Senior B2B Marketing Manager, Motorway
1+ day a week in office
Car marketplace
Be an early applicant
Car marketplace
201-500 employees
Be an early applicant
1+ day a week in office
201-500 employees
Company mission
To build a better car market for everyone, harnessing the power of technology to deliver an amazing experience.
Role
Who you are
- We are looking for a marketer with the ability to be both creative and analytical, driving full funnel initiatives that resonate with customers and drive business impact
- The ideal candidate will have generalist experience in: demand generation, product marketing, sales enablement and cross functional collaboration
- Marketing experience with a track record of driving impact
- Experience in executing marketing campaigns with tangible business outcomes
- Experience in integrated campaigns with an understanding of communications and media planning
- Experience working with media and creative agencies
- Experience in leading and communication, with demonstrated talent at building collaborative partnerships with cross-functional teams
- Knowledge for customers, with experience utilising research and data to inform marketing strategy and improve customer experience
- Experience influencing effectively cross-functionally across all levels of management, and with product and sales teams
- Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact
- Experience in behavioural economics is a plus
- Strong organisational ability and project management
- Proven ability to prioritise and execute in a fast-paced environment
- Outstanding verbal and written communication skills
- A high attention to detail
What the job involves
- Motorway is looking for a Senior B2B Marketing Manager to join our team and help us expand our market presence, drive revenue growth, and strengthen relationships with our business partners
- Reporting directly to the Head of Business Marketing, you will be responsible for creating strategic marketing ideas, as well as executing integrated marketing initiatives that target UK car dealers
- You will work closely with sales, product, customer success and marketing teams to ensure alignment and maximise opportunities
- This is a unique opportunity to join an exceptional team in a fast-paced and rewarding environment that is transforming the used-car market
- Initiate marketing strategy ideas based on customer or data insight
- Develop and execute the go to marketing strategy for campaigns, leveraging internal and external capabilities and driving collaboration
- Develop value propositions that align to customer insight
- Create messaging matrices that sing to customer benefits
- Channel strategy planning for all campaigns, demonstrating the ability to plan out a customer journey
- Work closely with sales to define barriers in the sales process and work with product marketing to create collateral, presentations and resources that support the sales process and help close deals
- Conduct regular competitor and customer research
- Own the hospitality schedule, maximising opportunities for brand activation
- Own the trade media strategy and schedule, identifying content opportunities and reporting on results to inform the overall marketing strategy
- Develop measurable KPIs and working with our analytics team, track performance of campaigns to provide data-backed insights to optimise campaigns and find new opportunity areas
- Manage and brief agency and internal resources to enable them to execute their very best work
- Develop presentations and other documents to clearly communicate strategic plans to management, cross-functional partners and the broader organisation
- Drive alignment and partner closely with cross-functional teams to identify opportunities and deliver integrated marketing campaigns. Cross-functional teams include: Product Marketing, Communications, Data Analytics, Creative (In-house), Media and Advertising Agencies and Growth Marketing
- Develop and share B2B marketing best practices and bring continuous innovation
Salary benchmarks
Our take
Like many industries, the second-hand car market has undergone significant transformation, with more and more dealers and car owners looking to buy and sell cars online. Motorway is one of a handful of online car marketplaces that are capitalising on this trend.
Motorway differentiates itself from traditional e-commerce and brick and mortar stores because it’s a marketplace, rather than an inventory. This allows for improved speed and verification. Owners sell their cars 100% online in as little as 24 hours with free car collection, while Motorway also supports car dealerships with a new channel for acquisition of used car stock.
Since being founded in 2017, Motorway has grown rapidly, achieving unicorn status in 2021. It is planning on putting this capital to use expanding both geographically and internally, adding more features to its already well-reviewed product. One such feature is its ULEZ checker, which allows car buyers to assess the environmental compliance of vehicles.
The biggest challenge Motorway faces is competing with other well-funded competitors jumping on this trend, such as Auto1 and Cazoo, as well as established companies like Webuyanycar.com. However, online penetration in the £480 billion British and EU used car market is minimal - suggesting that there is enough market to share amongst Motorway and its competitors.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
34% female employees
28% employee growth in 12 months
Company
Employee endorsements
Challenging work
"We push boundaries all the time, some people think we're an automotive company, but we're a tech company and think like one. So that includes using..."
Funding (last 2 of 4 rounds)
Nov 2021
$190m
SERIES C
Jun 2021
$63.8m
SERIES B
Total funding: $272.2m
Company benefits
- Many of our roles include significant stock options, so you can share in Motorway’s growth and future success
- Our friendly team meet up regularly for lunches and after-work drinks, plus we hold larger events at least twice a year
- Many of our roles include flexibility to work from home regularly, or fully remote for some of the year
- Many roles allow you to choose a schedule that works for you around your core hours
- Your health is your wealth! We take our health and well-being seriously with comprehensive BUPA health insurance offered to every team member, regardless of seniority
- You will have a personal learning and development budget to spend on a wide range of books, courses and conferences. We also include subscriptions to services like Headspace and Audible
- Lease a brand new electric car through your gross salary saving up to 40% on the retail cost
- Purchase a bicycle, accessories and safety equipment through your gross salary, so that you can save on the cost of a new bike & accessories
- Juggling parenting and work is challenging. We want to support you as best we can at this important time for you and your family
- Our pension provider is NEST, through whom you have a choice of funds that you can align with your faith, beliefs and attitudes to risk
Company values
- Create new roads - Changing things for the better through innovation
- Take the wheel - Being accountable and facing hard challenges head-on
- Be humble - Leaving egos at the door — we succeed as one
- Pedal to the metal - We move fast and act decisively
- 5-star comes as standard - Experiences that delight, excellence as standard
Company HQ
Fitzrovia, London, UK
Articles
Leadership
Tom Leathes
(CEO)Alex, Tom and Harry are serial founders. Together they founded LoanCube (Exited to AOL), Official Space (Exited to Office Broker) and Top10 (Exited to uSwitch).
Harry Jones
(CPO)Alex, Tom and Harry are serial founders. Together they founded LoanCube (Exited to AOL), Official Space (Exited to Office Broker) and Top10 (Exited to uSwitch).
Alex Buttle
(Co-Founder & VP Growth)Alex, Tom and Harry are serial founders. Together they founded LoanCube (Exited to AOL), Official Space (Exited to Office Broker) and Top10 (Exited to uSwitch).
People progressing
Steve joined Motorway back in October 2018 as a Senior Product Manager, and in his 3+ years at Motorway he has risen through the ranks to Lead PM, Head of Product, and is now a Product Director.
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