Director of Demand Generation, Nightfall AI
Cloud-native data protection platform
Be an early applicant
Cloud-native data protection platform
101-200 employees
Be an early applicant
101-200 employees
Company mission
To empower enterprises big and small to navigate the digital world with confidence, while ensuring the security and privacy of their sensitive data.
Role
Who you are
- This role requires a strong background working for software vendors in the cybersecurity vertical
- 7+ years of experience driving revenue with demand generation campaigns for B2B technology companies, preferably with high growth start-ups
- Strong understanding of the cybersecurity marketplace including concepts, trends, and challenges
- Proven track record of successfully creating and implementing revenue growth strategies in SaaS environments to drive digital traffic, content conversion, and brand awareness
- Ability to develop and optimize marketing and sales strategies across key channels, e.g. SEO, SEM, Social, email, etc
- Experience successfully driving social engagement across multiple platforms that target enterprise buyers
- Experience leveraging external partners to develop a agile wheel of productivity
- Experience leveraging marketing automation platforms such as Salesforce, HubSpot, and other common tools
- Excellent analytical skills with the ability to use data to drive decision-making and optimize performance
- Strong project management and cross-functional collaboration skills
What the job involves
- As the Director of Demand Generation for Nightfall AI, you will play a pivotal role in shaping the strategy and execution of Nightfall AI’s promise across multiple platforms
- You will work closely with cross-functional teams to develop and execute innovative marketing strategies that drive product adoption, revenue growth, and customer satisfaction
- Define, execute, and optimize demand generation strategy using industry best practices that are effective for B2B SaaS revenue growth
- Own budget, annual strategy, and quarterly execution plans for the demand gen function
- Develop & launch integrated digital marketing campaigns
- Manage all demand gen channels, such as email, direct mail, digital advertising, SEO, webinars, major conferences/trade shows, and ABM
- Own our website operations to grow traffic, drive conversion rate optimization & campaign effectiveness
- Initiate multivariate testing within campaigns to maximize lead capture and traffic conversion
- Maintain and implement sales & marketing systems for accurate program execution
- Leverage performance marketing to expand current channels through ongoing optimization and unlock new sources of growth
- Define the buyer journey, drive customer segmentation, map campaign objectives, and collaborate on the right assets needed for the different stages of the journey
- Collaborate with content marketing, working with stakeholders to help shape materials to support account engagement, demand gen, and pipeline programs
- Build a clear understanding of demand gen goals, success metrics, and impact across the organization
Our take
Nightfall AI is tackling security challenges posed by the adoption of generative AI and technologies like GPT-4o. Businesses adopting these powerful AI models face extended concerns over sensitive data exposure, prompt injection attacks and model abuse.
Nightfall AI's firewall for I is a robust client wrapper safeguarding GENAI applications and data pipeline. it ensures security by proactively scanning and removing sensitive information like PII, PCI, PHI, and proprietary secrets. Additionally, it defends against prompt injection attacks, ensuring data integrity across diverse AI inputs.
With its AI-native detection engine and advanced DLP models, Nightfall proactively addresses future challenges in evolving AI technologies. By integrating into workflows, Nightfall enables organisations to deploy GenAI applications securely, ensuring compliance and driving innovation for enhanced customer experiences.
Freddie
Company Specialist
Insights
Company
Funding (2 rounds)
Aug 2022
$40m
SERIES B
Nov 2019
$20.3m
SERIES A
Total funding: $60.3m
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Isaac Madan
(CEO)Having studied at Stanford, Isaac co-founded Chalky in 2013 before working as a Correlation Ventures Tech Advisor and Analyst for Pejman Mar. They spent 2 years as a Venrock Investor before co-founding Nightfall AI in March 2018.
Rohan Sathe
(CTO)Rohan started their career as a Voxer Software Engineer before being a Founding Engineer of UberEats, where they worked until 2017. In March 2018, they co-founded Nightfall AI with Isaac, serving as CTO.
Share this job
View 13 more jobs at Nightfall AI