• Are you a detail-oriented, strategic thinker with a passion for driving progress through data analysis and transformation
• You should thrive in a dynamic, collaborative environment and be consistently motivated to improve marketing campaigns
• Exceptional reporting and analytical skills, essential for pipeline management and demand generation, are expected
• Are passionate about data analysis and can draw crucial insights for more targeted marketing
• Take pride in leveraging technology to increase efficiency
• Can demonstrate the ability to manage multiple projects and meet deadlines
• Know how to get the best out of others and have a proactive, collaborative approach
• Enjoy keeping up to date with current trends within marketing and are always looking for new ways to boost your skills
• Are comfortable working within a fast-paced team and industry
• Want to be on the forefront of blockchain analytics and play a key role in getting our compliance capabilities in the hands of the right customers

Desirable

• Your primary focus will be to handle data insightfully, and optimise our digital ecosystem. Proficiency in automating customer journeys, enhancing conversion rates, and integrating technology to streamline marketing operations is crucial
• Reporting to the Director of Growth & Product Marketing, you will also be an essential part of our broader campaign and creative team alongside our automation and product specialists
• Campaign Support
• The segmentation of prospect and clients to build lists to activate campaigns against
• UTM tagging of campaigns and activities for attribution
• Tagging and monitoring of target accounts to support ABM
• Workflows
• Implementing the logic for automated prospect and customer journeys that integrate with our products
• Creating a range of marketing nurture tracks that are tailored by prospect engagement
• Maintaining inbound lead automation and lead scoring
• Data & Insight
• Owning data cleansing of contact and accounts adhering to best practice
• Data tagging and enrichment of contact and account data
• Structuring and uploading of data collected from first and third party marketing activities
• Ecosystem
• Templating and building of new website pages in Hubspot
• MVT implementation to improve conversion rates
• Reporting and dashboarding
• Giving an accurate oversight of pipeline effectiveness
• Analysing buying intent triggers and signals by ICP to create workflows
• Martech integration support (Intercom, Zendesk, Demandbase, Calendars)
• Ad-hoc insight requests from the Marketing team