Product Marketing Manager, Formlabs
+ Equity program
3-5 days a week in office (Somerville, MA)
High performance 3D Printers
Open for applications
High performance 3D Printers
501-1000 employees
Open for applications
+ Equity program
3-5 days a week in office (Somerville, MA)
501-1000 employees
Company mission
To bring powerful and accessible fabrication tools into the creative hands of professionals around the world.
Role
Who you are
- 2-5 years of experience in a product marketing or sales engineering role at a B2B hardware or software company
- Detail-oriented with a track record of excellence in project management
- Passionate about technology and interested in 3D printing
- Successful in collaborating with sales and marketing teams to create product training material including value propositions and differentiation
- Conducted independent primary and secondary market research to understand trends and analyze competitive landscapes
- Proven ability to work independently and cross-functionally to complete projects
- Tactfully manage by influence with leaders across the organization
- High level of initiative and strong business judgment; comfortable in a fast-paced, entrepreneurial environment
- Ability to think holistically, and contribute business value outside of your core lane
Desirable
- Technical writing
- Business degree or Technical degree preferred
- Related industry experience
What the job involves
- We’re looking for a Product Marketing Manager with a strong communications background to drive market adoption of our 3D printers, and related accessories and materials
- You will work on our core SLA technology and products, and manage the overall go-to-market strategy across the company, through core messaging and positioning, new product launches, content creation, sales enablement, analytics, and understanding of the market and competition
- Product Marketers at Formlabs are expected to be the closest to our products and our customers - sitting between the Product and Marketing teams, with a talent for attention-grabbing copywriting
- Product Marketing at Formlabs is a pivotal team, where you will work with product management, design, engineering, manufacturing, web, and content to get things done
- This is a fast-paced environment, where we launch new materials to market every few months, with large hardware announcements every couple of years
- If you’re passionate about reinforcing product messaging across everything we do in sales, services and marketing, we want you to join our team as a Product Marketing Manager
- Be the “quarterback” of our launches of our new hardware, software, and materials products
- Nurture existing products by executing changes in marketing and positioning
- Connect market and technology trends with Formlabs’ products to build product positioning and messaging for verticals, buyer personas, and use cases
- Regularly track, and assess competitors, and adjust Formlabs’ product marketing accordingly as industry situation changes
- Communicate our products across all mediums in succinct and compelling ways, and anticipate and circumvent possible confusion or questions
- Develop technical training, messaging decks, internal FAQs, product guides, etc. that allow our sales team to succeed while driving competitive differentiation
- Promote and demo Formlabs products at conferences, trade shows, events and to analysts and potential customers
- Develop deep expertise in our 3D printing technologies, materials, and portfolio
Our take
Formlabs' founders met at MIT in 2011, and set about creating a company that would disrupt the 3D printing market. While the majority of the industry was experiencing a crash, Formlabs managed to buck the trend by implementing additive manufacturing (stereolithography) to a desktop form factor.
While many 3D printing manufacturers have tried in vain to market their hardware to home users, Formlabs has maintained a laser-sharp focus on serving the needs of professionals and large-scale companies such as Coke and Sony. Striving to keep costs low while maintaining an optimal user experience, the company has sold well over 100,000 printers.
With considerable funding at its back, Formlabs has continued to develop new solutions such as a series of mass manufacturing solutions that enable its customers to dramatically increase their 3D printing output. As the largest supplier of professional SLA and SLS 3D printers in the world, the company is well set to further its position and achieve further global growth.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 6 rounds)
May 2021
$150m
SERIES E
Aug 2018
$15m
SERIES D
Total funding: $250.8m
Company benefits
- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical, Dental, Vision)
- Low cost fund options in our 401K and access to advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan – Take time when you need it
- Ample on-site parking & pre-tax commuter benefits
- Healthy on-site lunches, snacks, beverages, & treats
- Regular sponsored professional development opportunities
- Many opt-in culture events across our diverse community
- And of course… unlimited 3D prints
Company values
- Autonomy - We leave space for people to do their best, and take initiative to chart their own career course
- Cutting Edge - We’re building things that haven’t been built before, so we can push the edge of what’s possible
- Results - We dream big, but our focus on getting things done is what drives us forward
- Curiosity - We are always asking why to push ideas and actions beyond the status quo
Company HQ
Ward Two, Somerville, MA
Articles
Leadership
Maxim Lobovsky
(CEO)Interned at NASA Robotics Academy, and was a Research Assistant at MIT before co-founding Formlabs.
Natan Linder
(Chairman)Co-founder and CEO at Tulip, and Member of the Board Of Directors at Volta Labs. Also an Advisory Board Member at RightHand Robotics. Previously a Research Assistant MIT Media Lab.
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