Social Creative Director, The Farmer's Dog

• You've had 7 or more years of hands-on experience in an agency or brand-side social studio, leading social creatives
• You’re deeply enmeshed in the world of social media. You see the patterns of engagement, track trends, and can visualize how our core messages and creative concepts can best come to life in a social environment
• You’re experienced in working with acquisition teams or media teams, and have a proclivity — and appetite — for using data to help guide creative decision-making
• You’ve led creative teams, and consider your greatest point of impact to be enabling your reports to do their best work
• You thrive in quick-moving, high-stakes environments. You have a natural drive to work hard. You maintain early-stage startup intensity at any scale
• You’re an owner, have excellent problem-solving skills and can prioritize tasks effectively, with a strong attention to detail
• You’re not afraid to disagree, and yet you can also comfortably admit when you were wrong
• You're a skilled communicator and have the ability to absorb and distill complexity into simple terms to drive decision making
• You’re able to travel occasionally for production as needed
• You love dogs

• The Director, Social Creative will lead creative for the Paid Social group at The Farmer’s Dog. You’ll manage a group of creatives across video and design, optimizing for performance while maintaining a high brand standard
• You’ll be empowered to push one of our most impactful channels to reach new heights by speaking to dog owners in a strategic, compelling, and action-provoking way
• Set strategic goals (OKRs) for the Paid Social working group, laddering up to Brand function and The Farmer’s Dog business goals for customer acquisition. Drive progress and guide prioritization to accomplish these goals
• Oversee the weekly and monthly cadence of production for a high volume of assets across Meta, TikTok, YouTube, and additional channels as we scale
• Work closely with the creative group to concept against messaging strategies, interpret trends, and iterate quickly to react to performance, creating a diverse range of videos and static ads to target a broad spectrum of potential customers
• Manage a team of video and other creatives, using strong mentorship, feedback, and guidance to lead them in producing high-quality and performance-oriented content with speed
• Own the creative relationship with external creative partners, including creator agencies, freelancers, and individual influencers, as needed
• Partner closely with team members in Acquisition to workshop ideas and develop hypotheses according to conversion goals and data insights
• Maintain tight communication with Legal, staying on top of claims and messaging guidance while evaluating possible risk with reward
• Work with Brand Operations along with internal and external production partners to balance quick-turn edits with longer-lead productions

• Dog-friendly offices
• Equity packages
• Healthcare, Dental, and Vision insurance
• 401k match
• 12-week paid parental leave
• Flexible PTO and work-from-home policy
• Discounted fresh dog food
• Your pet interrupting video calls and in-person meetings is now a feature, not a bug

Total funding: $168.1m

Pet food production in the US is held to alarmingly low safety and quality standards despite being a $99 billion industry, which is hidden behind loose labeling and marketing regulations. When one of the founders of The Farmer's Dog realised that dog food was making his dog sick, they decided that dogs shouldn't be fed anything that wouldn't pass legal requirements for humans.