• 10+ years of experience in marketing strategy and operations or similar roles, with at least five years working in PLG or B2C environments supporting a self-serve funnel
• Experience leading or influencing global marketing strategy through database analysis
• Technical knowledge of marketing tools, systems, and data flows, including proficiency in SQL and HTML and familiarity with platforms like CustomerIO, SFDC, Asana, Notion, Mode, and Hex
• Demonstrated understanding of email marketing standard processes, technologies, and regulations
• Data-driven mindset with strong analytical and problem-solving skills

Desirable

• We're looking for a Director, Marketing Strategy & Operations to join our Growth Marketing team and help shape Figma's future while scaling our foundation
• In this key role, you'll be at the core of all our critical marketing efforts, working across the entire organization to drive efficiency and growth
• You'll have the chance to improve our marketing infrastructure, refine our processes, and foster collaboration between teams
• Your strategic insights will help us make thoughtful, data-driven decisions that enhance our user experience and expand Figma's reach in the design community and beyond
• You'll also lead and mentor a dedicated team, nurturing their skills and fostering a culture of innovation and excellence
• If you enjoy solving complex problems, optimizing systems, and using your expertise to make a real impact while developing successful teams, we'd love to talk to you about how you can help take Figma to the next level
• Identify, analyze and present strategic opportunities for our global marketing organization
• Oversee our email and database marketing efforts, including targeted and programmatic campaigns, onboarding, and promotional communications while also ensuring we are compliant with email laws and regulations while maintaining a focus on user experience
• Proactively drive database segmentation and strategic conversations that identify investments around high-revenue generating projects
• Oversee our marketing technology stack, including 80+ integrated tools, to ensure efficient data flow and optimal performance
• Lead and mentor a dedicated team, fostering a collaborative and high-performance environment
• Collaborate closely with global cross-functional partners including growth marketing, data science, legal, finance, business ops, and sales teams
• Optimize processes for lead processing, routing, and scoring as well as attribution and measurement
• Analyze and report on key marketing metrics, providing insights to drive decision-making to an executive audience