Lifecycle Marketing Manager, Crunchyroll
$98-122.5k
Plus performance bonus earning potential, paid annually
2 days a week in office (Culver City, CA)
Streaming service for anime and manga
Job no longer available
Streaming service for anime and manga
1001+ employees
Job no longer available
$98-122.5k
Plus performance bonus earning potential, paid annually
2 days a week in office (Culver City, CA)
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- You have 5+ years of CRM/Lifecycle Marketing, retention marketing experience, or are in a digital marketing/analytics function that uses email marketing, mobile marketing, and other owned channels, which is acceptable
- You have experience using marketing automation tools or email marketing platforms Braze EMS to personalize customer journeys (i.e Emarsys, Iterable, Sailthru, Salesforce, or Marketing Cloud)
- You have experience working with complex localized marketing projects and coordinating logistics with many international partners
- You have experience working with technical and business teams in different countries and time zones
- You have experience using marketing and product analytics tools (i.e. Mixpanel)
- You have experience with project management tools (JIRA or similar) and the ability to use them for streamlined marketing operations and team collaboration
- You have a Bachelor’s Degree in a quantitative discipline (Math, Economics, Statistics), Marketing, or Business
What the job involves
- In the role of Lifecycle Marketing Manager, you will report to the Senior Lifecycle Marketing Manager
- You will be focused on supporting and elevating CRM/Lifecycle marketing campaigns that market our company's all lines of business (SVOD, E-commerce, Games, Theatrical, Events, emerging markets)
- You will increase awareness and conversions in several company initiatives
- Develop and collaborate global lifecycle marketing campaigns to improve user engagement, upsells, retention, and re-engagement
- Leverage internal data by working with product, analytics, and data teams to understand user behavior in depth
- Identify Lifecycle areas of opportunity, and implement programs to increase conversions and retention optimization
- Work directly with marketing partners and external partners to deliver global marketing campaigns
- Manage end-to-end processes for integrated campaigns across email, push notifications, in-app messages, and in-product -- including identifying campaign opportunities, developing strategy and messaging, overseeing asset creation, reporting, optimization for ongoing campaigns
- Develop and oversee a roadmap that prioritizes high-impact campaigns for international regions
- Implement scalable retention marketing programs using AB and multivariate testing strategies and quickly apply insights
- Manage the development of assets (email, push notifications, in-app, SMS messages) through the creative review process, localization, and collaborating with designers and copywriters while following brand guidelines
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
42% female employees
9% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company values
- Courage: When we overcome fear, we enable our best selves
- Curiosity: We are curious, which is the gateway to empathy, inclusion, and understanding
- Service: We serve our community with humility, enabling joy and belonging for others
- Kaizen: We have a growth mindset committed to constant forward progress
Company HQ
Lucerne - Higuera, Culver City, CA
Articles
Leadership
Kun Gao
(Co-Founder)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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