Growth Marketing Director, Empower Finance
Paid Social
More information about location
Credit health & financial management app
Job no longer available
Credit health & financial management app
101-200 employees
Job no longer available
More information about location
101-200 employees
Company mission
To help people access credit affordably, improve their credit health, and rewrite their financial story.
Role
Who you are
- Empower is looking for an exceptional digital marketing leader who can holistically own critical channels for our growth including Meta and TikTok
- We are looking for someone who is on the cutting edge of how to win on Meta and TikTok and is effective across campaign management, analytics, measurement and attribution, ad creative, A/B testing, and technical setup including event / data passbacks
- Experience in Financial Services / FinTech and in mobile app marketing are valued but not required
- Bachelors or Graduate Degree in a quant-related field such as Economics, Business, Engineering, Analytics
- 5+ years of experience in digital marketing with 3+ on Meta and/or TikTok including experience managing a $10M+ annual budget
- Demonstrated track record of driving growth in Paid Social Marketing
- Strategic thinker with excellent analytical, organizational, and problem-solving skills
- Proficiency on ad platforms and in analytical tools such as Excel and Tableau
- Outstanding communication and interpersonal abilities to engage with all levels of the organization and external stakeholders
What the job involves
- As the leader of Paid Social, you will be responsible for creating and executing a strategy to profitably and sustainably grow your channels as well as day to day management of the channels
- Channel Ownership: Working with your direct report(s), manage the channels on a constant basis, ensuring we deliver on ROAS targets within budget and compliance
- Strategic Leadership: Develop the holistic strategy for growing the channels on a short- and long-term basis and effectively partner with key teammates across Creative, Product and Engineering, Data Science, Credit, Compliance, and beyond to quickly bring it to life
- Measurement and Attribution: Develop and iterate on the approach for measuring channel performance, effectively accounting for the differences in best-class approaches between android and iOS
- Grow Profitably: Invest spend at ROAS above hurdle rate, with a focus on growing the channel volume profitably while avoiding underwater marginal spendTest and Learn: Build constant pipeline of A/B tests spanning creative, product terms and claims, bid and campaign management methodologies
- Win with the Consumer: Create and execute an ad creative strategy that continuously unlocks new insights and delivers new winners across multiple static and video ad formats and across differing channel placements
Otta's take
Theo Margolius
COO of Otta
An individual’s credit score greatly influences their life, affecting their ability to rent, receive loans, buy a house, and access affordable interest rates. But you have to have credit to build credit, leaving a lot of people in a catch-22 situation. Empower is a mobile-only app that makes credit more inclusive and accessible, helping customers to achieve their credit health goals regardless of their credit history (or lack thereof).
Though other FinTech companies such as Mint or Personal Capital also offer impressive financial tracking for their customers, Empower’s comprehensive set of personal finance features including cash advance and automatic savings offerings make it a better choice for people who want to use a single app to manage their finances.
By empowering people to take control of their money through its range of financial services, Empower is working to break the cycle of paycheck-to-paycheck living. Backed by Blisce, Defy Ventures and Quiet Capital, the company has been significantly growing its revenue in recent years and was recognized in the 2022 Inc. 5000 list of the fastest growing companies in the US.
Insights
Company
Funding (last 2 of 3 rounds)
Sep 2022
$75m
LATE VC
Mar 2020
$20m
SERIES A
Total funding: $99.5m
Company benefits
- Full Healthcare Benefits
- Equity Package
- Unlimited Personal Vacation
- Technology Expense Reimbursement
- Work From Anywhere
Company values
- Great Expectations - We come up with bold, audacious goals for ourselves and go all out for impact
- Owner Mindset - We give every employee latitude to act independently, make smart choices, and move the business forward
- Spirited Debate - We love skeptics and seek counter opinions to challenge our personal assumptions and expand our view
- Customer Obsession - We listen to understand, empathize, and create a memorable and rewarding experience for our community
- Inclusive Collaboration - We believe diverse teams make the best decisions — and strive to give diverse voices a seat at the table
- No Jerks Allows - We value our relationships and take the time to build trust and connection and communicate respectfully
Company HQ
Mission District, San Francisco, CA
Articles
Founders
Warren Hogarth
(CEO)Previous Partner at Sequoia Capital and is an Early Investor/Company Builder for multiple companies.
Justin Ammerlaan
(CTO)Founder of Ammerlaan Initiatives and Co-Founder of White Room Trading. Previously worked as a Senior Software Engineer at SDM and a Technical Architect at Fujitsu.
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