Group Manager, Miro
Paid Search
+ Equity
2-5 days a week in office
Visual workspace for innovation.
Job no longer available
Visual workspace for innovation.
1001+ employees
Job no longer available
+ Equity
2-5 days a week in office
1001+ employees
Company mission
To empower teams to create the next big thing.
Role
Who you are
- 5+ years of full-time experience running PS campaigns for web performance (not app), optimizing to return on investment
- Minimum 2 years of leading paid search teams. You know what it takes to lead a team to success
- Highly collaborative, team-oriented, and empathetic—driving key cross-functional projects within paid search
- Opinions are good, data is better. Your decision-making is based on experimentation and data: data is the only barometer to verify whether campaigns are moving in the right direction or not
- Accuracy is your priority. Your ads are being seen by millions of people every week all over the globe
- In your daily work, you apply the Pareto principle. You understand that one of the key factors to success in paid search is prioritizing work based on business impact
- Bias for action. You have the urge to get things done and elevate paid search to a top level
What the job involves
- The Paid Search (PS) team is part of the overarching Growth Marketing function and partners very closely with other teams within this organization, such as partnering the CRO team to launch landing page experiments, synthesizing organic and paid insights with SEO, using lifecycle marketing to develop new audiences, and creating a search brand lift study with Video
- Additionally, the team collaborates with other functions
- These include adding new paid search metrics to our reporting stack with Analytics, target-setting with Strategic Finance, formulating new outstanding buying reasons in our ad copy with Product, and examining the impact of our TV campaign with Brand Marketing
- As the Group Manager Paid search, you will lead the Paid Search team an important growth engines for Miro
- You will be in charge of designing strategy, expansion, optimization and how the team will accomplish it's ambitious goals, including the paid search roadmap
- You will manage a multi-million dollar advertising budget and work with great accuracy to ensure the paid search engine is spending at its optimal point with the highest returns
- You'll scale paid search to new countries, use cases and audiences as you constantly seek to expand our advertising efforts
- Scale and optimize our paid search campaigns while meeting our return on ad spend target, while managing a $XX million budget
- Form hypotheses, design and implement experiments, collect data, apply findings to increase the ROI of your campaigns, and share these takeaways with the team and the organization
- Work at the epicenter of industry-defining projects such as automation, bidding intelligence, experimentation, data integration, reporting & insights, alpha’s and beta’s, and search personalization. The group manager paid search will play a key role in deciding and implementing the paid search roadmap
- Find opportunities by analyzing large amounts of data and implement tailored actions to reach our objectives. Organizing paid search data, making it understandable, and communicating it to your key collaborators
- Design, architect and lead new initiatives on our keywords, ads, bid strategies, measurement, landing pages and optimization tactics
Application process
- 01. Recruiter Screen
- A 30-min interview to discuss your relevant skills, perspective on resilience, experience, and what motivates you to join Miro
- 02. Hiring Manager
- The hiring manager will meet to discuss your experience and fit for the role by assessing whether you align with the Miro Mindset (Curiosity, Drive, Resilience, Empathy, Cognitive Agility & Accountability). This interview usually takes 90-120 minutes
- 03. Skill Assesment
- An interactive presentation to see your skills in action, based around a particular case study or business problem
- 04. Meet the Team
- Here you will meet cross-functional stakeholders, and we will ask evidence-based questions to evaluate how well you align with the role and Miro's values and culture
- 05. Leadership Round
- Meet a member of the leadership team to discuss Miro’s company values and share your vision for success at Miro
Our take
Millions of employees worldwide have moved to remote working, but existing tools are holding back the potential for collaboration. Tools such as Zoom and Microsoft Teams already provide remote communication platforms to millions of users, but they generally compromise on features required to emulate the team collaboration experience.
Miro has created a platform that provides enterprise tools such as collaborative whiteboards and mind-map software into an accessible and integrated service. As opposed to providing an 'all-in-one' add on, Miro allows businesses to customize and integrate the tools and resources within their individual platform to cater to the team's specific requirements.
Miro’s initial strategy of offering free and discounted subscriptions and then moving to paid models has paid off. The platform currently has over 35 million users and is trusted by enterprises such as VMware, Zendesk and Frog. As part of its ongoing battle with Zoom, Miro acquired video-chat startup Around in 2022, to remain competitive in the market.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 4 rounds)
Jan 2022
$400m
SERIES C
Apr 2020
$50m
SERIES B
Total funding: $476.8m
Company benefits
- Medical Insurance coverage
- Being in a collaborative workspace with passionate, driven colleagues
- Working with some of the most creative high-tech talent
- Learning outstanding sales skills that will take your career to another level
- Being part of a culture of learning & development for professional growth
Company values
- Play as a team to win the world - We work, learn, and celebrate in collaboration rather than alone.
- Focus on impact and make it happen - We dream big, prioritize outcomes that matter most, and own our commitments.
- Learn, grow and Drive change - We reflect openly on our successes and failures and apply learnings for our work, team, and self-development.
- Practice empathy to gain insight - We look from the perspectives of customers, users, and each other, to deepen understanding.
Company HQ
The East Cut, San Francisco, CA
Articles
Founders
Andrey Khusid
(CEO)Prior to Miro, they founded Vitamin Group specialising in digital technologies and multimedia projects.
Oleg Shardin
(Board Member)They have a Master's degree in Strategic Management. They founded the Vitamin Group in 2005 prior to founding Miro. Initially served as COO for Miro.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity & Inclusion at Miro
Isabelle Kappetein (Diversity and Inclusion Specialist )
- We are very proud of our 12 Employee Resource Groups. These Mironeer-led spaces help foster a diverse, inclusive workplace, that’s aligned with our values and our collaborative mindsets. With over 100 nationalities represented working from 12 hubs in 8 different countries, our global community flows beyond borders.
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