Product Marketing Manager / Senior Manager, Wolters Kluwer

• Minimum – 5 years required
• Advanced Market Research: Advanced skills in conducting complex market research and analysis
• Strategic Messaging: Expertise in creating and refining compelling strategic messaging through a variety of mediums (decks, webpages, internal guides, etc)
• Data Analytics: Proficient in analyzing and interpreting complex data sets
• Customer Insight Integration: Integrating customer feedback into product and marketing strategies
• Cross-functional Collaboration: Ability to collaborate effectively with multiple departments
• Project Management & Leadership: Leading marketing projects and initiatives
• Market Adaptability: Quickly adapting to changing market conditions and trends

Desirable

• Wolters Kluwer Enablon is seeking a dynamic and strategic Product Marketing Manager (Senior Manager) to join our growing team
• As a Product Marketing Manager (Senior Manager), you will independently manage key go-to-market initiatives, utilizing your advanced skills and understanding of market dynamics to support the development and execution of strategic programs that increase win-rates and drive revenue for your product portfolio
• Your expertise will be crucial in refining product positioning, analyzing market data, and ensuring successful programs across cross-functional teams
• You will collaborate across departments to run or support a variety of programs including competitive intelligence, enablement sessions, and more
• You will report to the Associate Director, Product Marketing, and work under the leadership of the VP, Marketing & Demand Generation, CP & ESG Enablon
• This role is a part of CPESG | Enablon EHS - North America - Wolters Kluwer Canada Limited
• Lead the development and execution of specialized Go To Market plans including product launches, market expansions, and more
• Conduct complex market research and customer analysis
• Refine and optimize product messaging and positioning
• Monitor industry trends and proactively adjust marketing strategies accordingly
• Track, report, and analyze program performance and ROI
• Collaborate with product development, customer success, and sales peers to integrate market feedback
• Develop and update comprehensive collateral, enablement, and training materials
• Provide strategic insights based on market and competitive analysis

• Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process

• Hybrid/Flexible Work Environment

For over 185 years, Wolters Kluwer has been innovating the way professionals and businesses work. The company has expanded to offer a substantial range of services across the Health, Tax & Accounting, Finance, Compliance, and Legal sectors.