Product Marketing Manager, Figma

Growth

$149-288k

Salary applicable to candidates working from the NY or SF hubs. Plus equity

Figma
Senior and Expert level
Remote in US
New York
San Francisco Bay Area
Figma

Design platform for product teams

Be an early applicant

Figma

Design platform for product teams

1001+ employees

B2BEnterpriseInternal toolsDesignSaaSProduct Management

Be an early applicant

$149-288k

Salary applicable to candidates working from the NY or SF hubs. Plus equity

Figma
Senior and Expert level
Remote in US
New York
San Francisco Bay Area

1001+ employees

B2BEnterpriseInternal toolsDesignSaaSProduct Management

Company mission

Figma's mission is to help teams create, share, test, and ship better designs from start to finish.

Role

Who you are

  • 8+ years in product marketing or a related role
  • Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution
  • Demonstrated ability to learn new products and industries—unafraid to dive into the nitty gritty technical details
  • Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations

Desirable

  • Experience in Growth Marketing
  • Experience working with brand designers and marketers

What the job involves

  • Figma is looking for a “full-stack” Product Marketing Manager to support Figma’s growing portfolio of products. You will partner with our product, sales, design, and broader marketing teams to build, launch, and drive adoption of Figma’s products.
  • In this role, you will have the opportunity to help grow Figma into new product arenas and audiences—contributing to our next chapter of growth
  • Lead product launches and be a partner to the Product team, with a focus on getting results and a desire to experiment with new channels
  • Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
  • Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
  • Drive deeper engagement of our product through a variety of educational content—blog posts, product tips, best practice guides, live streams, and more
  • Partner with the broader marketing team to launch campaigns that span web, onboarding, activation, and adoption
  • Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products

Our take

Figma is a web-based design platform that helps cross-functional teams of designers, project managers, and developers easily collaborate on product design projects. Its standout feature, Multiplayer mode, is like Google Docs for design, letting team members collaborate in real-time on project files that are hosted in the cloud.

Founded in 2012, Figma quickly established itself among its competitors in the sector and achieved a valuation exceeding $10 billion in 2021, boosted by a trend towards remote work. Its acquistion by Adobe for twice that amount just a year later raised eyebrows, but is a testament to the huge potential of this company and its product.

Thousands of industry-leading companies such as AirBnB, Dropbox, GitHub and Microsoft use Figma to scale their design efforts easily across distributed teams. Adobe has committed to leaving Figma autonomous going forward, and Figma will benefit from Adobe's digital imaging and AI tech in its product development.

Kirsty headshot

Kirsty

Company Specialist

Insights

Top investors

Few candidates hear
back within 2 weeks

97% employee growth in 12 months

Company

Funding (last 2 of 8 rounds)

May 2024

$415.7m

SERIES F

Jan 2022

$0.5m

SERIES E

Total funding: $749.1m

Company benefits

  • Equity
  • Health, Dental, & Vision
  • Retirement with company contribution
  • Parental leave & fertility support
  • Mental health and wellness benefits
  • Generous PTO
  • Company recharge days
  • Learning & development stipend
  • Work from home stipend
  • Cell phone reimbursement

Company values

  • Build community
  • Run with it
  • Love your craft
  • Grow as you go

Company HQ

Union Square, San Francisco, CA

Leadership

Previous Research Assistant at Microsoft for 1 year. Spent 2.5 years at Brown University pursuing a CS/Math degree, dropping out with the support of the Thiel Fellowship, when he earnt a grant of $100,000 to pursue entrepreneurial projects.

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