• 6+ years experience in campaign management related to B2B marketing, campaigns marketing, ABM marketing, and/or product-led growth marketing. Experience with a more technical, developer-oriented product is preferred
• Experience building a brand and/or category for a more technical, developer-oriented product. Ability to build campaigns around a technical product that resonates with both technical and non-technical audiences where relevant
• Proven track record of developing & managing campaigns that lead to pipe gen and deal velocity through end-to-end campaigns
• Experience with tracking and preparing reporting analysis/insights related to key performance metrics for campaigns supporting a high-velocity marketing & sales motion
• Experience with target account strategy and segmentation to build target lists for demand gen campaigns
• Ability to work with multiple data sources and translate them into insights
• Experience working with or leveraging partner ecosystems to execute campaign programs and impact full funnel goals including pipeline
• Strong communication, writing, and presentation skills with the ability to present complex technical ideas in a simple, straightforward manner
• Self-motivated, innovative, and creative with strong project management, the ability to handle multiple projects and priorities simultaneously
• Proven ability to collaborate as part of a cross-functional team and also work autonomously
• Ability to think strategically, with exceptional attention to detail in execution

Desirable

• The Confluent Global Campaigns team is chartered to build and scale efficient go-to-market strategies, partnering with Product Marketing, Field Marketing, Sales and other cross-functional teams across Marketing to identify and engage prospects/customers with targeted campaigns and marketing activities (e.g., digital assets/events, Field activations) that build pipeline and drive predictable revenue.​
• Lead global integrated campaign strategy, planning, and execution for Confluent’s products portfolio, focused on driving pipeline, activating new product signups, and growing revenue globally
• Develop persona-specific offers mapped across the customer journey to engage target audiences with the right content through the right channel that generates pipeline and/or drives product signups
• Lead cross-functional planning meetings to drive activations across multiple channels and regions
• Own and manage the master bill of materials for persona-based assets to be used for top of funnel through bottom-of-funnel programs and campaigns
• Measure & optimize campaign performance against revenue growth goals, provide recommendations based on key drivers to improve engagement and conversion
• Manage campaign budget and related vendor onboarding, PO process, and related activities
• Partner with AMER/EMEA/APAC Field Marketing leads to plan mid-to-lower funnel campaign-related activations to accelerate opportunities and conversions
• Drive cross-channel efficiency and ensure maximum return on campaign investments
• Provide ongoing campaign performance, insights and pacing to internal teams/stakeholders aligned with campaign goals /KPIs
• Present global campaign updates at marketing all-hands meetings on a regular basis
• Work with enablement and operations to ensure Sales & SDRs are enabled to successfully follow up and pull through engagement with prospects from demand gen campaigns
• Work closely with product-led growth teams to ensure campaigns drive and activate product signups where relevant
• Work closely with partner marketing to develop and execute campaign strategies leveraging the partner ecosystem to reach their prospects
• Drive localization/translation workflows with internal and external teams globally