Events Marketing Manager, Conde Nast
Wired
3 days a week in office (The Adelphi, London)
Global media company
Job no longer available
Global media company
1001+ employees
Job no longer available
3 days a week in office (The Adelphi, London)
1001+ employees
Company mission
To inform in new and compelling ways, creating beautiful, visually arresting moments that offer new perspectives, and new forms of self-expression.
Role
Who you are
- We are looking for a creative and motivated person with a clear interest in event marketing
- Bachelor’s degree or equivalent qualification in Marketing / PR / Communications
- Prior B2B event marketing experience
- Understanding of the marketing funnel and the channels and tactics needed to drive audiences further down the funnel
- Experience using a CRM platform
- Experience with Swoogo preferred but not required
- Experience in working with data platforms and segmentation strategies
- Strong ability to thrive in a fast-paced environment
- Excellent verbal communication skills
- Excellent copywriting skills and editing skills
- A creative mindset – comfortable putting forward innovative ideas and seeing them through
- High energy and positive attitude, with a willingness to go the extra mile to ensure the success of each event
What the job involves
- In this role, you will work with the Event Operations Manager to create and execute the marketing strategy
- You will own the complete campaign cycle – content and creative generation, media partnerships, delivery across email and social as well as reporting and adapting campaigns to optimise response in a fast-paced environment
- Introducing attendees to the most compelling innovators, inventors and entrepreneurs who are changing the status quo, WIRED events challenge attendees to think like a disruptor and empower them in future-proofing their businesses
- This is a fantastic opportunity to join an exciting and fast-growing team, within an inspirational brand. WIRED remains the only brand on the planet dedicated to showcasing change, innovation and championing the future
- Build a content and marketing strategy and timeline for each event to engage, nurture and convert audiences
- Create and execute the marketing email campaigns and newsletters through the internal CRM
- Draft and post social media content across our WIRED Events social channels and work with the WIRED social team to share event content across the global WIRED social channels
- Research and reach out to media partners to secure partnerships that help drive ticket sales and event registrations
- Build and research new potential event leads for partnerships, sponsorship and delegates
- Working with our designers to create marketing assets
- On-site coverage - managing activities to create video, photography and editorial content
- Analysing the marketing campaign and creating post-event reports for our partners
- Deliver analysis and insights reporting from marketing metrics that help achieve ROI
- Working closely with internal departments to achieve project objectives
- Manage event marketing budgets
- Provide detailed weekly reporting for stakeholders on event registrations and event marketing performance
- Manage WIRED Events inbox and respond to all incoming enquiries promptly
- Work closely with the web developer to build event websites and upload relevant assets to the CMS
- Manage and support sponsors with marketing assets
Salary benchmarks
Our take
Condé Nast is a global media company responsible for producing print, digital, video and social brands. These include Vogue, GQ, The New Yorker, Vanity Fair, and Architectural Digest. The company now operates in over 32 markets and has ventured out with entertainment and education divisions.
With the decline in printed media, Condé Nast has held its market-leading position by recognising that it is no longer just a ‘magazine company’. Millions more consumers interact with its digital and social content over those who read the magazines. Not only does it now prioritise its digital content but to account for the collapse of print advertising, Condé Nast moved titles behind online paywalls.
Targeting future growth, Condé Nast in 2022 appointed a strategy and corporate development role to seek out new opportunities, and has placed great efforts into building its entertainment division. Recently, the company has had to lay off a number of its staff and undergo some restructuring, but it is doubtful this will have a major effect on its operations.
Kirsty
Company Specialist
Insights
Company
Company values
- Creativity
- Passion
- Innovation
- Empowerment
- Collaboration
- Integrity
Company HQ
World Trade Center, New York, NY
Articles
Leadership
Roger Lynch
(CEO, not founder)Previously served as President and CEO for Pandora, CEO for Sling TV, EVP of Advanced Technologies for DISH Network and EchoStar Corporation, and Chairman and CEO for Video Networks International LTD.
Diversity & Inclusion at Conde Nast
- Diversity Data Collection - As we assess our diversity and inclusion policies and processes to determine where we need to focus our efforts, we have asked U.S. employees to update and provide diversity data about themselves voluntarily. We plan to use this data to strengthen our recruitment, progression and retention efforts around the globe
- Employee Resource Groups (ERGs) - Employee Resource Groups play an important part in building an inclusive culture that celebrates our employees diversity. Currently, there are five ERGs in the U.S.: The Women’s Network, Pride (LGBTQ+), ACN (Asian American), Conexión (Hispanic/LatinX) and NOIR (Black)
- Inclusion Training - Mandatory inclusion training program was launched in 2020 in the U.S. and has now been delivered to all of our markets around the globe
- 2020 Global D&I Report - Our inaugural D&I Report was released last year to best capture our efforts through the first part of 2020. It will be updated with our entire year’s D&I achievements and will include many insights from our global markets
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