Copywriter, The Farmer's Dog
$90-100k
+ Equity
2-3 days a week in office
Human-grade dog food delivery
Job no longer available
Human-grade dog food delivery
501-1000 employees
Job no longer available
$90-100k
+ Equity
2-3 days a week in office
501-1000 employees
Company mission
To change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care.
Role
Who you are
- You have 4+ years of experience as a copywriter within an agency and/or in-house team. A portfolio with creative, relevant work for which you were primarily responsible is required
- You love writing — of all shapes and sizes. From navigating a headline’s tight character limit to crafting a detailed video script, every word deserves consideration
- You’re comfortable with turning a specific project around in minutes, or spending a day brainstorming on a blank page
- You’re perfectly capable of managing your own workload, but are keen to collaborate with a team to take ideas further
- You understand that copy and design work hand in hand, and you’ll work with your art director partner and our team of designers to elevate every concept
- You listen to data, and will happily seek it and use it to guide your strategy and message
- You're media- and culture-savvy — you know the best way to deliver the best idea
- You're adaptable to different working styles, mindsets, and personalities, showcasing a willingness to collaborate with all
- You love dogs
What the job involves
- In order for our mission to succeed, we need to speak to dog owners with insightful, personal content that makes clear and persuasive arguments for fresh food and gives our brand a unique, compelling voice in the category (and beyond)
- We’re building a best-in-class (and Emmy-nominated!) in-house creative team to strategize, ideate, and execute campaigns and always-on advertising. As a critical part of this team, we’re looking for a passionate, clever, and dog-loving copywriter
- The work you create will help grow our business and our brand, and will help dogs everywhere live healthier, happier lives
- Partner with an Art Director to conceive, write, develop, and help produce work that speaks to dog owners and helps to define our brand. This could include everything from narrative scripts to OOH headlines to clever, impactful social copy
- Proactively develop ideas for new creative output, working within the Brand group and with cross-functional partners to solve business problems and capitalize on opportunities through blue-sky thinking
- Tackle briefs with efficiency, being unafraid to ask questions to reach the best ideas — while constantly seeking opportunities for relevant, timely proactive initiatives
- Immerse yourself across departments for a deep understanding of our core products and verticals, and contribute to every kind of business communication initiative
- Work directly and consistently with channel owners to develop great work based on strong relationships and robust context
- Inspire dog lovers to become fresh food loyalists and TFD customers for life
- Represent the TFD brand as a staunch ambassador in every virtual and physical room, seeking ways to enliven it internally and externally through actions and words
Otta's take
Theo Margolius
COO of Otta
Pet food production in the US is held to alarmingly low safety and quality standards despite being a $99 billion industry, which is hidden behind loose labeling and marketing regulations. When one of the founders of The Farmer's Dog realised that dog food was making his dog sick, they decided that dogs shouldn't be fed anything that wouldn't pass legal requirements for humans.
The Farmer’s Dog produces customised dog food packages that are sent as a regular subscription service. Recipes behind the dog food are personalised and are comprised of natural and high-quality ingredients, aiming to meet the dietary requirements of each individual dog. As the dog food is human-grade, the company even taste-tests its recipes on humans.
The startup sends millions of meals every month and boasts a continual subscription rate of almost 50%. It has raised $50 million in funding to date and is developing new pet food products and scaling to offer its subscription service outside of the US.
Insights
Many candidates hear
back within 2 weeks
15% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2021
$65m
SERIES D
Jan 2020
$54m
SERIES C
Total funding: $168.1m
Company benefits
- Dog-friendly offices
- Equity packages
- Healthcare, Dental, and Vision insurance
- 401k match
- 12-week paid parental leave
- Flexible PTO and work-from-home policy
- Discounted fresh dog food
- Your pet interrupting video calls and in-person meetings is now a feature, not a bug
Company values
- Deliver Joy: We share kindness with all, leaving people happier than before our interaction.
- Be Authentic: We’re well-intentioned and understanding in our actions, assuming the same of others.
- Seek Better: We’re sceptical of the status quo and open to new approaches.
- Act Boldly: We’d rather learn from calculated, courageous risks than miss opportunities from fear.
- Play Team: We take individual and collective ownership of progress, and show gratitude to those who help.
Company HQ
South Village, New York, NY
Founders
Jonathan Yoni Regev
(Co-founder & CEO)Graduated in Business at Berkeley, UC, and then co-founded The Farmer's Dog in 2014, serving as CEO since.
Brett Podolsky
(Co-founder)Graduated with a B.A. in Liberal Arts from Lynn University before co-founding The Farmer's Dog.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job