Director of Integrated Marketing, Abnormal Security
+ Equity
Cloud email security platform
Open for applications
Cloud email security platform
501-1000 employees
Open for applications
+ Equity
501-1000 employees
Company mission
To make the cloud a safer place for businesses.
Role
Who you are
- 10+ years of high tech marketing experience and a broad-based understanding of all of the disciplines of marketing (and specific experience in Digital and/or Field Marketing)
- Inbound and outbound marketing strategy/execution experience and an understanding of digital marketing best practices
- Experience driving revenue results across multiple channels, including scaling global strategy for local execution
- A deep understanding of integrated campaign best practices, playbooks, customer journeys, etc
- First-line management experience with a proven track record of building new teams and with diverse skill sets from the ground up
- Experience influencing and getting results in a matrixed environment through excellent leadership and cross-functional collaboration skills
- Strong ability to work upstream, effectively elevate strategic concerns, assert influence in final outcomes
- Proficiency in marketing automation tools, CRM systems, and analytics platforms
- Ability to travel up to 20%
What the job involves
- As the head of our Integrated Marketing function, you will be responsible for developing and executing comprehensive marketing strategies and campaigns aligned with our overall business objectives, aligning marketing initiatives with product launches, brand awareness efforts, sales goals, and market expansion plans
- You will build a talented team of marketers, working cross-functionally to create cohesive and impactful campaigns that drive brand awareness, prospect interest, customer engagement, and revenue growth
- Oversee the creation, orchestration, and optimization of multi-channel marketing campaigns, ensuring consistency and cohesion across all touchpoints that balance long-term planning with constant testing and optimization
- Design, implement, and iterate on Abnormal’s integrated campaign framework
- Own the implementation and iteration of Abnormal’s Buyer Journey, working with relevant stakeholders to map personas and messaging, align tactics and programs, oversee segmentation, and help build cross-functional acquisition and expansion strategies across the journey
- Ensure effective collaboration and integration with Digital, Field Marketing, Brand Creative, Content Marketing/Communications, Strategic Events, Product Marketing, Sales, Operations, Channel, and other relevant stakeholder teams to create streamlined planning and execution processes
- Lead annual global marketing calendar development
- Partner with PMM and Brand to understand customer needs, competitive landscape, and industry trends, using insights to inform marketing strategies and identify opportunities for growth
- Oversee a national programs function to support the Americas Field Marketing team in the creation of campaigns and sales plays for regional adoption and adaptation
- Regularly measure and report on campaign performance to identify trends, insights, and optimization opportunities
- Build a team of talented, agile integrated campaign marketers who are excellent program managers with depth in our industry, technology, and key personas
- Meet the Team:
- Chau Nguyen - Software Engineer
- Christy Min - Sales Development Representative
- Mick Leach - Field CISO
- Edwin Maljames - India Site Manager
Our take
Fraud involving impersonation is one of the top causes of online financial crime. Criminal tactics like email account spoofing, where the criminal impersonates an official account to steal personal information or money, are rife. Abnormal Security is a startup aimed at handling these hyper-targeted and personalized email attacks by analyzing communications and identifying potential fraud before it can take place.
The fraud detection space is extremely competitive but Abnormal Security differentiates itself through its focus on the threat of impersonation rather than a spectrum of threats. This has allowed it to amass a wealth of data relating specifically to high-risk impersonation attacks, analyzing over 45,000 signals to detect any anomalies.
Its specialized approach has fueled rapid growth, leading to a $4B valuation after a Serice C Funding round. Now, Abnormal plans to double down on product development and expand internationally, prioritizing markets where data security laws necessitate a local presence. By staying focused on impersonation, Abnormal Security positions itself as a formidable force in the fight against online financial crime.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 4 rounds)
Aug 2024
$250m
SERIES D
May 2022
$210m
SERIES C
Total funding: $534m
Company benefits
- Healthcare
- Flexible PTO
- 401k
- One Medical
- Flexible Spending Account
- Mental Health Resources
- Home Office Stipend
- Monthly Internet & Phone Stipend
- Health and Wellness Stipend
Company HQ
Yerba Buena, San Francisco, CA
Articles
Founders
Evan Reiser
(CEO)Having started their career as a Software Engineer, co-founded GamerNook.com, Bloomspot, and Adstack before spending 3 years at Twitter. Co-founded Abnormal Security in April 2018, and has been CEO since.
Sanjay Jeyakumar
(CTO)Previously Senior Software Engineer at Twitter and Google. Was also Software Architect at TellApart.
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