• Demonstrated experience in analysing multi-channel marketing campaigns, marketing funnels and methods for measuring campaign efficiency
• Proficiency in using marketing analytics platforms, to analyse campaign performance and customer behaviour
• Strong analytical skills with the ability to interpret sophisticated data and translate it into actionable insights that drive marketing strategy
• Familiarity with creating and maintaining dashboards, to provide real-time insights into marketing performance
• Solid understanding of digital marketing channels and strategies, including SEO, PPC, social media, and email marketing
• High-level of attention to detail, particularly when dealing with large datasets and marketing metrics
• Excellent verbal and written communication skills, with the ability to convey data insights to both technical and non-technical stakeholders
• Ability to lead multiple projects simultaneously, ensuring timely delivery and alignment with business goals
• Strong problem-solving skills, with the ability to troubleshoot platform issues and suggest innovative solutions to optimise campaign performance
• Solid understanding of Microsoft Excel or Google Sheets

Desirable

• To support the reporting capabilities of FT Specialist marketing campaigns
• This role is responsible for driving the performance and optimisation of campaigns through deep analysis, strategic insights, and robust reporting
• It is pivotal in ensuring that marketing initiatives are data-driven and aligned with the FT Specialist’s overall business goals, using the capabilities of Bloomreach and business intelligence tools such as Looker to support decision-making - drive revenue growth and improve customer retention
• Develop and maintain comprehensive dashboards that provide real-time insight into marketing performance, delivering actionable insights to key stakeholders
• To provide campaign analysis to partners, helping them understand the impact of marketing efforts and making the case for continued or adjusted investment in specific strategies
• Evaluate marketing campaigns in depth using various metrics and performance indicators. This includes tracking conversions, engagement rates, return on investment, and customer acquisition costs to assess how well campaigns are performing
• Utilise attribution models to understand the influence of various touchpoints across the customer journey
• Encourage and lead a culture of continuous testing and optimisation of campaigns, using A/B testing to refine strategies and improve performance over time
• Implement and advocate for best practices in marketing automation, ensuring campaigns are efficiently handled and optimised for maximum effectiveness
• Craft and refine customer segmentation strategies to enhance targeting precision
• Establish and monitor important measurements that support campaign objectives and business goals
• Ensure Bloomreach is effectively configured, maintained, and utilised to its full potential, troubleshooting any issues that arise and driving continuous improvement