Campaign Marketing Specialist, Tipalti
Global payments, AP, and procurement automation platform
Be an early applicant
Global payments, AP, and procurement automation platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To liberate and elevate finance teams so they can make true strategic impact, by automating and optimizing global finance operations while eliminating risk.
Role
Who you are
- Minimum of 2 years of experience in a marketing campaigns/demand generation role, preferably in SaaS, B2B tech
- Experience executing marketing campaigns, against measurable goals
- Strong attention to detail, with the ability to meet deadlines while delivering high quality work
- Creative thinker, but highly organised, detail-oriented and data-driven
- Self-motivated and self-managed: able to think independently, get feedback and find solutions
- Highly collaborative, initiative-taking, and able to consistently meet deadlines
- Great written and verbal communication skills
- Experience working closely with sales teams
- Experience with Salesforce, Marketo (or other email marketing platform), 6Sense & Outreach a plus but not critica
- Fluent in English
What the job involves
- Design, plan, execute, and optimise integrated marketing campaigns across multiple channels to generate pipeline
- Contribute to the planning, executing and measuring of lead generation campaigns, events and webinars for Tipalti in the UK & Europe
- Help develop content to support lead generation campaigns
- Assist with data, reports, and insights on an as-needed basis to support various marketing and sales initiatives and track campaign performance
- Collaborate with our sales team providing to ensure marketing leads are followed up on effectively to optimise lead conversion
- Support campaign managers in executing, measuring and optimising campaigns
- Contribute to the planning of new campaigns, helping campaign managers identify the audience segments to target and the best channels to reach them
- Partner with marketing operations to set up KPI tracking and reporting across programmes and channels
- Create impactful nurture programs to improve conversion rates from leads to opportunities
- Create outbound email sequences in collaboration with sales to effectively engage with high and low intent leads
- Supporting the local marketing team running in-person and virtual events
- Write, test, and optimise landing page and email copy for outbound campaigns
- Help create, test and optimise ABM programs to drive engagement amongst our ICP
Salary benchmarks
Our take
Digital finance innovations across the last decade have dramatically changed how financial operations are conducted, with businesses managing their payables workloads digitally. Despite such innovations, such workflows are still conducted manually, leading to time-consuming, repetitive, and inefficient workflows.
Tipalti provides a global payments, accounts payable, and purchase order automation platform, offering tools for each area to reduce manual workflows and optimize operations. The platform’s functionalities are designed to be flexible for the scaling of growing businesses, helping to optimize financial visibility, efficiency, and control without the need for business infrastructure changes.
Whilst individual platforms exist for global payments, accounts payable, and purchase order management, Tipalti has recognized that businesses do not want to juggle fragmented software solutions inefficiently. The company aims to free up financial departments’ time without compromising their software stack and workflows through its end-to-end payment automation solutions. This pitch appears to be successful, with annual 2022 reports announcing that transactions through Tipalti skyrocketed by 50% that year.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
-3% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2023
$150m
GROWTH EQUITY VC
Dec 2021
$270m
SERIES F
Total funding: $766m
Company benefits
- A thriving team and business
- Career-building opportunities
- Politics-free culture
- Focused on success
- Great benefits
Company values
- Dedication to Customer Success
- Get Shit Done (GSD)
- Commitment to Excellence
Company HQ
Town Center, Foster City, CA
Articles
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