Marketing Analytics & Insights Manager, Ruggable

$120-140k

+ Annual Bonus

SQL
AWS
Looker
Google Analytics
Google Sheets
Facebook Ads
Shopify
Klaviyo
Mid and Senior level
Los Angeles

2+ days a week in office

Ruggable

Washable rugs

Job no longer available

Ruggable

Washable rugs

201-500 employees

B2CManufacturingDesignInterior designConsumer GoodseCommerce

Job no longer available

$120-140k

+ Annual Bonus

SQL
AWS
Looker
Google Analytics
Google Sheets
Facebook Ads
Shopify
Klaviyo
Mid and Senior level
Los Angeles

2+ days a week in office

201-500 employees

B2CManufacturingDesignInterior designConsumer GoodseCommerce

Company mission

Ruggable's mission is to help improve the lives of people and pets in need, while also working towards more responsible business practices.

Role

Who you are

  • We are looking for a highly quantitative self-starter who thrives in a fast-paced environment and seeks ownership of functional data initiatives from start to finish
  • The right candidate will be excited about meeting aggressive goals and owning the data strategy to keep pace with a quickly evolving DTC landscape
  • 4+ years of hands-on experience working in an analytics role within an organization (ideally a high-growth DTC startup)
  • 1+ years of managing direct reports in analytics and insights role
  • Proven track record of turning raw data into meaningful analysis, presenting to business stakeholders, and driving value for the business
  • Advanced experience with SQL and data visualization or business intelligence tools (Looker)
  • Expertise with media and ecommerce platforms such as Google Analytics, Heap, Shopify, Facebook Ads Manager, Google Ads, Klaviyo, etc
  • Experience working with data engineering and external vendors to identify and onboard new data sources
  • Excellent written and verbal communication with impeccable attention to detail
  • Hard-working team player motivated to identify challenges and implement solutions

Desirable

  • Experience with forecasting
  • Experience with AWS
  • Familiarity with version control software (e.g. Github)
  • Experience designing and understanding A/B tests
  • Excitement for start-ups and building from the ground up

What the job involves

  • As a Manager for Ruggable’s Marketing Insights team, you will play a critical role in developing performance visibility and enabling data-driven decisions throughout the company
  • In this role, you will have the opportunity to own development of measurable KPI metrics, drive strategic Marketing initiatives, and be the primary point of contact with internal stakeholders
  • Develop frameworks, models, tools, and processes to ensure data influences decisions at all levels within different marketing channels
  • Collaborate with data and consumer insights teams to drive actionable decisions enabling business growth through customer acquisition and retention
  • Collaborate with marketing leadership to develop strategy, goals and KPIs through the entire marketing funnel from awareness to purchase
  • Create and maintain automated dashboards to enable stakeholders to monitor and understand performance, leveraging Google Sheets, Looker, SQL, etc
  • Develop strong cross-functional relationships to become a key thought partner to Marketing and non-Marketing stakeholders
  • Own delivery of new data sources by identifying scope, priorities, roadblocks and best practices and work cross functionally to overcome any blockers or common pitfalls with the data
  • Provide guidance to direct reports, other team members and internal stakeholders on best practices for leveraging data

Otta's take

Theo Margolius headshot

Theo Margolius

COO of Otta

Whilst rugs are a staple of interior design and home energy efficiency, they have historically proven a tough solution for people with kids, pets, or messy lifestyles. So Ruggable’s washable, spill-proof rug solution would have come as a welcome innovation when the company launched just over a decade ago. The product consists of a heavier duty base, and a decorative ‘rug layer’ on top, and Ruggable has been consistently expanding the design range of this product ever since.

One obstacle Ruggable will face is that washable materials have developed enough in the decade since Ruggable was founded to allow competitors to gather speed with simpler products. Brands including home design giant Dunelm, for example, offer rugs that are fully washable, without having to separate out the pieces.

Where Ruggable is certainly strong is branding. The company has done well to get products trending, with a successful focus on bloggers and major news outlets. Excellent reviews and superior product exposure are strong keys to success, especially in a period where DTC sales are king.

Insights

Led by a woman

Some candidates hear
back within 2 weeks

Company

Company benefits

  • Strong Company Culture
  • Career Growth Opportunities
  • Employee Discount
  • Competitive Health Benefits

Company values

  • One Team One Dream: We are in this together. No task is too small, no favor out of scope. We support each other in our quest to champion our customers
  • Be Fierce: We are fearless in exploring questions and finding solutions. We are unafraid to challenge the status quo
  • Be Appreciative: We care about our team, our community, and our world. We embrace different perspectives to make the best decisions
  • Embrace the Journey: We don’t let failures stop us. We learn from our mistakes and try again. We know success is built from iteration
  • Take Ownership: We value and reward results. Every voice is heard, everyone preserves our values
  • Attitude is Everything: We stay positive even when the path forward is unclear. We believe in our mission and trust the process

Company HQ

Carson, CA

Founders

Jeneva Bell

(President)

Previously earned a degree in science and finance from Arizona State.

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