Director of Performance Marketing, Builder
No-code AI-powered software development
Job no longer available
No-code AI-powered software development
1001+ employees
Job no longer available
1001+ employees
Company mission
To make app building so easy everyone can do it – regardless of their background, tech knowledge or budget.
Role
Who you are
- 10+ years experience leading performance or digital marketing in a fast growing B2B technology company, with a focus on demand generation
- B.A in Marketing or a related field preferred
- 5+ years experience of team leadership experience, and excited to grow a team
- Track record of paid spend optimisation across countries and channels & managing $10m+ budgets. Expert level understanding of digital marketing best practices
- Experience with building a performance marketing engine across tracking, attribution, automation, and optimisation
- Strong analytical skills with a data-driven mindset, capable of extracting insights from campaign data and making data-backed recommendations
- Excellent knowledge of MarTech and AdTech solutions as well as digital data analytics and programmatic platforms (e.g., Google Ads, LinkedIn Ads Manager, Google Analytics)
- Experience with marketing automation tools and CRM including Salesforce, Hubspot, etc
- Have familiarity with 3rd-party tracking vendors and integrating with social platforms
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners in an international environment
What the job involves
- Develop and implement comprehensive performance marketing strategies to drive customer acquisition and revenue growth across various paid media channels including Paid Search, Paid Social, display advertising and more
- Plan, execute, and optimize performance marketing campaigns targeting B2B buyers and decision-makers in multiple markets globally. Tailor campaign approaches to specific markets and customer audiences
- Collaborate with internal teams, including sales, marketing and finance, to ensure alignment between performance marketing efforts and overall business objectives
- Lead, motivate and grow the existing team of 8, foster a collaborative and results-driven culture
- Establish campaign tracking and reporting frameworks to measure campaign effectiveness and ROI for both sales and self-serve funnels
- Conduct analysis on campaign performance, ROI, conversion metrics and website traffic to optimise all performance marketing activities
- Analyse the performance and effectiveness of each campaign. Drive independent optimisation plans including campaign targeting, messaging and creative elements
- Adopt a continual ‘test and learn’ approach to all performance marketing activities
- Manage paid media agencies and/or contractors as needed to execute performance strategies
Salary benchmarks
Otta's take
Sam Franklin
CEO of Otta
Dramatic shifts over the last few years have forced businesses to reimagine their engagement practices, obliging many to increase or add an online presence. With little expertise or budget, a market blossomed for low-budget and low-code software solutions for businesses of all scales, and Builder, founded in 2012, was quick to capitalize on this.
Its headless CMS platform enables users to drag-and-drop to build highly customized low-code software-like apps in as little as a day, then helps users scale and maintain their product. Tapping into this non-expert market with a uniquely easy interface no doubt helped Builder’s user base grow nearly 3x, adding customers like NBC and the BBC to its roster.
With low code development platforms expected to account for 65% of application development by 2030, and become in itself a nearly $200 billion market, a service providing unrivaled ease of use is likely to win big with customers in need of low-complexity software.
Insights
Company
Funding (last 2 of 4 rounds)
May 2023
$250m
SERIES D
Mar 2022
$100m
SERIES C
Total funding: $445m
Company benefits
- Hybrid working model
- Family friendly policies
- Private healthcare
- Stock options
- Variable pay schemes
- Generous paid annual leave
- Family Days - 2 additional days off
- Time off between Christmas and New Year
- Learning and development budget
- Regular team, office, and company-wide celebrations
Company values
- Heart: In everything you do, show compassion, belief and empathy
- Entrepreneurial: Spend money like it’s yours, take risks when your gut tells you
- Accountability: Be responsible for the decisions you make
- Respect: There needs to be respect in the good times and the bad
- Trust: At our heart: always act to build trust, never compromise it
- Transparency: Always be honest, no matter what the situation
Company HQ
Paddington, London, UK
Founders
Sachin Dev Duggal
(Co-Founder)After graduating from Imperial College London and MIT, they worked as an Advisor and Consultant at Deutsche Bank AG. Before co-founding Bulder.ai, they founded Nivio, which hosted virtual desktops and co-founded Shoto, which collates photographs for friends.
Saurabh Dhoot
(Co-Founder)Also graduating from Imperial College London, they co-founded FC Goa, a professional football franchise in India, and founded Videcon D2H Ltd, a direct broadcasting satellite service, before co-founding Builder.ai.
Diversity & Inclusion at Builder
Sara Alioglu (Senior Manager - Employee Experience)
- We are rolling out a growing list of DE&I initiatives, coaching and an L&D programme to ensure all Builders not only experience diversity, equity and inclusion for themselves, but understand it for one another and our customers
- Reviewing and updating all global policy and employee handbooks to ensure Builder is fair for all
- A global compensation benefits analysis and uplift programme is underway to drive pay parity and ensure all our global locations receive benefits that support, protect, and empower our people
- Building employee-driven focus groups and forums for protected and under-represented groups across the organisation
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