Customer Marketing Manager, Tebra
$90-97k
Digital healthcare tool provider
Open for applications
Digital healthcare tool provider
1001+ employees
Open for applications
$90-97k
1001+ employees
Company mission
To unlock better healthcare by helping independent practices bring modernized care to patients everywhere.
Role
Who you are
- Customer-centric mindset with a deep understanding of customer needs
- Excellent written and verbal communication skills
- Proficient in analyzing data to make informed decisions and measure the success of marketing initiatives
- Proven ability to work collaboratively across departments and build strong internal and external relationships
- Innovative and creative in developing customer programs and solving problems
- Strong organizational skills and the ability to manage multiple projects simultaneously
- Demonstrated aptitude in facilitating emergency communications
- Bachelor's degree in Marketing, Business, or a related field
- 3+ years of experience in customer marketing or a similar role, preferably at SaaS companies
- Experience in lead generation, marketing campaigns, and event promotion
- Strong problem-solving, prioritization, and multitasking skills
- Experience with marketing automation tools and CRM systems. Marketo, Intercom, and Salesforce preferred
- Strong project management skills and attention to detail
- Experience hosting live and on-demand events. GoToWebinar proficiency is a plus
What the job involves
- Tebra is seeking a passionate and results-driven Customer Marketing Manager to join our dynamic marketing team
- In this role, you will be responsible for developing and executing strategies to engage, retain, and advocate for our valued customers
- You will work closely with cross-functional teams to ensure our customers receive timely and relevant communications that enhance their experience with our brand and support the expansion goals of our Account Management and Customer Success teams
- Our Customer Marketing Manager will work within the customer marketing team to help develop, service, and grow relationships with our customers
- The Customer Marketing Manager will be an in-house expert in terms of improving our customers’ knowledge of our product as well as identifying and implementing customer enablement improvements across channels including email, in-product, and virtual events
- The Customer Marketing Manager will also manage and successfully execute customer marketing campaigns to help drive revenue and increase brand awareness
- Develop and manage customer communication strategies across multiple channels
- Create customer newsletters, product updates, and educational content
- Design and execute customer engagement programs like webinars, user groups, and events
- Monitor and analyze engagement metrics to improve programs
- Develop automated lifecycle touchpoints to boost product adoption and reduce churn
- Collaborate with Product, Sales, Customer Support, and Account Management to align marketing initiatives
- Advocate for the customer within the organization to influence product and service improvements
- Plan, execute, and measure customer cross-sell and expansion initiatives, including direct mail, in-product prompts, and email campaigns
- Use marketing automation tools for customer segmentation and targeted campaigns
- Conduct surveys and gather feedback to understand customer satisfaction
- Analyze customer data to identify growth opportunities
- Work with Marketing leadership on customer advocacy programs, including testimonials, advisory boards, and case studies
- Provide editorial support for Tebra’s Customer Community and promote events and content
- Build and maintain relationships with key customers to turn them into brand advocates
Our take
The digital age has demanded that healthcare providers offer services that are more modern but human. Tebra – a marriage of Kareo and PatientPop – offers cloud-based clinical and practice management software for independent healthcare practices that strive to achieve this goal.
Tebra already serves more than 100,000 providers in the United States, providing care to a total of nearly 100 million patients. Its genesis, a company merger between a clinical and financial software and a leader in practice growth technology, has led to an all-in-one platform that is the first of its kind to serve a complete operating system for practices. Whilst competition among similar infrastructure grows, it remains a huge market in which both patients and practitioners are clamouring for solutions, allowing space for new and existing companies to build.
Recently Tebra was recognized with a '2023 Best Place to Work' award by Built In and the future of the company seems rooted in observing and acting. Recent funding, bringing its valuation to over $1 billion, will go towards expanding solutions that respond to modern demands, such as building an online network that connects patients to the right providers; the healthcare equivalent to social media.
Kirsty
Company Specialist
Insights
Company
Funding (2 rounds)
Jul 2022
$72m
EARLY VC
Nov 2021
$65m
SERIES A
Total funding: $137m
Company benefits
- Compensation: Employee referral program; stock options.
- Hybrid working model: Equipment stripend when hired; monthly work-from-home subsidy; indoor-outdoor workspaces.
- Time off: Flexible, paid time off; 10 paid holidays; employee recharge days.
- Physical well-being: Financial health tools; gym pass; fun express; annual fitness challenge; Obé Fitness
- Competitive medical, dental, and vision insurance
- 401k
- Employer-funded HSA
- Life and disability insurance
- Employee assistance program
- Accident insurance, critical illness insurance, legal & identity theft protection, pet discount program
- Learning: Mentorship program; professional development training; employee resource groups; dedicated DE&I; special events and speakers; LinkedIn learning lifeworks
- Team building: Community volunteer events; sponsored team events and sports; Recognition Program
Company values
- Start with the Customer: We get to know our customers - and their patients - and look at the world through their lens
- Keep It Simple: Healthcare is too complex, we aim to simplify it for everyone
- Stay Entrepreneurial: We reject the status quo and solve problems with creativity, perseverance, and a bias to action
- Better Together: We are diverse, humble, and collaborative, we put the team first and win together
- Celebrate Success: Life is short and joy is underrated, we take time to have fun and celebrate success
Company HQ
Corona Del Mar, Newport Beach, CA
Articles
Leadership
Dan Rodrigues
(CEO)Previously co-founded Scout and Kareo, serving as CEO for both. Experience as a Software Engineer for RealNetworks and a Managing Partner for Skematix.
Luke Kervin
(CIO)Previously co-founded ShopNation and PatientPop. Experience as the General Manager and Vice President of Meredith Commerce Network and as the Vice President for Starbrand Media, which was acquired by PopSugar, working at the latter in Business Development & Advertising.
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