Senior Director of Product Marketing, HashiCorp
$225.3-318k
Salary is partially dependant on applicant’s location
Some travel required
Cloud-computing infrastructure provider
Job no longer available
Cloud-computing infrastructure provider
1001+ employees
Job no longer available
$225.3-318k
Salary is partially dependant on applicant’s location
Some travel required
1001+ employees
Company mission
To help organizations to operate infrastructure in the cloud because it believes that infrastructure enables innovation.
Role
Who you are
- 10+ years software product marketing experience with 3 years leading product marketing teams related to cloud, infrastructure, IT operations or networking
- 3+ years leading high-performing teams, with proven ability to hire, mentor and develop product marketers
- Proven ability to effectively position products for growth in the market, appealing to multiple audience types including individuals/practitioners/users and business/technical decision makers
- Expertise in writing differentiated and compelling marketing content for developers, IT Operations, and related roles
- Excellent communication, presentation, public speaking, and interpersonal skills
- Adept at documenting a strategy/plan, communicating and influencing stakeholders, and building consensus in fast-paced environment
- Experience with products related to infrastructure, DevOps workflows, Cloud services
- Ability to write clear and concise content (messaging, analysts decks, white papers, strategy proposals.) for internal and external audiences
- Ability to work in Keynote, PowerPoint, Google Slides, Google sheets, Salesforce, Looker
- Strong ability to take an idea or project and develop a plan to execute
What the job involves
- Do you enjoy technology and are great at making it more understandable and consumable for customers?
- Are you looking to make a huge impact at a high-growth company?
- Do you want to be a part of helping the world’s largest enterprises use cloud services to re-think their infrastructure?
- HashiCorp is seeking a Senior Director of Product Marketing for Company, Solutions, Partners
- They will lead a team and be primarily responsible for creating and managing a team to deliver on core product marketing responsibilities which includes GTM strategy, positioning and messaging, announcements and launch, pricing and packaging, and content
- This role will be a leader in the marketing organization and should have excellent skills in leadership, analytics, writing, communication, research, and problem-solving. In addition, experience as a subject matter expert in HashiCorp products, Cloud services or related markets, and leading product marketing teams
- The role will work closely with many internal teams including corporate marketing and communications, GTM marketing, Developer advocates, product and engineering, finance, sales, and customer success
- Product Go-To-Market strategy — Inform strategy and planning for marketing campaigns, programs in partnership with cross-functional stakeholders across the marketing team
- Market analysis — Continuously research and analyze market, competitors, and key trends and evaluate product portfolio strengths, weaknesses, opportunities, and threats and incorporate back into the planning, programs, and execution
- Positioning and messaging — Establish frameworks of authentic, concise, and reusable messaging that is consistently consumed across marketing channels and sales for maximum effectiveness
- Content. Establish, create, inspect, distribute the approved set of content based on positioning and messaging to support marketing and sales programs
- Announcement and launch strategy — Work with product and engineering teams to determine the best approach to releasing, announcing, launching new products, capabilities to market with maximum impact on market awareness to new audiences and existing users/customers
- Pricing and packaging — Understand existing pricing and packaging, continuously collect and curate feedback/data to analyze effectiveness of pricing and packaging
- Evaluate and introduce pricing and packaging for new capabilities in the product
- Work with Business Planning when introducing changes to existing pricing or packaging
- Analyst and Press engagements — Be the spokesperson to analyst and press during launches, conferences, industry events, and other opportunities to discuss HashiCorp’s view of the market and Terraform and Packer
- Go-To-Market execution. Cultivate a team that effectively collaborates with the team across marketing and sales to execute the GTM plan
- Team coaching, mentoring and leadership — Work with a team a world class product marketing team with a focus on growing and mentoring the team to their full potential
Our take
HashiCorp's software streamlines cloud operations for companies' teams, offering open-source solutions to facilitate cloud migration and utilization. Additionally, the company provides commercial versions of its tools, catering to businesses that prefer managed services.
With a pay-per-hour pricing model and adaptable products, HashiCorp enables companies to construct infrastructure spanning legacy systems, private clouds, and multiple cloud providers. its flagship product, Terraform, allows developers to create consistent rules, enhancing operational efficiency and reducing costs.
In a landscape increasingly reliant on AI and automation, HashiCorp simplifies the intricate architecture of data center management, ensuring a rising demand for its services. The company remains committed to enhancing its platform with new features and improving operational efficiency to fuel continued growth.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 5 rounds)
Mar 2020
$175m
SERIES E
Nov 2018
$100m
SERIES D
Total funding: $349m
Company benefits
- Medical, dental & vision
- Life & disability insurance
- Flexible spending account (FSA)
- Vacation and Other Leaves
- 401(k)
- Family Expansion Benefit
- Maternity and Parental Leave
- Expanded Mental Health Support
Company values
- We are principled: Our principles create a common language and frame of reference for our employees. You will work in a professional, kind, and supportive environment, encouraged to collectively focus on shared goals
- We are remote-oriented: Work your way, with the flexibility to create a work environment and schedule that suits your life while helping HashiCorp run and grow as effectively as possible
- We are creating opportunities: As we expand and succeed, we are creating new opportunities for you to learn new skills while doing your best work. There are always new needs arising, creating endless opportunities to blaze a new path and take ownership of your career
- We are building a once-in-a-generation company: Be a part of history. Here, you have the chance to help build a once-in-a-generation company defining and implementing the cloud operating model, which is increasingly essential for organizations to thrive in today’s multi-cloud world
Company HQ
The East Cut, San Francisco, CA
Articles
Founders
Mitchell Hashimoto
(Co-Founder)Has worked as CEO and CTO of the company. Was previously Operations Engineer at Kiip, and a Developer at CitrusByte.
Armon Dadgar
(Co-Founder & CTO)Former Software Engineer at Kiip. Worked as a Software Development Intern at Amazon.
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