Marketing Manager, Niantic
User Acquisition
$103.9-121k
+ Bonus + Equity
2 days a week in office
Augmented reality software development
Job no longer available
Augmented reality software development
501-1000 employees
Job no longer available
$103.9-121k
+ Bonus + Equity
2 days a week in office
501-1000 employees
Company mission
Niantic's mission is to shape a future where technology enables novel robotics, computing, and entertainment experiences, focusing predominantly on augmented reality games.
Role
Who you are
- Bachelor’s degree or equivalent in marketing, statistics, finance or a related field and passionate about analyzing products, customer insights, and market data
- 4+ years experience in a mobile media buying position on major advertising platforms such as paid social, ad networks and DSPs
- Outstanding communication skills to translate data to meaningful business recommendations
- Experience interfacing with executive leadership on a frequent basis to share results from marketing campaigns and plans for future marketing initiatives
- Experience managing large monthly budgets across multiple channels. Ideally monthly budgets bigger than $100k
- Past experience working with outside contractors and creative agencies. Ideally past experience onboarding new agencies
- Possess a thorough understanding of the impact of upcoming privacy changes on mobile tracking coming from both Android and iOS
- A/B testing creative and app store assets and writing creative briefs for internal and external creative teams
- Strong proficiency with Excel required, SQL is a plus
- Blend of creativity and analytical approach to problem solving
- Experience with various market research data services e.g. App Annie, Sensor Tower
- Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice
- Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications, including synchronous interactions with others
- Experience working with MMP (Singular, Adjust and Appsflyer) and knowledge around Apple SKAN protocols is a bonus
What the job involves
- Drive mobile consumer growth, working on projects that immediately reach millions of people every day
- Promote a data-driven mentality, demonstrating their media buying experience to formulate extraordinary user acquisition campaigns, while closely collaborating with cross-functional partners in aspiring towards team growth goals
- This cross functional role is crucial in helping craft Niantic's overall growth, marketing strategies, and product launches
- Craft and implement comprehensive user acquisition strategies across multiple channels, including paid media, social media, influencer marketing and others
- Lead and optimize large marketing budgets, ensuring efficient allocation of resources to maximize campaign impact
- Troubleshoot any data anomalies or tracking issues with marketing partners and other cross functional stakeholders
- Work with external creative agencies to build out performance marketing creative for all needed channels
- Collaborate with our data science team to enhance UA reporting and proactively adapt to evolving marketing metrics
- Conduct thorough data analysis to identify trends, measure campaign performance, and optimize strategies for continuous improvement
- Collaborate closely with product marketing, marketing, and analytics teams to ensure alignment with overall business objectives
- Communicate weekly with leadership to present insights, recommendations, and campaign results, ensuring alignment with strategic goals
- Collaborate with cross-functional team members and stakeholders, including regular and reliable attendance and participation in meetings
- Required in-office 2 days on Monday and Wednesday
Otta's take
Xav Kearney
CTO of Otta
Niantic, Inc. is a software development company creating augmented reality mobile games, such as Ingress, Pokémon Go, and Harry Potter: Wizards Unite, that encourage players to go outside, explore, and meet people. The company was formed in 2010 as an internal startup within Google. Since its inception, hundreds of millions of people have used its products and services.
Although Niantic made a name for itself in the mobile gaming industry through the success of Pokémon Go, the company is hoping to become a platform for other developers to build location-aware AR apps on top of. In 2022, it released a location mapping software for AR, allowing AR experiences to be grounded to a physical location, like the front of a building or a park monument, rather than just floating aimlessly through a phone’s camera view.
Niantic plans to use this platform for an AR-based metaverse, an alternative to Meta’s plans for a VR-based metaverse that renders us bound to VR headsets. The company believes that an AR metaverse on a 3D map of the world will play a critical role in the next transition in computing, and raised funds to make this vision a reality in 2021.
Insights
Company
Funding (last 2 of 8 rounds)
Nov 2021
$300m
SERIES D
Dec 2018
$245m
SERIES C
Total funding: $774.3m
Company benefits
- Robust medical, dental, and vision insurance including 100% paid employee healthcare
- 100% of premiums for long term and short term disability and life insurance
- Mental healthcare on-demand by Spring Health
- Increasing paid time off with tenure, separate sick time accrual, five flex days per year to attend Niantic community events or volunteer
- Company-wide shutdown between Christmas and New Years
- 16 weeks of parental leave for parents, parental leave transition assistance by Cleo, Carrot fertility benefit
- 401k Match, equity options, compare and refinance loans with Credible’s online loan marketplace
- Cold breakfast, hot lunch and snacks all day, every day
- Cell-phone, gym, and internet reimbursements, pre-tax commuter benefits, employee discounts via Fond
- Employee donation match of up to $500 per year
- Wellness activities including yoga and meditation, volunteer off-sites, employee Resource Groups
Company values
- Start with a worthy goal
- Invite everyone on board
- Lead from the front
- Set waypoints, and then stay on course
- Speak the truth, to serve the mission
- See it through
- Weather storms
- Summit mountains
Company HQ
Embarcadero, San Francisco, CA
Founders
John Hanke
(CEO)Having studied for an MBA at UCB, John worked as a Producer for 3DO before co-founding Big Network and Keyhole. He then spent over 11 years at Google as VP of Product, before leaving in October 2015 to found Niantic.
Phil Keslin
(CTO)Prior to Niantic, Phil was acontributor to StreetView, GMail and Lively products while at Google. Additionally Phil was a GPU Architect at NVIDIA and a key contributor to the design and development several of their GPUS.
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