success.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 6 rounds)
Jul 2015
$130m
SERIES E
Jun 2013
$70m
SERIES D
Total funding: $250.7m
Company benefits
- Generous annual time off in all countries
- Comprehensive health programs
- Programs to help our employees plan for their retirement needs
- Generous maternity, paternity, and adoption leaves, as well as family medical care leave
- Build and present a Twilio app to earn your Twilio track jacket and receive $30 per month for e-books for continued learning and education
- Variety of snacks, drinks, and catered meals in each of our locations
- Work from home opportunities
Company values
- We are Builders: We love hard problems and believe in the indomitable power of people's ability to create a better world through ingenuity and resourcefulness. We reject the “can’t be done” and believe bold ideas and fearless iteration can resolve the most challenging problems for our customers and the world they operate in
- We are Owners: We take accountability and see things through. We take the long view, sweat the details, and think about how our work makes Twilio better every day. We recognize that we and others do our best work when we feel both empowered and accountable for outcomes
- We are Curious: We see ourselves as works in progress. We know that we don’t have all the answers, humbly seek the truth, and strive to get better every day. As individuals, as a company, and in our products, we seek continual progress over perfection and acknowledge shortcomings as a matter of fact. Progress comes not from avoiding mistakes or hard truths, but in learning from them
- We are Positrons: A positron is a positively charged electron. We are genuinely excited to serve and help others. We believe that positive energy is contagious and caring is critical. We seek to be bright spots for the people around us in every interaction, and we stand up and work for what we believe is good and right for our customers, our company, our communities, and the world at large
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Khozema Shipchandler
(CEO, not founder)Has been at the company since 2018, beginning as CFO then working as COO, President of Communications then CEO. Prior to this, spent 20 years at GE, ultimately as CCO of GE Digital.
People progressing
Joined as a Business Development Representative and promoted to Team Lead Account Representative after 2 years. After four more promotions, Gilmore now works as Senior Manager of Strategic Accounts.
Diversity, Equity & Inclusion at Twilio
- Building diverse teams: We thrive when we welcome a diversity of identities, experiences, and perspectives to the team. We know that building diverse teams requires us to dismantle barriers and address the opportunity gap, and we are driving programs to do just that.
- Creating equitable experiences: Building more diverse teams is only part of the equation. It is equally important that we promote equity within our workplace as well
- Cultivating inclusive environments: Every team member plays a role in fostering an environment that is psychologically safe and inclusive. This is a significant responsibility for our managers and leaders, who hold influence and power. Therefore, we are driving educational and engagement opportunities to activate inclusive leadership behaviors throughout the organization
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