Principal Product Manager, Apollo.io
Activation
Sales intelligence and engagement platform
Be an early applicant
Sales intelligence and engagement platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To build the future of go-to-market solutions.
Role
Who you are
- Proven Experience in Product Growth: 7+ years of experience in product management within B2B SaaS, with a focus on user activation, engagement, and retention. Experience with Amplitude or similar analytics tools is highly valued
- Strong Analytical Skills: Ability to independently analyze data, identify trends, and make actionable product recommendations. A background in data science, statistics, or a similar field is beneficial
- Track Record of Success: Proven history of driving user engagement, delivering optimized activation funnels, and achieving product-led growth goals in a fast-paced environment
- Collaborative Mindset: Exceptional cross-functional collaboration skills, working effectively with engineering, design, marketing, and other departments to deliver a cohesive user activation strategy
- B2B SaaS Expertise: Familiarity with self-serve B2B SaaS products and a deep understanding of growth metrics, particularly in activation, monetization, and retention
What the job involves
- Apollo.io is seeking a Principal Product Manager, Activation to take ownership of the critical user activation phase in our product-led growth journey.
- In this role, you will drive initiatives that turn new users into long-term engaged customers by improving onboarding, activation flows, and driving product adoption at scale
- As a key leader within Apollo’s growth organization, you will collaborate across teams to design and execute a world-class activation strategy, ensuring our users experience the value of Apollo quickly and seamlessly.
- You’ll work closely with product managers, designers, engineers, researchers, and analysts to optimize user experiences that drive retention and growth
- Activation Strategy & Execution: Define and implement the vision and roadmap for user activation, focusing on streamlining onboarding, enhancing engagement, and improving time-to-value for new users
- Data-Driven Product Decisions: Leverage quantitative and qualitative research to identify opportunities within the activation funnel. Optimize key activation metrics and continuously iterate on the user experience to boost adoption and retention
- Cross-Functional Leadership: Partner with product, engineering, design, and marketing teams to execute strategies that enhance activation flows, foster engagement, and drive key outcomes such as user retention and long-term value
- Optimization of Activation Metrics: Track and optimize key success metrics such as time-to-value, activation rate, and user engagement, ensuring Apollo’s product-led growth motion remains effective and efficient
- User-Centric Design: Collaborate with marketing, support, and customer success to ensure seamless, effective user experiences across activation touchpoints that improve conversion, expansion, and retention
Our take
Apollo's sales intelligence and engagement platform integrates with companies’ existing internal tools, such as LinkedIn, Salesforce and Hubspot, to increase and optimize sales and marketing leads. Rather than simply employing a volume-heavy approach to leads, Apollo’s software allows users to focus on more convertible prospects, while automating task management and workflow.
The company launched in 2015 and grew steadily in its early years, but the period since 2021 has seen it enter a rapid scale up. Now its customer base includes the likes of Autodesk, Stripe, Docusign and Yelp.
Apollo now intends to keep the upward momentum going, having secured major funding in mid-2023 and is also investing heavily in India as its R&D center, where there’s a burgeoning pool of tech talent. In early 2023, Apollo reported record revenue numbers and appointed a new CPO, indicating a solidification of these aims.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
75% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2023
$100m
SERIES D
Mar 2022
$110m
SERIES C
Total funding: $251.2m
Company benefits
- Remote first
- Great compensation package and culture
Company values
- Be Customer Obsessed - We are obsessed with how to make our customers successful. Every decision we make should be in service of our customer’s success, as their success comes hand-in-hand with ours.
- Speak and Act Courageously - We aren’t afraid to fail; we are more afraid not to try. We admire team members who take calculated risks and experiment. We aren’t afraid to challenge the status quo.
- Take Ownership - We acknowledge that this is OUR company. Nothing is ever “someone else’s problem”: if we see a gap, we are proactive in addressing it. We uphold excellence and are accountable to each other and to ourselves.
- Learn Voraciously - We are always curious, seeking out opportunities to learn and to better ourselves. We adopt a growth mindset and are motivated by the gaps we see in ourselves and our businesses.
- Move with Focus and Urgency - We identify the few things which will have the biggest impact, and move fast to achieve them.
- We are all for one - We win and lose as one team. We rally around people and invest in each others’ growth: whether it’s celebrating wins, lending a hand or giving constructive feedback.
Company HQ
SoMa, San Francisco, CA
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