Field Marketing Lead, Salesforce
Tableau
$110.6-152.2k
World's leading CRM provider
Be an early applicant
World's leading CRM provider
1001+ employees
Be an early applicant
$110.6-152.2k
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- The candidate will have experience in B2B field marketing roles, with a key understanding of IT Buyers, and what motivates and drives their go to market and software purchasing decisions
- Bachelor's degree or equivalent experience in business, marketing, communications, or a related field
- Be a highly professional lead and teammate with a positive, can-do attitude; and comfortable with constantly evolving opportunities and priorities
- Strong communication and interpersonal skills to build relationships across sales, marketing and external vendors and associates
- Creative thinking and problem-solving abilities to develop innovative marketing initiatives
- Past experience in using Salesforce, and/or other marketing tools such as Marketo, Eloqua, Responsys, GA 360, etc. is a plus
- Ability to travel regionally to events and meetings
- Excellent verbal, written communication abilities and comfortable with presentation skills and deck creation
- Excellent project management and organizational skills with the ability to prioritize and multitask in a fast-paced environment
- Proficiency in using data and reporting tools to drive informed decision-making, including the ability to analyze, interpret, and act upon data insights effectively
- Proven ability to work closely and successfully with a sales organization
- Proven track record of successfully conducting a variety of marketing programs including program development, field events, executive engagements, awareness campaigns etc
- Ability to work very independently and collaborate with cross-functional teams
- Strong analytics, reporting, and written communication skills
- Rigorous attention to detail and focus on quality of deliverables
- Coordinate with sales teams to ensure alignment between marketing strategies and sales objectives
What the job involves
- Salesforce is seeking a forward-thinking, sales-focused field lead to drive strategy, planning and program execution for our Consumer + Business Services division of the Tableau business in AMER.
- This person will drive lead generation and pipeline maturation programs, new logo efforts, sales engagement, and overall business growth tactics.
- The successful candidate will develop and deliver marketing plans for Tableau.
- The Field Marketing Manager is be a proven strategist, planner, and team builder, that's able to view our product and industry positioning at a high level while driving impact through their programs.
- They will be able to use Tableau's marketing departments, such as product and partner marketing, to fuel their content and positioning
- Develop and maintain a deep understanding of the Tableau business in AMER with a specific focus on Consumer and Business Services to effectively drive growth and account expansion through successful campaign execution and understanding of key industry trends, strategic market opportunities and sales priorities
- Collaborate with cross-functional teams to design, implement, and measure effective field marketing campaigns
- Partner with the sales team, other regional leaders, and global marketing to plan and implement integrated strategies for growing existing and expanding into new markets
- Develop and implement strategic marketing plans that reflect a strong understanding of audience, market, objectives, and resource management
- Provide insights and recommendations to improve marketing efforts based on data analysis
- Define and manage your quarterly marketing budget to increase return on investment
- Deliver breakthrough ideas, innovation and leadership to drive our go to market for new logo acquisition and expansion
- Have the capability to orchestrate, negotiate, prioritize and manage project deliverables with other members of the marketing organization as needed
- Act as a thought-leader and partner, as well as business strategist for your aligned Sales team
- Stay updated on industry trends and competitor activities to inform marketing strategies
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company values
- Trust - We earn the trust of our customers, employees, and extended family through transparency, security, compliance, privacy, and performance. And we deliver the industry’s most trusted infrastructure
- Customer Success - So we champion them to achieve extraordinary things. We innovate and expand our business offerings to provide all our stakeholders with new avenues to achieve ever greater success
- Innovation - Our customers’ input helps us develop products that best serve their business needs. Providing continual technology releases and new initiatives gives our customers a competitive advantage
- Equality - We believe everyone should be seen, heard, valued, and empowered to succeed. Hearing diverse perspectives fuels innovation, deepens connections between people, and makes us a better company
- Sustainability – We are committed to bringing the full power of Salesforce to accelerate the world’s journey to net zero
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
People progressing
Joined as Recruiting Director - Futureforce University Recruiting, EMEA, and was promoted to Senior Director - EMEA & LATAM Recruiting, Futureforce after 3 years, and then again to Senior Director - Recruiting after 2 years. Now serve as COO - Employee Success EMEA.
Salary benchmarks
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Diversity, Equity & Inclusion at Salesforce
- Our goals:
- 50% of our U.S. employees will be made up of underrepresented groups (Women, Black, Latinx, Indigenous, Multiracial, LGBTQ+ employees, People with Disabilities, and Veterans) by 2023
- Double the U.S. representation of Black leaders (VP+) and increase our representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) leaders by 50% by 2023
- 50% increase our U.S. representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) employees by 50% by 2023
- We’ve met our representation goal nearly a full year early – today, 50.7% of our U.S. employees are members of underrepresented groups
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