Senior Marketing Communications Insight Manager, SharkNinja
Office located in Battersea, London
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
Office located in Battersea, London
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- If you are consumer and customer obsessive, passionate about driving revenue growth, possess a strong curiosity and desire to explore at times uncharted territories then this is the role for you
- The ability to grasp and take ownership, operate independently, demonstrating self-drive and initiative in all aspects of the role
- Proven ability to translate complex research and insights in a straightforward way
- Have a strong understanding of research (qualitative and quantitative), data analysis and an ability to effectively communicate insights
- Be a subject matter expert and advise our stakeholders on how studies can be conducted, and how the results can be used to grow the business
- Strong presenting skills; must have excellent storytelling abilities
- Expertise in using data to inform decision making
- The ability to choose, leverage creative testing frameworks and methodologies where appropriate
- A good understanding of online analytics and eCommerce tools
- Excellent stakeholder management and ability to adapt style and communication approach
- Be able to thrive in a dynamic and fast-paced global environment
- Ability to pivot and wear multiple hats, managing multiple projects in an extremely fast-paced environment
- 10 years+ of consumer insight experience in brand tracking and brand strategy
- Stakeholder and management experience
- EMEA /Multi-levelled matrix organisation management
- Proposition development & execution experience
- Product Lifecycle management experience with technical aptitude
- Educated to degree level or equivalent
- Strong numeracy/commercial acumen
- Exceptional skills in Microsoft office packages, especially PowerPoint and excel
- Strong verbal, written and presentation abilities
- Relentless collaboration, inspiring and pushing associates to Win Big!
What the job involves
- We are looking for an enthusiastic insight expert to define, govern & partner with our internal stakeholders to deliver best practices with our marketing, brand, and media teams across the EMEA region
- As part of the phenomenal growth SharkNinja EMEA has achieved over the last few years we have an exciting new opportunity within the newly established EMEA Customer & Market Insight team
- The successful candidate will drive marketing and communication insight led recommendations across the business by identifying and building a learning agenda to continually experiment, test, iterate and execute quickly
- The EMEA Senior Marketing Communications Insight Manager will work closely with the global marketing leadership and cross-functional teams
- The role is crucial to ensure that our marketing and business strategies are well-informed and that our product offerings are perfectly aligned with market demands across the entirety of Europe, Middle East, Africa, and Asia
- The role of Senior Marketing Communications Insight Manager is an exciting and critical role within our EMEA Customer & Market Insight (CMI) team and our alignment with global marketing
- The successful candidate will be responsible for helping develop our brand strategy through the development of marketing insight programme
- Alongside the marketing teams, help set strategic direction for the brand and communication across EMEA and multiple product categories
- Partner in the development of regional and global creative messaging across our product categories i.e., Shark Beauty, Shark Home, Ninja Kitchen as well as Ninja Outdoor
- Through the brand health tracker create space for the business to ideate and innovate, observing and reporting on competitor behaviour to help SharkNinja stand out in a crowded market
- Develop a SLT as well as company wide brand health reporting; weekly (where appropriate), monthly dashboard / newsletter / reporting as well as quarterly deep dives
- Track social media campaign performance, DTC channels and incorporate customer segmentation into both how we develop and track the brand; analyse performance metrics and recommend strategy adjustments accordingly
- Ensure that the business is focused on the right brand and communication KPI’s; the insights are actionable and help make the right business decisions
- Provide expert advice through insights into marketing strategies and media planning
- Work with and provide guidance to marketing colleagues, as well as creative and media agencies for both ATL & BTL campaigns
- Utilise the insights to drive and support a brand advocacy programme
- Spot the smoke, drive visibility of the customer & competitive threats
- The successful candidate with achieve this through data-driven observations that will help SharkNinja better understand its brand position and creative messaging, providing guidance for areas of improvement
- In addition, when required, partner with the global team to drive brand & communication initiatives through insights
Salary benchmarks
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company values
- Never be afraid to dream big
- Relentlessly innovate
- Obsess about customer satisfaction
- Build people up
- Seize opportunities - individually and collectively
Company HQ
Needham Heights, Needham, MA
Articles
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Diversity, Equity & Inclusion at SharkNinja
- At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Your role in Diversifying SharkNinja:
- As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
- Explore SharkNinja’s DEI Groups or volunteer to serve on committees that organize diversity-related events and activities
- Participate in employee engagement surveys and respond as openly and honestly as possible
- Become culturally competent; take the time to learn about different cultures, races, religions, and backgrounds represented by your colleagues
- Ensure equitable experiences, strengthen inclusion acumen, and promote a culture of inclusivity and belonging that embraces the contributions of all team members
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