Vice President of Product Marketing, Gelato

• You have a start-up mentality, incredible stamina, resilience, and grit. You’re a doer. You change until you win
• You feel comfortable getting your hands dirty while never losing sight of long-term ambition
• You are confident in your abilities and experience, yet humble and curious in your execution
• Embracing change, complexity, and ambiguity while also navigating a little bit of chaos is essential for success in this role
• Working in Gelato means not only thriving in such an environment, but also finding comfort in being uncomfortable
• 10+ years of product marketing experience, including 5+ within the B2B SaaS industry
• Experience as a VP, Director or leading the Product Marketing driving strategy and execution
• Proven ability to analyze markets and help drive our go-to-market direction
• Data driven in your approach to help make informed decisions
• Ability to move at a fast pace and comfortable in an iterative environment.
• Experience building messaging and content for all go-to-market functions inclusive of demand generation and sales
• Experience building and leading high performance teams, developing and operationalizing brand marketing organizations
• Proven ability to help drive team enablement of GTM strategy and content to support
• Comfortable working with stakeholders across c-suite, marketing, sales, customer success
• Excellent project management and time management skills
• Proven ability to work with products to help narrate roadmap and message the value proposition of release cycles to our customers, partners, and prospects
• You are comfortable prioritizing a strategy, setting expectations, and at times saying “no” diplomatically

• The Vice President of Product Marketing is responsible for developing and executing the overall product marketing strategy to align with the company’s business goals and market opportunities
• This role involves creating and managing comprehensive go-to-market plans for new product launches, defining product positioning and messaging, and conducting market and competitive analysis to inform strategic decisions
• The VP of Product Marketing collaborates closely with sales to provide training and create sales enablement materials, ensuring the sales team is well-equipped to effectively sell the product
• Additionally, this role drives customer engagement initiatives and advocacy programs to generate testimonials and referrals
• Performance measurement is key, as the VP establishes KPIs, analyzes performance data, and makes data-driven recommendations to continuously improve product marketing initiatives
• Develop and execute the overall product marketing strategy, aligning it with the company’s business goals and market opportunities
• Lead the product marketing team, providing guidance, mentorship, and ensuring alignment with strategic objectives
• Create and manage comprehensive GTM plans for new product launches, ensuring cross-functional collaboration between product management, sales, and marketing
• Define product positioning, messaging, and value propositions to differentiate the company's products in the market
• Conduct thorough market research and competitive analysis to understand market trends, customer needs, and the competitive landscape
• Collaborate with the sales team to develop and deliver training, tools, and collateral that enhance their ability to sell the product effectively
• Create case studies, product demos, presentations, and other sales materials to support the sales process
• Drive customer engagement initiatives, including customer advisory boards, user groups, and customer feedback programs
• Develop and manage customer advocacy programs to generate testimonials, case studies, and referrals
• Proven ability to work with products to help narrate roadmap and message the value proposition of release cycles to our customers, partners, and prospects
• Establish KPIs and metrics to measure the effectiveness of product marketing initiatives
• Analyze performance data and provide regular reports to the executive team, making data-driven recommendations for improvement

• Lastly, we ask that you please upload your CV in English, regardless of which country you are applying from

• Generous Equity scheme for all employees
• 25 days holiday + 2 festival days
• Health Insurance
• Business Travel Insurance
• Hybrid working policy
• Screen reader support enabled

Total funding: $269m

Gelato’s printing software network allows creators to print and ship from hyperlocal locations. This in turn allows them to deliver products within less time, for less money, and with a much smaller carbon footprint.