Senior Director of Content Strategy, Workiva

$174-296k

✅ A discretionary bonus typically paid annually ✅ Restricted Stock Units granted at time of hire

Figma
Expert level
Remote in US
Workiva

Business data platform

Job no longer available

Workiva

Business data platform

1001+ employees

B2BEnterpriseComplianceAnalyticsData AnalysisCloud Computing

Job no longer available

$174-296k

✅ A discretionary bonus typically paid annually ✅ Restricted Stock Units granted at time of hire

Figma
Expert level
Remote in US

1001+ employees

B2BEnterpriseComplianceAnalyticsData AnalysisCloud Computing

Company mission

Workiva’s mission is to power transparent reporting for a better world.

Role

Who you are

  • Undergraduate Degree or equivalent combination of education and experience in a related field
  • Experience:
  • 12+ years experience of progressive responsibility in content marketing programs
  • Exprience in business-to-business (B2B) tech industry

Desirable

  • 8+ years people management experience preferred
  • Experience in B2B tech marketing, with a preference for Software as a Service (SaaS) expertise
  • Experience in defining, launching, and governing scalable solutions that support content strategy
  • Proven ability to make informed decisions based on data analysis and drive motions to support performance metric efforts
  • Exceptional listening, communication, and program management skills
  • Demonstrated success in collaborating and influencing cross-functional leadership teams
  • A firm understanding of user experience and strong search engine optimization (SEO) and search engine marketing (SEM) skills are preferred
  • Figma experience a plus
  • Well documented and ordered portfolio of work

What the job involves

  • The Senior Director of Content Strategy is the leader of all things content: from conceptualization to execution and reporting, you will be responsible for guiding the strategy and delivering results across our entire content marketing approach
  • The Senior Director of Content Strategy will provide leadership and guidance to the global content team. The primary measure of success for this role is the contribution to pipeline and revenue, as well as the implementation of a measurable framework to drive positive results for important brand metrics such as organic traffic, reach, and share of voice
  • This role will take ownership of all aspects of the content marketing strategy, from ideation to implementation and reporting. The Senior Director of Content Strategy collaborates across the organization to identify opportunities for content marketing that effectively communicates the Workiva perspective
  • Lead the entire Workiva-owned media strategy and customer-facing perspective, develop a comprehensive social media strategy
  • Build an exhaustive company-wide global editorial strategy, aligning content delivery with the entire identified buying journey
  • Direct and develop the content marketing team, managing for both efficiency and scalability
  • Collaborate closely with the public relations team and agency partners to communicate and educate on monthly editorial objectives and topics
  • Structure the content team operationally to address critical content marketing areas, including content lead programs, promotional and paid media, sales enablement, and influencer contributions
  • Establish performance goals mapped to key brand-building and demand generation metrics
  • Partner with in-house creative, demand generation, product marketing, and marketing operations teams to contribute to campaign development, sales-enabling assets, and marketplace awareness of Workiva
  • Implement an efficient content development process that maximizes resource capacity
  • Develop and execute a holistic approach that covers multiple solutions and buyer personas
  • Maintain consistency with the Workiva brand, tone, and voice; provide an editorial perspective when crafting high-level campaign themes, and produce content alongside subject-matter experts (SMEs) and external resources
  • Create a framework to drive decision-making for content development and syndication
  • Identify new opportunities through A/B testing of content assets, such as landing pages, email campaigns, and messaging. Adopt an iterative approach to develop repeatable processes and success

Otta's take

Sam Franklin headshot

Sam Franklin

CEO of Otta

For large-scale businesses, collecting and sharing data can be a complex and challenging process. Workiva solves this problem with its cloud-based data platform.

Workiva is one of the biggest players in the market, serving around 75% of Fortune 500 companies, including Google and Delta. Workiva's controlled, secure and audit-ready platform has maintained a clear edge over much of its competition.

Workiva's quality product and its commitment to transparency has made it a firm favourite with companies around the world. If it can maintain this, it stands to consolidate its impressive growth even further in the coming years.

Insights

Few candidates hear
back within 2 weeks

5% employee growth in 12 months

Company

Funding (last 2 of 4 rounds)

Oct 2014

$0.7m

EARLY VC

Dec 2012

$30.7m

SERIES C

Total funding: $46.9m

Company benefits

  • A discretionary bonus typically paid annually
  • Restricted Stock Units granted at time of hire
  • 401k w/ match
  • Health, dental, and vision
  • Vacation accruals
  • Life and disability insurance
  • Employee stock purchase plan
  • Volunteer time-off
  • Parental leave
  • Travel & accident insurance
  • Paid holidays
  • Work remotely
  • Discount programs
  • Health and wellness
  • Pet-friendly atmosphere
  • Choose from additional plans that cover legal expenses, stolen identity, or even your pet's health

Company values

  • Customer success: Always delight our customers.
  • Innovation: Keep creating solutions and finding better ways.
  • Trust: Always rely on each other.
  • Inclusion: Support a diverse community where we all belong.
  • Integrity: Do the right thing, every time.
  • Accountability: Be responsible for your success and failure.
  • Collaboration: Share resources and work together.

Company HQ

Holborn, London, UK

Founders

Marty Vanderploeg

(CEO, not founder)

Previously worked as a Professor at Iowa State University. Founded Engineer Animation Inc. in 1990.

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