Senior SEO Analyst, LegalZoom
$104.6-135.7k
Online legal advice platform
Open for applications
Online legal advice platform
1001+ employees
Open for applications
$104.6-135.7k
1001+ employees
Company mission
To make legal help should be a fundamental right, easy to understand, afford, and access.
Role
Who you are
- Bachelor's degree in marketing, statistics, or a related field
- 4+ years of experience in search engine optimization
- Strong analytical skills and ability to interpret data to make informed decisions and recommendations
- Excellent communication skills and ability to present data and insights to internal stakeholders
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment
- Experience with Google’s services, including Analytics, Ads and Search Console
- Demonstrated understanding and deployment of EEAT / helpful content update implications
- A functional understanding of HTML and CSS
- The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, CWV, and related skills
- Understanding nuances between broad/head-term SEO while also building an effective and long-tail search strategy
- A deep understanding of mobile strategy and how it relates to SEO
- Experience in building inbound organic search traffic and improving SERPs
- A background in creating reports highlighting pertinent SEO data and search performance
- An up-to-date, working knowledge of current, past, and future trends in the SEO industry
What the job involves
- As an SEO Analyst, you will manage and optimize search engine marketing campaigns across both Google and Bing
- You will be responsible for analyzing data, identifying trends and insights, and continuously improving the performance of campaigns to meet goals and objectives
- Develop optimization strategies that increase the LegalZoom search engine results rankings
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve search visibility
- Partner hand-in-hand with the SEO team, editorial team, SEM team, Product and PMM to understand priorities and drive growth
- Work with editorial and marketing teams to drive SEO in content creation and content marketing
- Research and implement search engine optimization recommendations - across different content types
- Create and execute internal linking strategy
- Determine measurable goals that demonstrate improvement in marketing efforts
- Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
- Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout LZ.com and marketing materials
- Deliver keyword research, briefs, copy optimizations and maintain content master pipeline
- Train writers on SEO best practices
Our take
LegalZoom is an online legal technology service that can help people create their own legal documents. It believes legal advice and services should be clear, easy-to-understand, and affordable, and provides services to help people make a will, start a business, lodge a trademark application, and more.
LegalZoom has helped millions of people who otherwise could not hire a lawyer, with its extensive range of legal solutions. It competes with a handful of other companies, such as IncFile and Rocket Lawyer, that also provide online legal technology.
However, it has found space to grow its operations nonetheless, partially due to the rise in interest in digital solutions. An IPO in 2021 also enabled LegalZoom's growth, though in 2024 a class action is underway to investigate the company's significantly lowered share prices.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$66m
SERIES B
Mar 2007
$45m
SERIES A
Total funding: $111m
Company benefits
- Private healthcare
- Pension
- Eye care
- Discount legal fees
- Season ticket loan
- Cycle to work
- Fundraising match
- Life assurance
- Chill-out area
- Massages
- Office yoga
- Social events
Company values
- Join a Family: We care about everyone who works with us. Solidarity and having fun is the only way to do good work
- Get Rewarded: Good people need good salaries, plenty of holidays, good private healthcare and loads of other perks
- Do Something Worthwhile: For too long, the law has been complex, forbidding and wildly expensive. Help us make it clear, simple and affordable
Company HQ
Downtown, Glendale, CA
Articles
Leadership
Robert Shapiro
(Co-founder)Co-founder of ShoeDazzle.com and Chairman of the Brent Shapiro Foundation for Alcohol and Drug Awareness.
Brian Lee
(Co-founder)Co-founder of ShoeDazzle.com and The Honest Company. Previously Attorney at Skadden Arps. J.D of Law at UCLA School of Law.
Salary benchmarks
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