Lead Generation Senior Manager, Bolt
Sales Operations
+ Stock options
Building the future of transportation
Open for applications
Building the future of transportation
1001+ employees
Open for applications
+ Stock options
1001+ employees
Company mission
Bolt believes in a future with less car ownership and flexible urban mobility. By bringing reliable on-demand transport to the masses, they’re helping cities evolve towards decreased traffic congestion and pollution
Role
Who you are
- B2B Tech marketing experience with at least 7+ years of admin experience in Lead/Web Scraping developments and processes, owning and running the governance of marketing automation tools and strong experience with Salesforce
- Proven experience with sales engagement and outreach tools, coupled with the understanding of how appropriate tool utilisation can heighten efficiency and amplify sales return on investment (ROI)
- Proficiency in comprehending lead scoring, lead enrichment, and lead nurturing frameworks, along with the ability to optimise these processes
- Track record of working with substantial datasets, and the capacity to transform these datasets into actionable insights for extensive team
- Strong analytical skills, able to draw insights and intelligence from Integrations and Processes
- Excellent Project Management Skills
- A good understanding of database structure, data hygiene, analytics, and attribution
- Strong analytical, organisational, and time management skills
- Ability to manage multiple projects at the same time in a fast-paced environment
- Technically capable, excellent communicator, and a desire to improve processes
- Experience is great, but what we really look for is drive, intelligence, and integrity
What the job involves
- In this role, you’ll be responsible for helping us build, measure, optimise and scale our Global Lead Generation that is not primarily generated through marketing efforts
- This encompasses taking ownership of the strategy, tools, enrichment processes, and the delivery of high-value leads intended for our teams across the globe
- This involves tasks such as scraping, sourcing, enriching, scoring, and nurturing leads situated at the uppermost segment of our sales funnel
- The core objective for this position is to enhance the support provided to our sales teams operating across Europe and Africa
- This entails supplying them with meticulously refined and cultivated sales leads integrated seamlessly into their CRM systems, tailored to align with the specific sales strategies of their respective markets
- The primary goal of this role is to enhance the conversion rate of leads, adopt a more data-centric approach to our targeting methodologies, and curtail the time invested by our outbound sales teams in the processes of prospecting and lead refinement
- Infrastructure; own, maintain and improve our Lead Generation tech stack
- This will include; Leading the build and managing a web scraping development at scale, Leading the administration and supervision of integrations, lead routing, field mapping, compliance, and optimisation efforts
- Integrations include prospecting tools and current CRM Salesforce. Leading the automation of continuous enrichment based on integrated tools/outsourcing support
- Lead Sourcing; working and managing Leads with agencies/software providers. This will include managing the relationship, data received and implementing a duplicate checking process across our End to End Sales Cycle
- Process Management; identify, design, and document scalable processes that enable Leads to be assigned to our Sales Team
- Data Management; work closely with System Team to ensure data is syncing seamlessly in Salesforce for accurate and up-to-date attribution, lead management, and reporting
- Segmentation; manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects
- Coordination with Content and Marketing Teams: Collaborating closely with content and marketing teams to conduct A/B testing of content and outreach campaign engagement strategies. The goal is to optimise for client experience, return on investment (ROI), and operational efficiency
- Designing and Enhancing Scaled Lead Flows; Constructing and refining scaled lead flows. This involves testing communication frequency, diverse content types, value proposition messaging, and lead sources
- Lead Management; support sales revenue goals by maintaining our lead management process, including lead lifecycle, implementing lead scoring, and sales alerts
- Performance Measurement; monitor performance, develop insights, make recommendations and implement optimisations across MQLs, SQLs, pipeline and content and iterate on a continuous basis
Salary benchmarks
Our take
Bolt is another company in the competitive ride-sharing market that's trying to take market share away from Uber in London and Europe more broadly. They operate in 100 cities and have over 25 million customers
Their strategy is to focus on markets where Uber used to have a monopoly and then they come in with a better offering for drivers
Bolt has the ability to grow aggressively for now as they're well financed. They face a similar to challenge to Uber in that no company in this space has established a profitable business model that isn't propped up by investors with deep pockets. Creating a sustainable model that's better for drivers than Uber is the way Bolt can win
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
37% female employees
26% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2022
$691.8m
SERIES F
Aug 2021
$660.9m
LATE VC
Total funding: $1.9bn
Company benefits
- Work from home opportunities
Company values
- Fearless - We solve complex challenges on a daily basis. It requires a team of fast-movers to push things forward and get the job done. We value passion over experience, mistakes over not trying
- Smart - We hire the smartest people - those who know that they don’t know everything. We make data-driven decisions and apply our learnings fast. It's about the impact, not the effort
- Responsible - With scale comes responsibility. We value the trust given to us by millions of people and do our best to make urban transportation reliable and available for everyone
Company HQ
Veerenni, Tallinn, Harju County
Articles
Leadership
Markus Villig
(CEO)Markus left his Computer Science degree to start Bolt (then Taxify) aged 19
People progressing
Joined as a Customer Support Specialist in Estonia. Moved to London after 3 years
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