Through its centralised platform, Lengow aims to automate as many steps in the process of listing products across different selling sites. The company does this through allowing product imports through a product management system to allow them to be posted on multiple channels instantly. Lengow also offers additional services including stock management, order tracking, and marketing strategies to optimise distributor and brand performance.

Lengow has attempted to keep up with tech developments, such as the launch of a decision-making operator that would release data and algorithms to businesses for advanced data analysis and recommendations. Marlin Equity Partners' acquisition of a majority stake in Lengow will see it invest its vast resources to bolster the development of the company, particularly in international expansion, and Lengow's acquisition of Netrivals will allow it to deliver more value to its customers with new price intelligence offerings and a wider European footprint.