Senior Marketing Analyst, Creditspring
£55-68k
2+ days a week in office (Davies St, London)
Membership loan service
Be an early applicant
Membership loan service
21-100 employees
Be an early applicant
£55-68k
2+ days a week in office (Davies St, London)
21-100 employees
Company mission
To change the way people deal with unexpected expenses.
Role
Who you are
- Experience: 4-6 years of experience in a marketing analytics role, preferably in a D2C environment
- Technical Skills: Proficient in data analysis tools (e.g., SQL, Excel, Google Analytics), with experience in building dashboards (e.g., Tableau, Power BI) and working with large datasets
- Strong Analytical Skills: Deep understanding of unit economics, LTV, CAC, and other key marketing metrics
- Attribution Expertise: Proven experience in developing and implementing multi-touch attribution models
- Growth Hacking: Demonstrated experience in leading growth hacking initiatives, running experiments, and driving growth projects
- Cross-Functional Collaboration: Demonstrated ability to work effectively with cross-functional teams, including Data, Underwriting, Finance, Growth, Design, Content, and Product
- Communication Skills: Excellent verbal and written communication skills, with the ability to convey complex data insights to non-technical stakeholders
- Problem-Solving: Strong problem-solving abilities, with a knack for turning data into actionable strategies
- Detail-Oriented: High attention to detail, especially when it comes to data accuracy and reporting
- Proactive & Curious: A self-starter with a curious mindset who is always looking for ways to optimize and improve
- Data-Driven: Passionate about data and using it to drive decision-making and strategy
- Growth-Oriented: Always looking for ways to improve upon past performance and willing to experiment and iterate
- Adaptable: Able to thrive in a fast-paced, evolving environment with shifting priorities
What the job involves
- We are seeking a Senior Marketing Analyst to join our dynamic marketing team. This role is crucial in driving customer and revenue growth and involves working closely with the Senior Growth Manager and Head of Marketing.
- The Senior Marketing Analyst will be instrumental in analyzing unit economics for our products and channels, developing and refining attribution models, evaluating the impact of media campaigns, and supporting the team in building and executing marketing CRM and email campaigns
- Email and CRM Campaigns: Drive customer and revenue growth by leading the planning, execution, and analysis of email and CRM campaigns. Identify opportunities to optimize these channels for better engagement and conversion
- Growth Initiatives: Identify and capitalize on internal and external opportunities for growth. Run growth hacking initiatives, experiments, and projects to discover new avenues for scaling customer acquisition and retention
- Analytical Leadership: Lead the analysis of unit economics for every product and marketing channel, providing insights that will shape strategic decisions
- Attribution Model Development: Develop, refine, and implement attribution logics for all acquisition channels to ensure accurate tracking and optimization of marketing spend
- Campaign Performance Evaluation: Support the marketing team by analyzing the impact of media campaigns (digital, offline, etc.) and provide actionable insights for improvement
- Reporting & Dashboard Creation: Oversee the creation and automation of dashboards that provide real-time insights into key marketing metrics, ensuring all team members have access to up-to-date data
- Cross-Functional Collaboration: At Creditspring, we believe that collaboration across different teams is key to our success. Our Senior Marketing Analyst will work closely with various departments to drive strategic decisions and sustainable growth:
- Data Team: By collaborating with the Data team, you will build comprehensive dashboards and analyze customer behavior. This partnership enhances our understanding of customer segments and optimizes targeting strategies, ensuring our marketing efforts are data-driven and effective
- Underwriting Team: Working with the Underwriting team, you will assess and refine eligibility criteria. This collaboration balances growth, risk, and cost considerations, helping us to maintain a healthy and sustainable customer base
- Finance Team: Partnering with the Finance team, you will develop and refine unit economics for each product and channel. This ensures that our growth strategies are not only ambitious but also financially sustainable
- Continuous Improvement: Our collaborative culture encourages continuous monitoring, testing, and refining of marketing strategies based on performance data. This ongoing improvement process drives better ROI and keeps us agile in a fast-paced market
- Continuous Improvement: Continuously monitor, test, and refine marketing strategies and tactics based on performance data to drive improved ROI
- Market and Competitor Analysis: Conduct ongoing market and competitor analysis to identify new growth opportunities and threats, feeding insights into the broader marketing strategy
Salary benchmarks
Our take
Unexpected expenses are inevitable. However, there are limited and unfavourable options when it comes to managing these expenses: overdrafts are confusing, credit cards are risky, and payday loans are expensive. Creditspring aims to solve this problem by creating financial services that can help people manage their unexpected expenses.
Creditspring differentiates itself by not charging interest on its loans: clients only pay a fixed membership fee in addition to what they borrow. What's more, Creditspring sets out to improve the financial stability of its clients through offering budgeting tips, ways to improve their credit score and a personalised score that is updated every month- allowing them to monitor their improvement.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
48% female employees
29% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"Since I joined Creditspring, I learned a lot about underwriting and lending industry. Everyone is willing to help and answer questions, no questions..."
Funding (last 2 of 6 rounds)
Jul 2022
$10.6m
SEED
May 2022
$62.7m
GROWTH EQUITY VC
Total funding: $84.5m
Company benefits
- 🛋 Hybrid & flexible working - we also give you the option to work from anywhere
- 🧑🏫 £1000 annual training budget
- 💰 Equity participation
- 🧘🏽♀️£600 annual Juno flexible wellbeing budget
- 💻 Company Apple Macbook & WFH accessories
- 🍱 New starter team lunches
- 🕺Regular social & team events
- 🩺 Bupa health insurance including Mental Health Consultations, Free Digital GP service (24/7), therapies and Diagnostic Tests and much more!
- 🏋️♀️ 1:1 Private health and wellbeing assessments, ongoing health and wellbeing coaching and support through HAWQ with workshops and socials
- ⚕️Bupa health cash plan to help with everyday medical expenses such as dental and optical
- 🏄🏻♀️ 25 days paid holiday
- 👶🏼 Workplace Nursery Scheme
Company values
- Work Together
- Do the Right Thing
- Love What You Do
- Don't Settle
- Take Smart Risks
Company HQ
Mayfair, London, UK
Articles
Leadership
Neil Kadagathur
(CEO)Studied Economics at Princeton University. Previously Executive Director at Goldman Sachs for 12 years.
Sabrina Loi
(Chief Design Officer)They were a Deputy Creative Director at Soleja for 12 years. Their experience lies in the design industry as a professor and a consultant.
Diversity, Equity & Inclusion at Creditspring
Puja Rohra (Senior Growth Manager)
- Don’t meet all the listed requirements? Research shows that women and people of underrepresented groups often don't apply for jobs unless they're 100% qualified. As an equal opportunities employer, we know that diversity is a key part of our teams' successes - so if your experience doesn’t fit perfectly but this role excites you, we’d love for you to apply. We’re committed to Creditspring being an inclusive environment where employees feel welcomed, valued and listened to; we want you to thrive as your true self.
- As an equal opportunity employer and advocates of Diversity, Inclusion and Equity, Creditspring proudly welcomes job applications from people of all races, ethnicities, disability statuses, ages, religions, gender identities or expressions, and sexual orientations.
- We are 80 Springmates, 23 unique nationalities and speaking a combined 38 languages
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