Director of Global Communications, Back Market

• Proven experience (10+ years) leading PR, communications, and influencer marketing, ideally in the tech or consumer goods sectors
• Strong media and influencer relationships across multiple markets and time zones
• Excellent writing, presentation, and communication skills
• Ability to lead and collaborate with cross-functional teams and external agencies
• Experience in managing teams and executing global strategies
• Strategic thinker with a hands-on approach to execution
• Knowledge of sustainability and tech trends is a plus

• We are seeking a dynamic and experienced leader to head our Public Relations, Communications, and Influencer Marketing efforts
• This role will be instrumental in crafting and executing our global PR strategy, managing key media relationships, and amplifying our brand narrative across key markets, particularly in the U.S
• The ideal candidate will drive a cohesive communication strategy, manage external agencies, and build relationships with influential media personalities to elevate our brand presence. As an activist brand, we’re seeking a leader with an appetite for the thoughtful risk-taking required to draw attention to our mission
• Develop and execute a comprehensive global public relations plan
• Align PR strategy with key business initiatives, such as product launches, industry events, and thought leadership
• Utilize data storytelling to enhance media coverage, leveraging key moments like product launches and market trends
• Build relationships with key media contacts, reporters, and industry influencers
• Identify and secure media placements for major product releases, partnerships, and brand milestones
• Engage with technology influencers to expand brand reach through strategic collaborations
• Create and refine key messaging and talking points for executives, ensuring alignment with the brand narrative
• Develop content for thought leadership, public keynote presentations, and speeches for senior leadership
• Lead and manage the internal PR team, ensuring smooth communication and execution across regions (Europe, U.S., and APAC)
• Oversee and collaborate with external PR agencies to ensure alignment with strategy and objectives
• Provide leadership and guidance in shaping the global communications strategy, ensuring consistency in brand messaging across all touchpoints
• Identify opportunities for senior leadership (CEO, CPO, GM) to engage in public speaking, media interviews, and thought leadership pieces
• Explore new partnerships with like-minded companies and industry leaders to expand the brand’s credibility
• Regularly assess the effectiveness of PR and influencer marketing initiatives, providing reports to senior management on KPIs and earned media value
• Identify new opportunities for growth and improvements within the communications and influencer strategy

• An attractive salary that comes with equity options, health insurance, paid maternity and parental leave, 401K, commuter benefits, mental health support, and more,
• Flexible working hours and hybrid models that let you choose which days you to work in the office and at home (because work-life balance is an individual right)
• Professional development programs, internal mobility, and the opportunity to make your career what you want it to become

At a time when new smartphones launch frequently but with fewer new features and when individuals want to contribute to sustainability and the circular economy, Back Market is setting out to provide customers with a viable option of purchasing refurbished electronics goods.