Vice President of Growth Marketing, Justworks
$285-325k
More information about location
Business operations platform
Open for applications
Business operations platform
1001+ employees
Open for applications
$285-325k
More information about location
1001+ employees
Company mission
Justworks' mission is to help entrepreneurs and businesses grow with confidence.
Role
Who you are
- Minimum of 15 years of experience in marketing with at least 5 years in a leadership role overseeing diverse marketing strategies, including digital, field, and lifecycle marketing (B2B / B2B2C preferred, payroll or finance a plus)
- Proven track record of scaling business growth through innovative marketing strategies
- Strong leadership skills with the ability to drive a team towards high performance and excellence
- Excellent analytical skills with an ability to interpret extensive data to make actionable decisions
- Outstanding communication and interpersonal skills, capable of fostering strong relationships both internally and externally
- Deep understanding of the latest marketing trends and technologies, including digital marketing tools and platforms
- Experienced working in a fast-paced, startup environment
- Possess strong leadership and management skills
- Proficiency with SQL and Tableau is a plus
What the job involves
- Justworks is seeking a visionary VP, Growth Marketing to lead our comprehensive growth strategy
- This strategic role will drive growth throughout the customer journey—from top of funnel awareness to conversion optimization to upsells to referrals
- You will oversee a team that includes field marketing, events, paid media, performance marketing, SEO, website optimization, and lifecycle marketing
- The ideal candidate will spearhead innovative marketing strategies to drive business growth via acquisition, conversion, and expansion for prospects and customers across our product suite
- Working cross-functionally with product, design, sales, and marketing, you will develop and implement data-driven growth initiatives
- Strategic Leadership: Develop and implement a comprehensive growth marketing strategy that integrates field marketing, paid media, events, performance marketing, website optimization, and lifecycle marketing
- Team Management: Lead and expand a current team of ~20 high-performing marketers, fostering a culture of creativity, collaboration, and accountability
- Field Marketing and Events: Develop and execute field marketing strategies that increase brand visibility and direct engagement with potential clients through local events, workshops, and trade shows
- Paid Media: Oversee all paid performance media investments including paid search, paid social, programmatic display, and affiliate marketing. Align investments to achieve company growth objectives
- CRO/Funnel: Own the company website experience for optimizing traffic in our funnel as it pertains to best user experience, lead capture, converting prospects to leads and SEO growth
- Lifecycle Marketing: Develop and implement lifecycle marketing strategies that enhance customer retention and maximize customer lifetime value
- Data-Driven Insights: Utilize analytics to monitor, adjust, and report on the performance of marketing initiatives, translating data into actionable growth strategies
- Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources across all growth marketing channels
- Cross-Functional Collaboration: Work closely with sales, product, ops, and customer service teams to align marketing strategies with company goals and customer needs, identifying cross and upselling opportunities to drive growth
- As VP, Growth Marketing, how results are achieved is paramount for your success and ultimately result in our success as an organization
- In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following competencies:
- Customer focus - builds strong customer relationships and delivers customer-centric solutions
- Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism
- Nimble learning - actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder
- Results-driven - consistently achieves results, even under difficult circumstances
- Strategic mindset - anticipates future trends and implications accurately; articulates credible pictures and visions of possibilities that will create sustainable value
Our take
Justworks operates in an increasingly crowded space of all-in-one business operation suites, that include tools like human resources, payroll, employee management, benefits, and others that businesses critically need to operate as they scale.
Globally, human resource management has become an extremely fertile field, worth over $20 billion annually and predicted to grow to over $50 billion annually by 2030 - creating great opportunity for Justworks to continue to grow. The company is regarded as a market leader, but does see competition in the shape of Paychex Flex, Rippling, Paylocity, and TriNet, among others.
Solutions delivered by Justworks have proven to be extremely popular with SMEs, and this has not gone unnoticed by investors, with the company picking up exceptional amounts of funding. Justworks is known to have sights on going public, though action towards this end has been delayed until global mass-market conditions have settled from a period of volatility. However, the company's acquisition of
Steph
Company Specialist
Insights
Company
Funding (last 2 of 7 rounds)
Nov 2023
$16.9m
LATE VC
Jan 2020
$50m
SERIES E
Total funding: $159.9m
Company benefits
- Paid volunteer work.
- Paid parental leave.
- Work from home opportunities.
- Medical, dental, and vision insurance, plus access to One Medical, Kindbody, and Teladoc.
- Premium access to Headspace, ClassPass stipends, and webinars to support your overall wellness on topics like nutrition, budgeting, mindfulness, and more.
- All Justworks offers include equity, and Justworkers can continue to earn more over time with promotions and tenure.
- Extensive learning & development opportunities through workshops, ExecOnline, Udemy, and BetterUp coaching.
- Engineering Apprenticeship program that supports internal movement and growth
Company values
- Camaraderie: As a growing company, we know how crucial teamwork, higher purpose, and a healthy dose of fun can be to success. Be an active listener, treat people respectfully, and have a strong desire to know and help others.
- Openness: We believe in radical transparency. This means being willing to share information, understand other perspectives, and consider new possibilities. Be curious, ask open questions, and be receptive to thoughts and feedback from others.
- Grit: They say when the going gets tough, the tough get going. We are a team of hardworking individuals with the courage to persevere. Be committed, be earnest, and dive in to get the job done well with a positive attitude.
- Integrity: We do the right thing. Be honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
- Simplicity: We make things easy for everyone to understand and do. Be innovative, unafraid of streamlining processes, a clear and concise communicator, and don't overcomplicate solutions.
Company HQ
Fulton Ferry District, NY
Articles
Founders
Isaac Oates
(Executive Chair)Experience as a Senior Product Manager at Amazon before founding Adtuitive and serving as COO for a year. Left this position to spend 3 years as a VP at Etsy, before founding Justworks.
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