Principal Product Marketing Manager, Deel
Global Payroll
Global payroll for employees and contractors
Be an early applicant
Global payroll for employees and contractors
1001+ employees
Be an early applicant
1001+ employees
Company mission
To make a change for people everywhere by empowering companies to eliminate hiring borders—so anyone, anywhere in the world, can access new opportunities.
Role
Who you are
- This role requires a deep understanding of the market, customers, and competition to develop compelling messaging, positioning, and strategies that drive demand, adoption, and growth
- The ideal candidate will have a proven track record in product marketing, with experience leading cross-functional teams to launch and scale successful products in a dynamic market
- Education: Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred
- Experience: 10+ years of experience in product marketing, with at least 5 years in a senior or leadership role. Proven experience in B2B, SaaS, or technology industries is highly desirable
- Strong strategic thinking and analytical skills
- Exceptional written and verbal communication skills
- Proven ability to lead cross-functional teams and manage multiple projects simultaneously
- Deep understanding of market research techniques and data analysis
- Experience with product management and product lifecycle management
- Ability to thrive in a fast-paced, dynamic environment
- Leadership and mentoring abilities, with a track record of building and guiding high-performing teams
- Tools: Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Salesforce, HubSpot, Google Analytics)
What the job involves
- As a Principal Product Marketing Manager, you will be a senior leader responsible for defining and executing the go-to-market strategy for Deel Global Payroll
- Cross-Functional Leadership: Serve as a key liaison between marketing, product management, sales, and other departments to ensure alignment and effective communication. Influence and collaborate with stakeholders across the organization to drive product success
- Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches, feature enhancements, and market expansions. Align product positioning with business objectives to ensure successful market penetration and growth
- Market Research & Analysis: Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends. Translate insights into actionable strategies that differentiate our products in the marketplace
- Positioning & Messaging: Craft clear and compelling messaging and positioning that resonates with target audiences. Ensure that all customer-facing materials (e.g., website, sales collateral, presentations) reflect the product’s value proposition
- Product Launches: Lead the planning and execution of product launches, coordinating with cross-functional teams (e.g., product management, sales, customer success) to ensure seamless execution and strong market impact
- Sales Enablement: Develop sales tools, training materials, and content to empower the sales team to effectively communicate the value of the product. Conduct training sessions and webinars to ensure sales teams are well-equipped to win in the market
- Customer Advocacy: Collaborate with the Customer Marketing team to utilize customer insights to refine product marketing strategies and drive customer advocacy
- Performance Measurement: Define key performance indicators (KPIs) and metrics to track the success of product marketing initiatives. Regularly report on performance, adjusting strategies as needed to optimize results
- Thought Leadership: Represent the company at industry events, conferences, and webinars. Contribute to the development of thought leadership content, including blogs, whitepapers, and speaking engagements, to enhance brand credibility and authority
Our take
Remote work is growing exponentially, but global onboarding and payments haven't caught up. Deel is a payroll platform for remote teams that connects localised compliance and payments in one system of record, and automates everything.
Deel's goal is to offer every company that hires remote talents a one-stop-shop that makes onboarding, global compliance, and payments easy. The company's growth curve is one for the books, as it has been able to grow its customer base and team at an impressive rate. Its valuation follows suit, and Deel boasts being one of few businesses to hit $10+ billion just a year after hitting unicorn status.
With remote working here to stay, Deel has proven it got in at the right time, being well placed to capitalise on the trend of globally distributed teams. With such impressive backing, the company should be able to keep its success up as it moves into the future, bolstered by the release of new products and integrations that amplify the impact of its offering.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
277% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2022
$50m
LATE VC
Oct 2021
$425m
SERIES D
Total funding: $678.9m
Company benefits
- Flexible Paid Time Off
- Parental leave
- The option to be paid in digital currency or the currency of your choice
- $100 per person per month Health and Wellness budget
- $30 per person per month Learning and Development budget
- FlexWork - you choose where you work - from your home, the beach, a Deel office, or through our WeWork global membership program
Company values
- Genuine Care: Care is our cornerstone and our competitive advantage. We deeply care for out customers and teammates. We demonstrate it in our every action and communication.
- Default Optimism: We are happy people. We focus on the good and consider ourselves critical optimists. Of course, bad days happen, but we always see our glass as half full.
- Deel Speed: Proactivity beats reactivity. We believe debating if an approach is optimal or suboptimal. We are detail-oriented and act, build, and iterate fast.
- Unequivocal Transparency: We are direct and transparent. The only way to resolve conflicts, avoid politics, and ensure alignment is through respectful, open communication.
- Dig Deeper: When tackling problems, we dig to the root cause to understand why they exist. A quick fix today can become a breaking point tomorrow.
- Analyse then Automate: We are a data-driven company. We track and automate to ensure we know where we are headed and ensure there is a clear road ahead.
- Compete to Win: We hustle and innovate with our teammates and partners to ensure competitiveness. We want to win every Deel, everywhere.
- Organize and Share: We are organized and efficient. We structure and share information across the organization. Knowledge and its transferability are key to scale.
- Thoughtful Frugality: We treat the company's resources like our own. We put the company's best interest first when making decisions.
Company HQ
Mid-Market, San Francisco, CA
Articles
Leadership
Alex Bouaziz
(CEO)Previously a Researcher in Environmental Engineering at Imperial College London. Co-Founder and former CEO of Lifeslice.
Shuo Wang
(CRO)Previously a Researcher at MIT Newman Lab. Co-Founder and former CTO of Aeris Cleantec.
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