Lead Partner Marketing Manager, Snyk
Technology Alliances
More information about location
Developer security platform
Open for applications
Developer security platform
501-1000 employees
Open for applications
More information about location
501-1000 employees
Company mission
To empower businesses to develop fast and stay secure.
Role
Who you are
- You’ll need to have relevant global partner marketing experience and expertise delivering customer-focused, insights and data-driven marketing programs to/through/with partners
- 15+ years of enterprise software at enterprise software company with experience in marketing, partner alliance marketing and technical roles
- Proven experience demand generation and partner ecosystem marketing
- Ability to operate in a fast-paced and open environment and create the context and working environment for associates to deliver beyond expectations
- Expertise working with partners to achieve success
- Deep understanding of using market intelligence, insight, and data to formulate and develop strategies and plans
- Knowledge of and experience working with the partner ecosystem and best practices in partner marketing
- Accountable for organizational alignment, planning, and budget management
- Willingness to travel up to 25%
What the job involves
- As a member of our team, you’ll have the opportunity to thrive in a dynamic environment where fostering collaboration, leading with empathy, driving business impact, and inspiring trust are at the heart of everything we do
- Snyk is seeking a Lead Partner Marketing Manager that will build and develop global strategies and programs with scaled GTM guidance to drive high impact outcomes that support growth objectives with our Technology and Alliance (TAPP) partners
- You will engage and collaborate across a set of external and internal stakeholders to build successful working models and be a marketing interface for our partners
- You will be responsible for building scaled marketing programs and outcomes for a set of TAPP partners
- Be a primary interface for key external and internal stakeholders to elevate engagement with our partners, align strategies and plans internally and create global scaled programs
- Build methodologies and processes to align marketing investments with assigned partners, including marketing engagement and coverage models, joint demand generation, and joint awareness activities scaled to support all TAPP partners
- Develop demand management and marketing programs and oversee demand generation and pipeline activities
- Collaborate with global marketing teams to develop joint awareness and demand programs
- Collaborate with regional partner teams to develop go-to-market plans that will align with strategic objectives and business outcomes
- Provide stakeholder management at the field, regional, and corporate levels to gain support and plan effectively
Our take
Open source software is a highly lucrative market and is growing fast. However, open source components can come with vulnerabilities, and so their widespread use in apps becomes a liability to a company’s cybersecurity. Snyk has built a way to detect when those apps or components are compromised.
The company works with developers, who are now commonly the owners of application security. It integrates into existing developer workflows, compatible with the likes of GitHub, Bitbucket and GitLab, as well as CI/CD. Snyk also varies its approach with enterprises depending on their security needs, working on-premises, via the cloud or a hybrid. This puts the company in a strong position to target all enterprises as customers. In this, Snyk has already been successful - it has hundreds of customers, including Google and Salesforce.
Valued at $8.5bn back in 2021, Snyk has lately been focused on growth and platform improvement. It is not alone in the space, with competitors including SonarQube and Veracode, but has nonetheless remained one of the largest market players; raising funds in 2023 that come alongside an integration with ServiceNow, to further bolster the value of its offerings.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
35% female employees
-21% employee growth in 12 months
Company
Employee endorsements
Intelligent people
"Some of the smartest people I have ever worked with and people are always willing to help, so this impacts you directly. Hugely experienced..."
Funding (last 2 of 11 rounds)
Jan 2023
$25m
LATE VC
Dec 2022
$196.5m
SERIES G
Total funding: $1.6bn
Company benefits
- Flexible working hours
- Work-from home allowances & in-office perks
- Time off for learning and self development
- Health benefits, employee assistance plans, and annual wellness allowance with unlimited one-on-one wellness coaching sessions
- Generous vacation and wellness time off, and country-specific holidays
- 100% paid parental leave for all caregivers
- Country-specific life insurance, disability benefits, and retirement/pension programs
- Mobile phone and education allowances
- Snyk Impact - Build a more inclusive tech industry and help us power a more sustainable and secure world with Snyk Impact programs
Company values
- Care deeply - We create positive change: We lead with empathy for our customers, partners, and Snykers globally to evolve our customers’ organizations, as well as communities in which we live and work.
- One team - We rely on each other: We extend beyond geographical and departmental limits, fostering collaboration, inclusion, and transparency in the ways we work and support each other.
- Customer Centric - We drive business impact: We build security solutions, adapting quickly to market changes to provide an outstanding customer experience, leading to adoption and high satisfaction.
- Forward Thinking - We shape the future: We are driven by our ambition to inspire trust and lead the industry, surpassing limits to build unparalleled technology.
Company HQ
Financial District, Boston, MA
Articles
Founders
Guy Podjarny
(President and Chairman of the Board)Founded Blaze (optimising websites) and was acquired by Akamai 2 years later. Guy then was CTO for Akamai for 4 years.
Salary benchmarks
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Diversity & Inclusion at Snyk
Ashley Ladd (Director, Diversity, Inclusion & Social Impact)
- At Snyk, we're on a mission to make the digital world a safer place and we believe that a safer world starts with one that reflects all of us. From our global team at Snyk to our customers and partners around the world, we're building a company that celebrates our differences and leverages them as our strength. Snyk's core values secure our deeply connected culture, and help us to foster a safe, and inclusive company where everyone belongs.
- Snyk Resource Groups (SRGs) are Snyker-led groups whose purpose is to foster a community-focused, inclusive workplace where all employees feel like they belong. Through strategic programming, community building, networking events, and professional development opportunities, SRGs are the catalyst of Snyk’s inclusion, equity, and diversity efforts.. To date, we have six SRGs: Accessibility@Snyk, Asian@Snyk, Black@Snyk, Mosaic@Snyk, Queer@Snyk, SnykHER. Learn more about our SRG missions at: https://snyk.io/careers/
- We envision a more inclusive industry powering a more sustainable and secure digital world. Our focus on addressing problems for our social and environmental stakeholders positively impacts society and builds momentum for the entire Snyk community. Learn more at: https://snyk.io/about/snyk-impact/
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