Director of Brand & Storytelling, Thunes
Simplifying international payments
Open for applications
Simplifying international payments
201-500 employees
Open for applications
201-500 employees
Company mission
To connect every corner of the world and make the global economy accessible to all.
Role
Who you are
- Extensive Experience: 7-10+ years of diverse experience in Content and Communications, including copywriting, graphic design, and social media, specifically in a B2B environment or serving B2B customers
- Industry Expertise: Hands-on experience in the Fintech sector, with a deep understanding of its unique challenges and opportunities
- Proven Leadership: Demonstrated ability to build, lead, and develop compelling content strategies across multiple regions, effectively delivering them through various channels
- Relationship builder: Create strong ties with internal and external stakeholders to gain boost impact of content and PR programs, making things happen
- Creative Versatility: Exceptional ability to merge visual and graphic elements with written content to craft compelling narratives
- Copywriting Excellence: Impeccable skills in copywriting and copy-editing, with a strong attention to detail
- Social Media Savvy: Solid grasp of social media marketing strategies tailored for B2B and B2B2C enterprises
- Multitasking Proficiency: Capable of managing multiple projects simultaneously without compromising quality
- Technical Skills: Working knowledge of content management systems and digital graphics production tools
- Growth Mindset: A robust passion for continuous improvement, problem-solving, and a proactive drive to execute projects
- Analytical Ability: Strong skills in data analysis, able to interpret data and derive insights to refine and enhance content strategies
- Initiative and Execution: A proactive problem solver who can take concepts from ideation through to realization
What the job involves
- Thunes is looking for a creative and multi-talented Director of Brand & Storytelling to lead our global content, thought leadership, PR and social media efforts
- This role offers a strategic communicator the chance to shape and enhance Thunes' global narrative and reputation, refine the company's positioning and messaging, and convey its diverse stories in an engaging and impactful manner
- As a crucial member of the Marketing team, the candidate will collaborate closely with senior leaders and global stakeholders, making a significant contribution from the outset
- The ideal candidate possesses hands-on experience in content creation and management, social media strategy, and media relations
- They will adeptly tailor the narrative to resonate with varied audiences, including investors, tech and business executives, policymakers, and the general public
- This full-time position is based in London and reports directly to the Chief Marketing Officer
- It offers the potential to lead and expand your own team within our dynamic organization
- Build Thunes Content and PR strategy to support our brand awareness, thought leadership and demand generation efforts
- Develop and produce compelling thought leadership content, rooted in data and insights, for use in demand generation campaigns, PR campaigns and speaker engagements
- Refine and tailor Thunes' core messaging and narrative in collaboration with regional teams and vendors to engage ICP audiences globally
- Implement messaging across multiple platforms including websites, social media, email, video, podcasts, webinars, and various publications such as reports, white papers, and blog posts
- Manage PR, content, and communications calendars, ensuring adherence to brand standards and high-quality execution in partnership with agencies
- Enhance content capabilities by working with agency and freelance partners, establishing processes for briefing external contributors and maintaining quality control
- Collaborate closely with Product Marketing and Lead Generation teams to ensure a consistent reflection of the product's value proposition across all channels
- Collaborate with partners and customers to generate joint content campaigns, positioning Thunes as a thought leader and driving demand generation
- Coordinate with the Chief Marketing Officer to strategically manage and plan business announcements and press opportunities
- Conduct audits and improve corporate media kits and leadership profiles
- Position our leadership team and internal subject matter experts as thought leaders in our markets
- Proactively identify and support opportunities for storytelling through speaking engagements, podcast participation, and nominations for industry awards
- Develop and maintain content and social media calendars, ensuring alignment with company ICPs and regional requirements
- Establish clear goals and KPIs for content and communications, regularly reporting on progress and insights to the business
- Oversee social media strategy, content and align activities with key global initiatives, such as product launches, company announcements, and other significant events
- Conduct media training sessions and coach executives on public speaking, storytelling, and effective communication on social media
- Cultivate and showcase powerful customer success stories
- Create impactful client-facing presentations
- Ensure quality execution on content plans thro
Salary benchmarks
Our take
The way we pay has changed considerably in recent years, but sending international payments online can still be time-consuming and overly complex. Thunes solves this problem by making cross-border payments quicker and easier.
Thunes allows businesses to process payments anywhere in the world, improving their revenue. The company has managed to differentiate itself from traditional payment platforms thanks to their flexibility, transparency and low cost. They have also avoided competing with payment giants such as PayPal, who they now number as a customer. Other clients include Uber, Deliveroo and Grab.
In 2023 Thunes opened offices in Beijing after entering the Chinese market in 2021. This coincides with $60 million in Series C funding that is going towards the expansion of Thunes into new markets via cross-border payments which, alongside China, include Latin America and the Middle East. This indicates a strengthened global reach for Thunes.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 6 rounds)
Jul 2023
$12m
SERIES C
Jun 2023
$60m
SERIES C
Total funding: $232m
Company benefits
- Bonuses
- Regular learning opportunities
- Volunteering opportunities
Company values
- We support personal economies and encourage global inclusion
- We build relationships, not just networks
- We take our responsibilities seriously
Company HQ
Downtown Core, Singapore
Articles
Leadership
Peter de Caluwe
(CEO & Executive Chairman)Previously served as CEO of Ogone and as CEO of Payments at Naspers.
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