Senior Paid Media Executive, Cognism
Performance Marketing Specialist
Office located in London Bridge, London
International sales intelligence platform
Open for applications
International sales intelligence platform
501-1000 employees
Open for applications
Office located in London Bridge, London
501-1000 employees
Company mission
To drive the next evolution of sales and marketing technology.
Role
Who you are
- The ideal candidate will bring hands-on experience in creating, managing, optimizing, and reporting on paid media campaigns across LinkedIn, Google, and Facebook
- If you’re passionate about driving results and eager to make an impact, we’d love to hear from you
- Demonstrate familiarity with B2B marketing strategies and tailor campaigns to business audiences
- Exhibit proven experience in managing and optimizing paid media campaigns across LinkedIn, Google, and Facebook
- Show proficiency in Excel, with strong analytical skills and the ability to translate data into actionable insights
- Possess excellent communication and presentation skills, with the confidence to lead internal calls and discussions
- Be a team player with a positive attitude, capable of working in a close knit environment and contributing to a collaborative team culture
- Be a self-starter who can take ownership of projects and drive results
- 2 years experience in B2B SaaS marketing
- French and German skills would be an asset but are not strictly required for the role
- Proven experience in LinkedIn Ads, Google Ads, Meta Ads, or Programmatic Display
- A demand generation mindset, ensuring we provide value for our prospects
- Experience with any of the following analytics tools would be beneficial: Salesforce, HubSpot, Excel, Metadata, Cognism Prospector
- An analytical, experimental, and data driven mindset; this is certainly not one of those placeholder requirements
- You are energized by opportunities to learn and adopt new strategies and tactics; you are active in online communities; and you love asking tough questions
- You have at least one favorite marketing tool that you can’t work without
- Ad platform certifications
What the job involves
- We are looking for a talented and driven Paid Media Manager/Performance Marketing Specialist to join our team
- In this role, you'll have the opportunity to lead and own the paid media strategy, scaling our efforts in the French and DACH regions
- Develop and execute paid media strategies that align with client objectives and drive measurable results
- Manage, optimize, and scale paid media campaigns across LinkedIn, Google, and Facebook
- Use Looker Studio for detailed reporting and insights, ensuring data driven decisions are at the core of all campaign strategies
- Maintain direct communication with internal stakeholders, leading calls and presentations to discuss strategies, progress, and results
- Continuously explore new platforms and technologies to enhance campaign performance and achieve growth
- Day-to-day budget management
- Campaign reporting and analysis
- Insights/knowledge sharing
- New campaign creation, including ad copy and creative optimization
- Audience segmentation and targeting
- Managing day-to-day digital marketing operations (e.g., removing filters, changing bid strategies, etc.) across all paid advertising channels, including but not limited to LinkedIn, Google, Meta, and YouTube, and reporting on these channels
- Creating (and then automating) campaign reports
- Collaborating with our Demand Generation, Customer Marketing, and Product Marketing teams to improve the quality and consistency of campaigns
Salary benchmarks
Our take
Cognism is a lead generation platform that provides clients with a SaaS solution that facilitates prospecting and improves conversions. According to Cognism, over 1.800 international businesses use its solution to drive new revenue, across industries such as marketing, HR, and technology.
The company differentiates itself through patented AI technology that delivers various data about leads to clients, helping them streamline the prospecting process. For example, Cognism provides clients with real-time company and people data and their AI technology identifies new business opportunities. Moreover, the solution easily integrates with all major CRM systems, which facilitates targeted communication strategies.
It also differentiates itself through its dedication to building a leading GDPR-compliant prospecting solution. The company's substantial funding has been primarily invested in international expansion across Europe, strengthening its position in the US, and improving its regulatory expertise in order to set the standard for data compliance.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
42% female employees
32% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2022
$87.5m
SERIES C
Mar 2021
$12.5m
LATE VC
Total funding: $128.9m
Company benefits
- Generous Annual Leave/ Paid Time Off (PTO)
- A day off for your Birthday!
- Great Maternity and Paternity packages
- Monthly Wellbeing Allowance
- Access to Spill – our slack integrated Wellbeing Service
Company values
- We are Nice!
- We’re Collaborative. We’re in this together!
- We’re Solution-Focused. For every problem, we’ve got a solution!
- We’re Understanding
- We Celebrate Individual Contributors
Company HQ
Vauxhall, London, UK
Articles
Leadership
James Isilay
(CEO)Studied Information Systems Engineering at Imperial College London. Previously worked for 7 years at UBS Investment Bank, holding various positions such as Quantitative Developer, FX Derivatives IT Developer and Junior Exotic Options Trader.
Stjepan Buljat
(CIO)Previously worked for 10 years at ETNA, holding various positions such as IT Architect, R&D Team Leader and Product Development Manager.
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