Growth Marketing Lead, Metaplane
Salary will include equity
Data incident detection & analysis tool
Open for applications
Data incident detection & analysis tool
21-100 employees
Open for applications
Salary will include equity
21-100 employees
Company mission
To save engineering time and increases trust by letting data teams know when things break, what went wrong, and how to fix it — before an executive messages them about a broken dashboard.
Role
Who you are
- You have at least 5-9 years of demand generation, growth marketing, or marketing programs experience, ideally in B2B SaaS. Bonus points if you have experience with a product-led growth model
- You're a self-starter and thrive in an environment with tons of autonomy
- You're experiment-driven, and enjoy trying out new things to either reach new audiences or improve a campaign you've launched in the past
- You have a proven track record at driving meaningful results at the top- and middle of the funnel, without sacrificing customer experience
- You have experience working across multiple acquisition channels, with deep mastery in 2-3 areas currently
- You’re experienced in playing the role of project/program manager and can juggle multiple projects
- You have excellent interpersonal skills and enjoy working with others
What the job involves
- As our Growth Marketing Lead, you'll be responsible for demand generation and lifecycle marketing to capture and keep the interest of data teams around the world
- Your integrated marketing campaigns should aim for winning the hearts and minds of data engineers, analytics-engineers, and analysts through showing them the benefits of the best data observability platform on the market
- You'll own digital ad channels, email marketing, marketing operations, paid SEO, with more as you see fit
- Growth Marketing Strategy: Set our channel strategy and plan campaigns that help us grow awareness and fill our sales pipeline. You’ll be straddling between Marketing, BD, and Sales often, sharing funnel metrics insights weekly. You’ll also collaborate with the Product team on in-product growth strategy and referral/affiliate strategy
- Channel Ownership: Own, build, and grow email, ABM, SEO, and paid marketing channels
- Paid Marketing: Build out Metaplane’s paid media strategy and hire contractors or agencies to execute search and paid social advertising campaigns
- Contractor and Agency Management: Hire contractors, agencies, and teammates as needed to hit growth goals. You’ll start as a growth marketing team of one, which will increase to two in 2025
- Marketing Analytics: Create full-funnel dashboards to help us measure, optimize, and scale our marketing efforts. Report on performance to Head of Marketing and senior leadership team
- Website: Own our website performance. ****You’ll set up comprehensive referral tracking, create landing pages, follow SEO best practices, and run A/B tests to improve our website’s conversion rate
- Marketing Ops: You’ll manage the marketing tech stack, add tools and make improvements as needed. Current stack: Webflow, Zapier, HubSpot, Sigma, Notion, and Amplitude
Our take
The amount of data the companies process - and the number of tools available to handle it - has increased exponentially in recent years. While platforms exist to monitor the performance of data software, not much exists to monitor the data itself, leading to data used in business critical applications sometimes becoming unreliable and requiring time-consuming and expensive QA.
Metaplane positions itself as a "DataDog for data", targeting quality issues by using anomaly detection models to find issues in a customer's data stack in real time, including the data warehouses which the data comes from. This allows data teams to swiftly locate and triage issues, before erroneous data hits a dashboard. While there is a growing roster of competitors entering the observability space, including Cribl, Monte Carlo and Manta, Metaplane seeks to stand out with its focus on product data, where its proprietary algorithms outshine Meta's Prophet library used by most competitors.
Metaplane has amassed a solid customer base of over 140 companies including Imperfect Foods, Appcues and Reforge. It closed a Series A funding round in 2024 off of its successes so far. This investment is going towards the development of its AI-powered observability platform. In the longer term, it will move into other business areas beyond product. As companies continue to grapple with the reliability of their data, Metaplane is well-placed to build a significant business in this sector.
Freddie
Company Specialist
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Mar 2024
$13.8m
SERIES A
Jan 2023
$8.4m
SEED
Total funding: $22.2m
Company benefits
- Take a minimum of 4 weeks of vacation every year. Plus, enjoy 13 public holidays and 6 paid sick days
- Rest easy knowing your health, dental, and vision is fully covered. Plus, spend $200.month to boost your physical and mental well-being
- Work where you’re most productive, whether that’s at home or your local WeWork. Either way, we cover up to $300/month
- Get a new laptop that’s built to meet your needs. Plus, enjoy $1,000 towards your home office setup during your first 90 days on the job
- Invest up to $2,500/year in professional development and career growth. From coursework to conferences, we’ve got you covered
- Enjoy 12 weeks of paid parental leave, regardless of how you became a parent. Your job will be waiting for you when you get back
- Meet, collaborate, and bond with your colleagues in person twice per year at biannual onsites all over the world
- Want to spend your stipends another way? Go for it! You know what you need better than we do
Company HQ
Government Center, Boston, MA
Articles
Leadership
Kevin Hu
(CEO)Was previously a Doctoral Candidate at the Massachusetts Institute of Technology, and also holds a Masters degree in visualization, contextualization, and mapping subjective experience.
Guru Mahendran
(Engineering Lead)Before co-founding Metaplane was an Engineer with Appcues and MIT Media Lab. Prior to that, co-founded Chime which was later acquired by HubSpot.
Peter Casinelli
(Product & Engineering Lead)Was a Software Engineer for Appcues,GetHuman and Hubspot.
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