Ads Monetization Manager, King
Activision Blizzard Media
$111.8-206.9k
Salary applicable for candidates based in US, may vary in other locations
More information about location
1-4 days a week in office
Mobile games developer
Job no longer available
Mobile games developer
1001+ employees
Job no longer available
$111.8-206.9k
Salary applicable for candidates based in US, may vary in other locations
More information about location
1-4 days a week in office
1001+ employees
Company mission
At King, we’re Making the World Playful. Heard of Candy Crush? We’re the creators behind it. But we aren’t just crushing it with candies, we’re also behind Farm Heroes, Bubble Witch, Pet Rescue and loads of other sweet games.
Role
Who you are
- This is a role that requires strong negotiation and influencing skills to align on business-critical decisions, consultative selling and personal leadership
- You are a gamer at heart and understand the gaming studio’s language with strong analytics and business approach to balance the game economy and long-term goals of the game and org
- It comes naturally to you to develop cross-functional relationships and collaborate in big team projects, and you are ready to drive significant impact across multiple orgs and businesses
- Minimum of 5 years of experience leading ads monetization for free-to-play mobile games
- Excellent communication and social skills, with the ability to translate and present complex technical concepts for a broad range of audiences
- Possess deep analytical skills & have the ability to demonstrate data-driven thinking and data-driven solutions
- Experience in a fast-paced environment leading multiple projects with competing priorities
- Skilled in consultative selling, business development, & account management
- Ability to quickly become an expert in ABM’s products and to educate, advise, and train game teams in how to best leverage these to drive business impact
- Ability to take ownership, create structure in ambiguous situations, design efficient processes, problem-solve and prioritize ruthlessly
- The ideal candidate will be people-oriented and willing to really commit to ensuring stakeholders and game studio partners are successful in scaling ad monetization
What the job involves
- Reports to: Senior Director, Ads Monetization
- At Activision Blizzard Media, we're at the forefront of gaming and advertising technology
- We're seeking an experienced mobile gaming Ads Monetization Manager to expand and guide ads monetization strategy and our products within the group games, spanning King and Activision Blizzard titles
- Your mission? Play a central role in shaping products for ad monetization of games and growing some of the most recognized and beloved titles in the world
- Be recognized as the gaming growth expert to guide studios in all aspects of ads monetization and the Activision Blizzard Media Product suite
- Be a trusted partner, working across several studios and product teams to co-create customized ads strategy and set shared growth objectives. Ensuring rapid adoption and scaling of the products
- Go-to-market: you will identify, lead, and implement sophisticated initiatives that drive both short and long-term objectives, excel in quarterly forecast management, meet ambitious goals, and drive significant impact for your partners and org
- Engages X-team/org and XFN partners in these initiatives, enhancing value and efficiencies for the company
- Drive player engagement with advertising, especially via rewarded and native in-game ads. Advocate for the role of a robust value exchange to develop and maintain player trust and value
- Anticipate our studio partners’ needs, identify problems and new growth opportunities, recommend complete media solutions that align with their objectives, and grow player lifetime value and revenue of our games
- Actively participate in our cross-functional product leadership teams and advocate for the voice of studios to help us develop product strategies & roadmaps to meet their needs
- Use a consultative selling approach to upsell/cross-sell new ad formats & placement opportunities to senior/executive studio leads, and be accountable for growing our supply footprint through new & existing titles
- Be extraordinarily data-driven, with the ability to use your deeply analytical mind to find opportunities, guide decision-making, and gather relevant information to support your arguments
- Work with your technical counterparts and the product development team to shorten the time required to get products live and increase tangible business value for studios
- Ensure we have a single overview across ABM’s programme for a specific game-team partner and use appropriate tools and artifacts to provide visibility on the status of alignment, adoption, and product usage
- With a players-first mentality, you will partner with studios and ABM to deliver delightful player experiences and improve lifetime value (LTV)
- Your play journey will take you to the realms of cross-platform monetization, where your mobile expertise will play a key role in identifying, advocating for, and building the strategy for ads-based monetization capabilities
Our take
Gaming is one of the world’s fastest-growing industries, but many still view gaming as inconvenient, inaccessible, or niche. King solves that problem by designing mobile games with broad market appeal.
Since its launch, King has released more than 200 titles in 14 languages, including Candy Crush, Farm Heroes, Bubble Witch, Pet Rescue, and more. The company pioneered in-game spending, which allows it to monetize user interactions without charging them to buy the game. Titles such as Candy Crush are designed to be highly accessible to demographics that wouldn’t usually define themselves as “gamers”, including older users. King now boasts more than 200 million monthly active users, making it a clear market leader.
