Global Business-to-Business Communications Specialist, Pinterest
More information about location
1 day a week in office
Visual bookmarking tool for saving & discovering creative ideas
Job no longer available
Visual bookmarking tool for saving & discovering creative ideas
1001+ employees
Job no longer available
More information about location
1 day a week in office
1001+ employees
Company mission
To bring everyone the inspiration to create a life they love.
Role
Who you are
- 6+ years of experience in corporate, advertising or B2B communications or project management
- Experience executing proactive PR launches including excellent project management skills
- Experience delivering results with outstanding verbal, written and storytelling skills
- Exceptional writing and communication skills to craft compelling materials including media pitches, communication strategies, talking points and much more in alignment with brand voice and objectives
- A self-starter who is proactive, can work across teams, and under tight deadlines
- Comfort working under tight deadlines in a fast-paced environment
- Service and relationship-driven mindset
What the job involves
- Businesses are an important part of the inspiration journey, and we’re looking for a Global B2B Communications Specialist to help demonstrate the power of Pinterest as an ad platform
- You’ll be part of the communications team and tell impactful stories of why businesses should be on Pinterest and how the platform can help them grow and reach new customers
- Support Pinterest’s global product launches and campaigns with strong project management and attention to detail
- Execute the comms tactics focusing on ways to secure these stories in top-tier consumer, business, technology and industry trade press globally
- Craft compelling blog posts, press releases, pitches, and other materials to amplify newsworthy announcements and ad initiatives globally
- Create briefs and prepare spokespersons for media interviews, and public speaking engagements
- Work with cross functional partners (i.e. sales) on brand campaigns, including developing campaign communications go to market plans, drafting key messages and pitches, getting alignment and approvals from brand partners, conducting press outreach and reporting on results
- Manage and evolve the communications roadmap across announcements and launches
- Develop operational best practices to enable the communications team to work with efficiency and with a global mindset
- Monitor and analyze press coverage to help shape our future strategy and opportunities
- Collaborate with global comms peers on ads initiatives across different regions, including product launches, campaigns, research and thought leadership
- Maintain relationships with top tier press through regular desksides, roundtable events and media interviews
- Help manage inbound inquiries relating to Pinterest’s ads business from B2B, ad and tech press
Salary benchmarks
Our take
Inspiration and ideas can pop into your head at any time, and with the growth of social media and networking, sharing these interests and gaining exposure has never been easier. Pinterest exists to display these moments visually, as a kind of digital pinboard allowing users to save and share digital images which have inspired them.
Pinterest's emphasis on visual discovery has differentiated it from competitors and created a more positive and fulfilling experience for its users. Pinterest in many ways provides a respite from the ceaseless negativity that plagues social media such as Facebook and Twitter, and this is perhaps responsible for its userbase expanding to 450 million users in 2022, driven by uptake mostly outside of North America.
Pinterest has not been immune to woes affecting the global tech sector and made about 5% of its workforce redundant at the end of 2022 and the start of 2023. Having restructured to face a challenging climate, it is well-positioned to resume its growth, which has increased consistently year on year. Its immediate goals are to continue to grow its user base and expand the uptake of its short video product, which it aims to monetize.
Kirsty
Company Specialist
Insights
Company
Company HQ
SoMa, San Francisco, CA
Articles
Founders
Ben Silbermann
(CEO)Worked as a Product Specialist at Google for 2 years before leaving to work on his own apps, which led to founding Pinterest
People progressing
Joined as Marketing Lead, promoted to Head of Growth Ops for English-speaking markets after 3 years. They've have since been promoted to Global Head of Editorial, a position they started in 2022.
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