Performance Marketing Manager, BlueVine
Paid Digital
$101.1-121.3k
+ Bonus
2-3 days a week in office (Jersey City, NJ )
Accessible and modern financial services
Open for applications
Accessible and modern financial services
501-1000 employees
Open for applications
$101.1-121.3k
+ Bonus
2-3 days a week in office (Jersey City, NJ )
501-1000 employees
Company mission
To empower small businesses with innovative, personalized banking.
Role
Who you are
- 5+ years of experience in a performance marketing role, with an emphasis on paid social and digital video/display channels
- Experience at technology or financial services companies a plus
- Deep understanding of digital ad platforms (Meta Ad Manager, Google Ads, LinkedIn Ads; experience with CTV and programmatic/DSPs a plus)
- Proactive and forward thinking; raises questions on assignments, contributes to the optimization of campaigns, and shares ideas
- Highly effective communicator who interacts with clarity and purpose, proactive, and has experience interacting at all levels of the organization
- Ability to present analysis and supporting logic to senior management
- Passion for Bluevine, its mission, and experience marketing to small businesses
- Bachelor's Degree required / Advanced Degree preferred
What the job involves
- The Paid Digital team at Bluevine is looking for an innovative and results-driven marketer to lead and scale our performance marketing campaigns across paid social, digital display, and online video advertising channels
- This Senior Analyst, Paid Media will be the go-to expert on paid social and digital display/video, responsible for developing, managing, and optimizing campaigns across Meta, YouTube, LinkedIn, CTV, GDN and more
- This role is a hands-on, individual contributor position within the Growth Marketing Team. They will collaborate with the Marketing team and cross-functionally to ensure campaigns are optimized for results while balancing volume and CAC
- Manage and optimize performance marketing campaigns, including developing and executing campaign launches, managing automated bid strategies, and utilizing new and emerging best practices
- Drive short, medium, and long-term workstreams to test and optimize creatives and content for evergreen campaigns and product or campaign expansions
- Leverage audiences and retargeting lists to enhance the effectiveness of campaigns
- Oversee paid digital budgets to ensure media investment is allocated correctly and efficiently to deliver maximum value to the business
- Collaborate cross-functionally with other channels to understand performance impacts and leverage tactics to influence demand
- Utilize strong analytical skills to interpret data, identify trends, and make data-driven decisions
- Plan, develop, and implement new paid search strategies to drive site traffic and generate qualified leads, with a focus on improving CAC and scaling conversion volume
- Communicate regularly with stakeholders to discuss performance, goals, and deliver results
- Ensure accurate conversion tracking and attribution through data quality assurance (QA)
Our take
Founded in 2013, BlueVine offers a suite of banking services for small and medium businesses (SMBs). BlueVine began as a small business lender, and have since expanded into a small business banking service in late 2020.
Having already loaned billions of dollars with tens of thousands of active customers, BlueVine aims to be the largest bank in the United States for small businesses. While there are over 4,000 banks in the US which are theoretically rivals in this ambition, few of them target the SME market or provide a comprehensive range of financial services to meet their needs.
In 2021 BlueVine appointed Steve Allocca (PayPal, LendingClub, Wells Fargo) as COO. As a small business owner himself, and having worked on SMB-oriented projects at PayPal, his appointment is a smart move as BlueVine moves to net the flurry of new SMBs opening. The company is currently focused on developing its financing products and increasing the range of services available to its customers.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
19% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Nov 2019
$102.5m
GROWTH EQUITY VC
Jul 2018
$12m
SERIES E
Total funding: $327.5m
Company benefits
- Medical
- Dental
- Vision
- Competitive salaries
- 401K plan
- PTO & Holidays
- Parental leave
- Life insurance
- Commuter pass
- Weekly catered lunches
- Volunteering events
- Happy hours
Company values
- Lead with Integrity - We continuously strive to earn the trust of our customers, partners, and team members
- Operate as Owners - We hold ourselves accountable and take ownership of our responsibilities and actions
- Push Boundaries - We think big—pushing ourselves and our customers to break new ground and reach new heights
- Grow Together - We create opportunities for all, believing that everyone deserves a fair shot at success
Company HQ
Centennial, Redwood City, CA
Articles
Leadership
Eyal Lifshitz
(CEO)They have an MBA from The University of Chicago Booth School of Business. They were a Principal at Greylock IL and an Associate at McKinsey & Company.
Nir Klar
(CTO)They studied for an MBA from Tel Aviv University. They have an extensive software engineering background, and were the CTO of Planet SOHO and Media Layers.
Salary benchmarks
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