In 2016, King was bought by gaming giant Activision Blizzard, which has since been purchased by Microsoft. While the company still operates with a high degree of independence, it has greatly profited from the financial and marketing support of its parent corporation. This support has been instrumental in enabling King to maintain its competitiveness in the constantly evolving mobile gaming industry.
Steph
Company Specialist
Insights
Company
Employee endorsements
Focus on employee wellbeing
"There is an amazing worklife balance that the company puts an emphasis on. On top of that there are amazing benefits to take part in, for example in..."
Funding (2 rounds)
Sep 2005
$43m
SERIES A
Jun 2005
$41m
EARLY VC
Total funding: $84m
Company benefits
- ❤️ Reimbursements for both physical and mental health-related activities 🇺🇸
- 📚 Dedicated learning & development resources including LEAP and other leadership coaching 🇺🇸
- 🌴 Generous paid holidays and vacation time, paid sick time, and compassionate, bereavement and parental leaves 🇺🇸
- ⌚ A Team First, Hybrid Working approach allows working patterns to be based on the needs of the team 🇺🇸
- 🏥 401(k) Plan with company match, medical, dental, and vision coverage options, and more 🇺🇸
- 🏳️🌈 Four employee-led diversity-focused networks and other community groups that raise awareness 🇺🇸
- 🏅 Community Day, charity donation matching, free and discounted Activision Blizzard games, and our Royal Recognition Awards rewarding commitment of long-serving Kingsters 🇺🇸
- 📚 Voluntary benefits including tuition reimbursement, group discounts for legal services, ID protection, home and rental insurance, and others 🇺🇸
- 🏥 Private medical, dental, critical illness and pension plans 🇬🇧
- 🌴 Generous paid holidays, with additional time off close down between 25th December and the New Year 🇬🇧
- 🥯 Next-level offices that provide numerous creative spaces as well as free breakfast, snacks, and drinks 🇬🇧
- 🎒 Exclusive, free goodies 🇬🇧
- 🏳️🌈 Four employee-led diversity-focused networks and other community groups that raise awareness 🇬🇧
- ❤️ Reimbursements for both physical and mental health-related activities. Some offices also have their own onsite gyms. 🇬🇧
- 🏅 Community Day, charity donation matching, free and discounted Activision Blizzard games, and our Royal Recognition Awards rewarding commitment of long-serving Kingsters 🇬🇧
Company values
- Fun & Friendly 🧡 We create an inclusive environment where everyone can belong. We build trust, we're supportive and demanding in everything we do, and we're not afraid to have fun along the way
- Care & Craft 🤗 We put our heart and soul into everything we do - and we do it for our players. It takes all Kingsters, contributing in different ways, to craft and operate brilliant mass-appeal games
- Humble & Open 📖 We treat each other as equals. We seek and give feedback, we listen, we learn, and we're honest with ourselves and others
- Fast & Fluid ⏩ We are responsive and embrace change. We take smart risks, are always ready to dust ourselves off, learn fast, and try again
- Creative Champions 🏅 We are curious about our players and we drive innovation in big and small ways to delight them every day. We boldly seek new ways of thinking to unleash creativity
- Passion & Performance 📈 Our passion guides us to set ambitious goals for ourselves and each other. We hold each other accountable, see things through, and contribute to our sustainable growth
Company HQ
Soho, London, UK
Articles
Founders
Tjodolf Sommestad
(President )President from February 2022. Previously served as King’s Chief Development Officer.
People progressing
Leading a data science team responsible for supporting performance marketing to make informed decisions with data
Joined as Senior Developer. Promoted to Engineering Manager after 2 years and is now leading two engineering teams in the Telemetry & Streaming domain.
Diversity & Inclusion at King
Vikki Leach (Senior Director, DE&I)
- A great saga needs all sorts of heroes. At King, we share a passion for making the world playful. To achieve this, it takes people with different skills, experiences, and world views to work together.
- There’s no such thing as a typical gamer. That’s why we embrace and celebrate what makes us different rather than what makes us the same
- Our Employee Networks help us to stay connected as individuals and as a company; Kaleidoscope (ethnic, cultural, and national diversity), Royal Unicorns (LGBTQIA+), Women@King (crushing bias and equal opportunities) and CAN (collective abilities).
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