Marketing Analytics Lead, Faire
$135.5-207.5k
Salary is partially dependant on applicant’s location. Plus equity
Online wholesale marketplace
Job no longer available
Online wholesale marketplace
1001+ employees
Job no longer available
$135.5-207.5k
Salary is partially dependant on applicant’s location. Plus equity
1001+ employees
Company mission
To empower entrepreneurs around the world to chase their dreams.
Role
Who you are
- A Bachelor’s degree and 5+ years of experience in consulting, investment banking, and/or business operations at a high growth startup and/or marketplace business
- You are highly analytical and data-driven. You can complete complex analyses, define critical metrics, size opportunity areas, and measure and report on performance across the business. You enjoy analytical work and rolling up your sleeves to get to the right answer
- You have the ability to both lead through influence and execute extremely well
- You have strong communication skills and the ability to synthesize at the right altitude
- You can think across multiple dimensions of a business and P&L and can work cross-functionally to deliver results
- Ability to flex between analytical, strategic and operational aspects of the job
- You want to work in a fast-paced environment with constant change
- Knowledge of SQL required
- Knowledge of A/B testing best practices and measurement required
What the job involves
- We’re looking for a stellar lead marketing data analyst to use data to drive growth strategies and maximize ROI of growth channels across Faire
- This person will serve as a key partner to strategic finance & marketing managers, owning things like marketing payback framework, planning and forecasting, lifecycle experimentation, marketing channel analyses, A/B testing and attribution over time
- Specifically, this individual will work on brand and retailer marketing analytics using attribution, A/B testing, and strategic analysis to either uncover opportunity areas for growth for marketing or to increase efficiency
- Own measurement framework on an aggregate and individual campaign level basis for Lifecycle CRM
- Design and measure experiments focused on driving user behavior within the platform, on both sides of the business
- Build and analyze experiment results, developing actionable insights to be shared broadly
- Collaborate with strategic finance, performance marketing managers and product to set KPIs
- Be a key contributor and thought partner in building measurement models for various marketing efforts including event measurement and with DS on OOH measurement
- Be comfortable with running and leading experimentation, primarily on external facing CRM
- Experience with distilling complex analyses to both technical and non-technical individuals
- Be an expert on Marketing Attribution. Manage attribution and data ETLs and partner across the org to ensure appropriate tracking of any new marketing initiatives
- Conduct analysis on attribution and generate proposals on how attribution could be improved (scalars, MTA etc.)
- Own various payback & ROI analyses for Faire's growth channels globally (Paid and Owned channels)
- Scope and conduct analyses to find actionable insight for marketing campaigns in order to drive high ROI growth for Faire
- Build and monitor various strategic dashboards with the goal of driving the measurement and understanding of impact of both Paid and Non-Paid growth efforts on the business
- Enhance existing models and related automated reporting to measure performance of core & new campaigns
- Propose spend growth/allocation decisions based on rigorous analysis, and communicate with key external stakeholders (F&S, Executives, Marketing Leadership)
- Develop business/technical domain expertise of one's broader team
- Contribute to strategic planning and direction of immediate team
Our take
Faire is a company that helps retailers find and buy wholesale merchandise for their stores, pairing independent brands with retailers. The company connects two million retailers globally to tens of thousands of brands across the globe.
In addition to a large catalog, the company attracts smaller retailers by offering net 60-day terms and free returns to boost confident buying at unpredictable times. Faire has seen impressive growth, reporting 300% year-on-year volume growth and a valuation of over $12.6B following its most recent tranche of funding from Shopify.
This investment is funding its continuing expansion into European and Australian markets, while accelerating product development, focusing on its OS for wholesale. It is also hiring talent globally as it takes aim at becoming a kind of Amazon for local and indie brands that want to sell globally.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
109% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"I joined Faire over a month ago and the onboarding has been very comprehensive including some additional material that has been extremely helpful..."
Funding (last 2 of 10 rounds)
May 2022
$416m
SERIES G
Nov 2021
$400m
SERIES G
Total funding: $1.5bn
Company benefits
- Comprehensive healthcare
- All of our offices have been designed with local in mind—from our architects to our coffee blends
- Paid vacation time, holidays, and company-wide “Faire Fundays.”
- Including a monthly credit toward your wellness-related programs
- Generous parental and family leave, as well as fertility support benefits
- Including free access to Modern Health therapists and resources
- Optional morning meditation, plus a free Headspace membership
- Faire will match up to US$250 of your charitable donations, every year
- For personal and professional development, as well as unlimited access to training courses through LinkedIn Learning
- Whether you want to grow as a leader, hone your craft, or explore a new discipline, our career framework allows space for you to explore
Company values
- We serve our community
- We seek the truth
- We’re all owners
- We embrace the adventure
- We’re kind
Articles
Founders
Max Rhodes
(CEO)Was previously an Advisor at Blunt Umbrellas and Director of Consumer Product at Square.
Daniele Perito
(Advisor)Former Director of Security and Risk Engineering at Square, prior to co-founding Faire.
Marcelo Cortes
(CTO)Previously a Senior Software Engineer at Google. Before that, co-founded FreePoint Inc.
Jeff Kolovson
(COO)Was Operations Lead at Square. Before that was a Business Analust for McKinsey and Co.
Diversity & Inclusion at Faire
Clarence Sanon (Engagement and Inclusion Manager)
- We have internal structures and mechanisms that acknowledge and counteract organizational bias while ensuring equitable opportunity across the organization.
- Our teams are balanced across demographic backgrounds and identities, ensuring equity at all levels of the organization and ensuring a region-specific nuance
- Faire Femmes: Our mission is to build a space that is inclusive, safe, and empowering for those who identify as women to succeed
- HUE: Our mission is to create a safe space where folks of colour can feel comfortable being themselves and talk to folks who get it. We want HUE members to feel confident expressing themselves, their culture, and their heritage
- Flaire: Our mission is to empower all Faire employees to express their whole selves at work, and to make Faire an inclusive environment for all members of the LGBTQ+ community
- Fairents: Our mission is to cultivate Faire into a company where working parents can thrive in their professional ambitions, maximize their impact supporting Faire business goals, and be successful in their pursuit of rewarding & fulfilling journeys as parents
- We have employee resource groups (ERGs) and a cross-functional Diversity, Equity, Inclusion, and Belonging Council (DEIB) at Faire. The DEIB Council works in collaboration with other functions to ensure integration and consideration of DEIB in policies, programs, products, and processes
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